Agility vs. Optimizely Content Management System

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agility
Score 8.3 out of 10
Enterprise companies (1,001+ employees)
Agility CMS is a cloud-based content management system from the company of the same name in Toronto, Ontario.
$1,249
per month
Optimizely Content Management System
Score 8.7 out of 10
N/A
Optimizely Content Management System (CMS) is used to deliver digital experiences across channels and devices with a marketer-friendly interface, AI-generated insights that drive real-time personalization, and flexible content delivery options—including headless delivery.N/A
Pricing
AgilityOptimizely Content Management System
Editions & Modules
Starter
$1,249
Pro
$2,499
Enterprise
Custom
No answers on this topic
Offerings
Pricing Offerings
AgilityOptimizely Content Management System
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalRequired
Additional Details33% discount on annual plans 20% off for non-profit All plan include Unlimited Content Models + Types, Unlimited Locales, Unlimited API calls All plans include full Page/URL Management, Page/Module composing, Sitemap management
More Pricing Information
Community Pulse
AgilityOptimizely Content Management System
Top Pros
Top Cons
Features
AgilityOptimizely Content Management System
Security
Comparison of Security features of Product A and Product B
Agility
-
Ratings
Optimizely Content Management System
8.5
120 Ratings
6% above category average
Role-based user permissions00 Ratings8.5120 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Agility
-
Ratings
Optimizely Content Management System
8.1
118 Ratings
5% above category average
API00 Ratings7.9113 Ratings
Internationalization / multi-language00 Ratings8.287 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Agility
-
Ratings
Optimizely Content Management System
7.6
136 Ratings
0% below category average
WYSIWYG editor00 Ratings7.7126 Ratings
Code quality / cleanliness00 Ratings7.8115 Ratings
Admin section00 Ratings7.9124 Ratings
Page templates00 Ratings8.0124 Ratings
Library of website themes00 Ratings6.662 Ratings
Mobile optimization / responsive design00 Ratings7.9119 Ratings
Publishing workflow00 Ratings8.1124 Ratings
Form generator00 Ratings6.989 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Agility
-
Ratings
Optimizely Content Management System
7.6
127 Ratings
4% above category average
Content taxonomy00 Ratings8.1117 Ratings
SEO support00 Ratings7.6118 Ratings
Bulk management00 Ratings7.099 Ratings
Availability / breadth of extensions00 Ratings7.7101 Ratings
Community / comment management00 Ratings7.882 Ratings
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AgilityOptimizely Content Management System
Small Businesses
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Score 8.2 out of 10
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Score 9.8 out of 10
Medium-sized Companies
Tridion
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Score 9.0 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
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Score 9.0 out of 10
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User Ratings
AgilityOptimizely Content Management System
Likelihood to Recommend
8.2
(7 ratings)
8.7
(161 ratings)
Likelihood to Renew
5.0
(1 ratings)
9.5
(30 ratings)
Usability
-
(0 ratings)
8.0
(30 ratings)
Availability
-
(0 ratings)
9.2
(4 ratings)
Support Rating
9.0
(1 ratings)
10.0
(6 ratings)
Online Training
-
(0 ratings)
10.0
(4 ratings)
Implementation Rating
-
(0 ratings)
6.4
(2 ratings)
User Testimonials
AgilityOptimizely Content Management System
Likelihood to Recommend
Agility CMS
Agility is well suited for companies that want a balance of control and support. For major global site updates, these can be handled by Agility's support team, while minimal changes and updates can be performed autonomously by the company's own staff with ease. For companies that are interested in flexibility to reconstruct site structure or major global facelifts, Agility is less ideal because these changes must be handled and paid for through Agility support.
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Optimizely
Well suited to an organisation who wants a real presence and a superior customer experience when visiting your website. Very modern look and feel and is great for hosting videos and specialist graphics. It is hard to fault the product and it is up there amongst the best in the market
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Pros
Agility CMS
  • Unlimited Content Modules which are extremely helpful for file management .
  • Unlimited number of API and Asset Requests
  • File management among the CMS is extraordinarily useful as a hosting tool native to our web content
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Optimizely
  • A centralized UI to maintain multiple websites using a common entry point.
  • Page types and blocks that can be highly customized using .NET code, but at the same time allows checks and validations when being created by Marketing/Content Users.
  • A very good set of extra libraries/add-ons that allows to expand website functionality in a very short period of time (Content APIs, Personalization, A/B Testing, Social)
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Cons
Agility CMS
  • The filing system and search function are often difficult to navigate. Finding a file that I've uploaded isn't always easy to locate in Agility CMS
  • The WYSIWYG content manager isn't always intuitive. I often have to go directly into HTML editing to resolve line spacing problems
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Optimizely
  • On the technical side, Spire is all built on React Redux, so there's a React framework and then Optimizely built their own framework on top of that React implementation, which is, I'd say customized and non-standard. So learning that as a developer is usually a four to five month learning curve. So that is a con where it's not a standard React redux implementation.
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Likelihood to Renew
Agility CMS
I am not a part of this decision process at our organization.
Read full review
Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
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Usability
Agility CMS
No answers on this topic
Optimizely
The Opti CMS is pretty easy to use once you get used to it. Setting up the experience editor takes some time and difficult to follow and do in a group setting. We found working one on one or in smaller groups works better
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Reliability and Availability
Agility CMS
No answers on this topic
Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
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Support Rating
Agility CMS
Support is always available and responsive when we email, responding right away that they are on the case, even if they are unable to solve the issue right away. Support will usually find the issue of our problem quickly and require minimal hand-holding, direction, or re-explanation from our team. They are knowledgeable about the platform and our instance and are able to run diagnostics with minimal information from us. When issues are resolved they always request confirmation that things are working as expected before closing out our tickets.
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Optimizely
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
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Online Training
Agility CMS
No answers on this topic
Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
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Implementation Rating
Agility CMS
No answers on this topic
Optimizely
I was not fully involved.
Read full review
Alternatives Considered
Agility CMS
A few reasons to go with Agility CMS Product Capabilities Value for money Product functionality and performance Product roadmap Better Pre-sales experience
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Optimizely
Optimizely CMS is part of a more composable suite when it comes to DXPs. With that, some other systems like Sitecore Experience Platform are monoliths, which makes the development and maintenance of those products fairly complex (this includes system architecture). In our experience, Optimizely makes it simpler to implement solutions in a rapid manner and "tack on" additional products if needed as organizations grow and are able to leverage that functionality.
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Return on Investment
Agility CMS
  • Helps get contents updated and shared very quickly
  • Ability to have team work based on standard templates ensures content presentation is inline with organizational standards
  • Lack of DB and templates makes it easier for interns to come onboard and develop contents - this is super cost effective
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Optimizely
  • The positive is on ROI as we can get more done without needing to go through 3rd party or know Code to create and add content.
  • Workflows could use improvement. I don't know that there are workflows that I'm aware of.
  • Make it easier to connect to 3rd party software like Hubspot, Magento, email services, etc.
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ScreenShots

Agility Screenshots

Screenshot of Agility's Sitemaps, where editors can manage multiple content destinations within a single Instance.Screenshot of Agility's publication scheduling, used to plan content in advance and schedule when content should automatically publish or un-publish.Screenshot of The Digital Assets Manager, used to organize assets within Folders and Sub-Folders.Screenshot of Agility's Marketplace: An Agility App is a self-contained micro-site that can provide specific visual functionality, connect to external systems, and even do background processing.

Optimizely Content Management System Screenshots

Screenshot of Marketer-Friendly Interface: A low/no-code interface lets content editors manage their day-to-day.Screenshot of On-page & in-context editing: Content can be created and edited with a full view into how it appears, wherever it's published.Screenshot of Drag-and-drop layouts: Layouts and drag-and-drop functionality to test creative limits.Screenshot of Content TypesScreenshot of DashboardScreenshot of Templates