What users are saying about

AgoraPulse

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Top Rated
280 Ratings
68 Ratings

AgoraPulse

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Top Rated
280 Ratings
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Score 8.5 out of 101
68 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

AgoraPulse

AgoraPulse is well-suited to allowing you to organize and produce many posts between multiple platforms for your social media accounts. It allows for teamwork and simple assignment of projects among team members. It also enables easy collection of data and analytics and presentation of materials for proving ROI and strategizing future campaigns.
Alexandria Schultz profile photo

Brandwatch

Brandwatch is a great tool for social listening, especially if you already have experience with query building (using Boolean logic, are familiar with Operators, etc.), but sometimes things feel like they're harder than they need to be. Considering it's one of the most expensive products in its category, I would expect more features and functionality right out of the box, and to be far less DIY. And the product keeps adding new features all the time, so I think they're on the right track and only getting better, but still have some gaps.If you're using it to monitor your brand's social presence only, or if you're in an agency and using it to monitor existing clients and provide reports to them, then this is a great tool and you're hard-pressed to find something better. But if you're wanting it more for new business and discovery, there are tools that do this much better, including Sysomos and Crimson Hexagon.
Jarad Matula, MBA profile photo

Feature Rating Comparison

Listening/monitoring

AgoraPulse
8.1
Brandwatch
Boolean keyword searches
AgoraPulse
7.8
Brandwatch
Filtering out noise/spam
AgoraPulse
7.2
Brandwatch
Sentiment analysis
AgoraPulse
9.1
Brandwatch
Broad channel coverage
AgoraPulse
8.5
Brandwatch

Publishing

AgoraPulse
8.1
Brandwatch
Content planning and scheduling
AgoraPulse
8.8
Brandwatch
Audience targeting
AgoraPulse
6.7
Brandwatch
Content optimization
AgoraPulse
9.1
Brandwatch
Workflow management
AgoraPulse
7.9
Brandwatch

Engagement

AgoraPulse
7.6
Brandwatch
Automated routing and prioritization
AgoraPulse
6.4
Brandwatch
Customer interaction histories
AgoraPulse
8.4
Brandwatch
Bulk actions
AgoraPulse
7.9
Brandwatch

Marketing

AgoraPulse
7.6
Brandwatch
Lead generation
AgoraPulse
6.6
Brandwatch
Content marketing
AgoraPulse
9.1
Brandwatch
Paid media management
AgoraPulse
8.2
Brandwatch
Campaigns and promotions
AgoraPulse
6.7
Brandwatch

Channel coverage/integration

AgoraPulse
8.6
Brandwatch
Twitter
AgoraPulse
9.1
Brandwatch
Facebook
AgoraPulse
8.9
Brandwatch
Instagram
AgoraPulse
7.8
Brandwatch

Reporting/analytics

AgoraPulse
7.3
Brandwatch
Campaign success analytics
AgoraPulse
7.7
Brandwatch
Real-time tracking
AgoraPulse
7.3
Brandwatch
Competitor analysis
AgoraPulse
6.9
Brandwatch

Account management

AgoraPulse
7.4
Brandwatch
Role-based user permissions & privileges
AgoraPulse
8.3
Brandwatch
Mobile access
AgoraPulse
6.6
Brandwatch

Pros

  • The interface is especially clean and easy to navigate.
  • Notifications are easy to see and find.
  • Scrolling through collected data and interpreting information is simple.
  • Toggling between platforms for similar information is straightforward.
Alexandria Schultz profile photo
  • By far, Brandwatch's biggest strength is the ability to customize rules that influence how mentions are tagged and categorized as they enter the system. It allows for in depth categorical and topical analysis that many competing social listening platforms are unable to beat.
  • Brandwatch has a fantastic support team, and implements regular platform updates nearly every month. The platform is generally stable, and any issues are resolved very quickly.
  • Customizable graphs allow analysts to drill deep into data. After two years of 40+ hours a week in brandwatch, I am still finding new ways to drill down.
  • So many Boolean operators! Really helps when trying to get specific and accurate datasets.
  • Being able to collect samples of data (instead of being forced to collect 100%) really helps us stay underneath our datacap.
Blake Mahaffey profile photo

Cons

  • Would be great to include Instagram in automatic scheduling
  • Analytics are not updated live and are slightly delayed
  • Doesn't include Instagram DM in responses
Bianca Bridges profile photo
  • The only real weakness I can find in the Brandwatch tool set is the learning curve for super-wired company professionals like my team. That said, the complexities and uses of Brandwatch, while extensive, end up being far more feasible for uptake than the competitive ones. I'd also commend the team at Brandwatch for assisting at every level. I can't tell you how many times they've helped me create campaigns.
Phil Butler profile photo

Likelihood to Renew

AgoraPulse8.1
Based on 85 answers
The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.
Richard Burgner profile photo
Brandwatch8.1
Based on 3 answers
Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.
No photo available

Usability

AgoraPulse9.0
Based on 8 answers
Usability is the strongest characteristic of AgoraPulse.
Richard Burgner profile photo
Brandwatch8.4
Based on 4 answers
I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works
Ben Donkor profile photo

Support

AgoraPulse9.2
Based on 9 answers
It's just excellent all around. Everyone is friendly and professional. Everyone seems empowered to make decisions and get things done. The communication is great.
Kris White profile photo
Brandwatch9.1
Based on 2 answers
I've never had to recur to any "extra" support, as Brandwatch have always been at hand whenever I needed a hand. That aside, Brandwatch always lets me know whenever something goes wrong, so I don't have to leave it to guesswork. That said, I've only had something going wrong just once in over one year, so my level of satisfaction is pretty high.
Ben Donkor profile photo

Online Training

AgoraPulse7.3
Based on 1 answer
No answer on this topic is available.
Brandwatch6.4
Based on 1 answer
good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar.Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works
Luis Fernando Martinez Funes profile photo

Implementation

AgoraPulse9.1
Based on 4 answers
Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets
Marianne Ho profile photo
Brandwatch9.1
Based on 2 answers
Not that I can think of.
Edward James Bass profile photo

Alternatives Considered

I preferred using AgoraPulse to Hootsuite because of the user interface and organization of information. I found it easier to toggle between platforms and find the data I wanted on AgoraPulse. I also found the analytics reports to be easier to scroll through and analyze. Functionality seems to be comparable between them
Alexandria Schultz profile photo
We have used a wide range of free and paid for tools and Brandwatch Analytics is by far the best. Most tools where limited by their global coverage and language options, as well as by the range of sites they monitor. Brandwatch Analytics fixes all of these issues and is more feature rich than any other tool we use.
Daniel Rowles profile photo

Return on Investment

  • A positive impact is to have found a solution for managing a social media presence.
  • This product was just recently chosen; thus, the ROI is TBD.
  • A negative impact is the effect on the budget for my small business! I feel, however, I found good value with AgoraPulse.
Richard Burgner profile photo
  • We use Brandwatch for a number of clients and it has been used to understand the social media landscape, introduce the indirect conversations to clients and used to create awareness and in sales and product development
Dr Jillian Ney profile photo

Pricing Details

AgoraPulse

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
AgoraPulse Editions & Modules
AgoraPulse
Edition
Small
$491
Medium
$991
Large
$1991
Enterprise
$2991
1. per installation
Additional Pricing Details
Agorapulse offers an enterprise plan for users with more than 30 Social Media accounts and/or needs for Facebook ads' comments monitoring.

AgoraPulse More Information

Brandwatch

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Brandwatch Editions & Modules
Brandwatch
Edition
Pro
$8001
Enterprise
3000+2
1. 10k mentions
2. Unlimited mentions or Queries
Additional Pricing Details

Brandwatch More Information