What users are saying about
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Top Rated
307 Ratings
70 Ratings

Agorapulse

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Top Rated
307 Ratings
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Score 8.5 out of 101
70 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

Agorapulse

If you are managing social media for other businesses, you need AgoraPulse. If you only have your own business and you only have one page per social media platform, I wouldn't spend the money on it.
Jennifer Herring profile photo

Brandwatch

Brandwatch is great for ongoing monitoring using defined categories. It's brilliant at segmenting and displaying data how you need it, especially when you know what data you need and how you need to see it. It's not the best when you don't quite know what you're looking for, and when time matters - there aren't many good tools for quickly applying filters or using AI to identify patterns, though that's getting better as they continue to merge Crimson Hexagon technology, so I'd continue to watch this space.
No photo available

Feature Rating Comparison

Listening/monitoring

Agorapulse
8.1
Brandwatch
Boolean keyword searches
Agorapulse
7.8
Brandwatch
Filtering out noise/spam
Agorapulse
7.2
Brandwatch
Sentiment analysis
Agorapulse
9.1
Brandwatch
Broad channel coverage
Agorapulse
8.5
Brandwatch

Publishing

Agorapulse
8.1
Brandwatch
Content planning and scheduling
Agorapulse
8.8
Brandwatch
Audience targeting
Agorapulse
6.7
Brandwatch
Content optimization
Agorapulse
9.1
Brandwatch
Workflow management
Agorapulse
7.9
Brandwatch

Engagement

Agorapulse
7.5
Brandwatch
Automated routing and prioritization
Agorapulse
6.4
Brandwatch
Customer interaction histories
Agorapulse
8.4
Brandwatch
Bulk actions
Agorapulse
7.9
Brandwatch

Marketing

Agorapulse
7.6
Brandwatch
Lead generation
Agorapulse
6.6
Brandwatch
Content marketing
Agorapulse
9.1
Brandwatch
Paid media management
Agorapulse
8.2
Brandwatch
Campaigns and promotions
Agorapulse
6.7
Brandwatch

Channel coverage/integration

Agorapulse
8.2
Brandwatch
Twitter
Agorapulse
9.0
Brandwatch
Facebook
Agorapulse
8.9
Brandwatch
LinkedIn
Agorapulse
7.4
Brandwatch
Instagram
Agorapulse
7.7
Brandwatch

Reporting/analytics

Agorapulse
7.3
Brandwatch
Campaign success analytics
Agorapulse
7.7
Brandwatch
Real-time tracking
Agorapulse
7.3
Brandwatch
Competitor analysis
Agorapulse
6.9
Brandwatch

Account management

Agorapulse
7.4
Brandwatch
Role-based user permissions & privileges
Agorapulse
8.3
Brandwatch
Mobile access
Agorapulse
6.6
Brandwatch

Pros

Agorapulse

  • The reporting covers all the metrics you need and allows you to modify the reports as you wish by downloading them as a PowerPoint file.
  • One of the main things we love about AgoraPulse is that they seem to have high standards for their quality control and customer service. They don't roll out new features unless they work 100% and if there is an issue they are on top of it right away and with ample communication.
  • No more wondering if you've seen every comment or message. AgoraPulse's system allows you to ensure you have responded to every item no matter what the client has done on their end.
Jennifer Herring profile photo

Brandwatch

  • Twitter coverage is very strong, which provides for accurate data and flexible measurement capabilities. Data sets include follower count, following count, replies, and retweets which sample data points that are not always available in other platform unless you are authorized as the owner of the channel.
  • The entire platform is robust yet flexible. There are advanced Boolean operators that can be used to create complex queries. Then, when ready to analyze the data, the dashboards provide an almost endless way of filtering, categorizing, tagging, drilling down into, slicing, and dicing the data however you need to see it to answer your business problem.
  • Customer service has always been timely and interactions are positive. They can usually solve a problem or at least give you a response to let you know they are working on an issue well within 24 hours.
No photo available

Cons

Agorapulse

  • I would like to see a grid preview for Instagram that allows you to drag and drop the order of the posts.
  • I would like to see the ability to provide a client a link to their planned/scheduled content for viewing and/or approval without the need to make them a member of the team.
  • I would like the ability to create and save hashtag groups for each profile.
Jennifer Herring profile photo

Brandwatch

  • It can be complex to write advanced level queries, for example understanding where the brackets should be placed when writing long and detailed queries.
  • The cleansing of the data is the most time consuming part of data analysis - greater automation in data cleansing would allow for more time for data analysis and comparison of themes and patterns (again this relates to the ability to write good queries to ensure that the correct data is pulled.
  • It may be useful to have an 'auto translate function' as we have been asked recently to analyse data in different languages and we currently do not have these skills in-house.
Emma Reid profile photo

Likelihood to Renew

Agorapulse

Agorapulse 8.1
Based on 85 answers
The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.
Richard Burgner profile photo

Brandwatch

Brandwatch 8.1
Based on 3 answers
Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.
No photo available

Usability

Agorapulse

Agorapulse 9.0
Based on 8 answers
Usability is the strongest characteristic of AgoraPulse.
Richard Burgner profile photo

Brandwatch

Brandwatch 8.4
Based on 4 answers
I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works
Ben Donkor profile photo

Performance

Agorapulse

Agorapulse 9.1
Based on 1 answer
No answer on this topic is available.

Brandwatch

Brandwatch 7.0
Based on 1 answer
Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes
No photo available

Support

Agorapulse

Agorapulse 9.2
Based on 9 answers
It's just excellent all around. Everyone is friendly and professional. Everyone seems empowered to make decisions and get things done. The communication is great.
Kris White profile photo

Brandwatch

Brandwatch 9.1
Based on 2 answers
I've never had to recur to any "extra" support, as Brandwatch have always been at hand whenever I needed a hand. That aside, Brandwatch always lets me know whenever something goes wrong, so I don't have to leave it to guesswork. That said, I've only had something going wrong just once in over one year, so my level of satisfaction is pretty high.
Ben Donkor profile photo

Online Training

Agorapulse

Agorapulse 7.3
Based on 1 answer
No answer on this topic is available.

Brandwatch

Brandwatch 6.4
Based on 1 answer
good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar.Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works
Luis Fernando Martinez Funes profile photo

Implementation

Agorapulse

Agorapulse 9.1
Based on 4 answers
Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets
Marianne Ho profile photo

Brandwatch

Brandwatch 9.1
Based on 2 answers
Not that I can think of.
Edward James Bass profile photo

Alternatives Considered

Agorapulse

I preferred using AgoraPulse to Hootsuite because of the user interface and organization of information. I found it easier to toggle between platforms and find the data I wanted on AgoraPulse. I also found the analytics reports to be easier to scroll through and analyze. Functionality seems to be comparable between them
Alexandria Schultz profile photo

Brandwatch

For agency level analytics (clients in different verticals, consistent need to create value beyond brand presence), I think Brandwatch Analytics beats most of these competitors. It is at a more affordable price point, offers unlimited logins, and has custom rules. As soon as they figure out a way to integrate Facebook Topic Data into the platform, I imagine Brandwatch Analytics will be an unrivaled market leader
Blake Mahaffey profile photo

Return on Investment

Agorapulse

  • More social interactions with students, alumni, and prospective students through social inbox.
  • Increased visibility for events, research, and awards.
  • Increased our efficiency as it is allowing us to expand into other social media channels.
Joey McNamara profile photo

Brandwatch

  • It has had a Positive Return on Experience for my students. When they leave CMU, they have often recommended Brandwatch to their companies when they are evaluating social listening and measurement applications
Ari Lightman profile photo

Pricing Details

Agorapulse

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Agorapulse Editions & Modules

Agorapulse
Edition
Medium
$991
Large
$1991
Enterprise
$4991
X-Large
$2991
1. per installation
Additional Pricing Details
Medium plan: 10 social profiles, 3 users Large plan: 25 social profiles, 6 users X-Large plan: 40 social profiles, 12 users Enterprise plan: 70 profiles, 10 users

Brandwatch

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Brandwatch Editions & Modules

Brandwatch
Edition
Pro
$8001
Enterprise
3000+2
1. 10k mentions
2. Unlimited mentions or Queries
Additional Pricing Details

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