Coginiti (formerly Aginity), the collaborative intelligence company, empowers users to get consistent answers to any business question. The Collaborative Intelligence platform provides a unique workspace that empowers the entire organization to build, share and reuse analytics. By making quality data widely available and focusing on outcomes over pre-defined output, everyone is freed up to explore and experiment to answer business questions. By creating and sharing both building blocks and…
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Woopra
Score 5.7 out of 10
Enterprise companies (1,001+ employees)
Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are used to generate custom analytics reports, funnel analytics, retention analytics, and more.
Aginity is able to track productivity which has been helping us be able to determine areas that need improvement. we have found agility very user-friendly in terms of ease of scalability. moreover, its ability to reuse SQL has saved us a lot of time because we do not have to re-code SQL.
My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!
Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.
For one, I don't like how the parenthesis are automatically created as a set. Often times I only need to type one part of the parenthesis, but it creates a set of ( and ), forcing me to delete them because I didn't need the other half at where my cursor was. Same goes with any other sort of characters, such as ' '. I understand that it's suppose to be smart, but more often than not, it's causing more inconvenience and wasting more time, than actually saving time simply because it types an extra ) or ' for me.
The error message and the log. I would think there probably is a log somewhere, but the fact that I've been using Aginity for close to a year now, and I still haven't found something similar to a log, is saying something about this feature. A log is like a standard thing nowadays, for running codes, to check against what has happened with the code, and for debugging what you have done wrong within the code. It also contains error messages, and help you troubleshoot with a clearer picture. The error message display current is very small and hard to read, sometimes the error message itself is not as easy to understand either. I use SAS on a daily basis as well, I feel like SAS has done a way better job on this issue, than Aginity.
We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.
The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed
Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.
Aginity offers the best tools for data research, which are easy to use and customize. Unlike Aginity, AdvancedMiner wasn't only hard to deploy but also was highly-priced.
Woopra is much easier to setup and use than Google Analytics. I've spent hours trying to create custom reports in Google Analytics. Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then Google Analytics will likely be a better fit.
Really helped us begin to segment our users based on their engagement and retention.
Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly).
I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem).
