What users are saying about
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Top Rated
424 Ratings
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Top Rated
1602 Ratings

Agorapulse

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Top Rated
424 Ratings
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Score 8.6 out of 100

HubSpot

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Top Rated
1602 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

Agorapulse

We have only used this as a small to medium sized team of about a dozen people managing less than a dozen social media accounts. It seems like it would work well for small as well as medium size teams to manage a larger number of accounts, and possibly even outside accounts, as for an agency. We were initially attracted by the platforms that Agorapulse supported (Facebook pages and groups, Instagram, Twitter, LinkedIn, and YouTube), as well as cost--Agorapulse was much, much cheaper than alternatives that supported all the platforms we were looking for, such as Hootsuite or Sprout Social. As a smaller team with limited resources trying to build our social media presence, this has been close to ideal.
Jerry Pietrzak | TrustRadius Reviewer

HubSpot

HubSpot is well suited for many scenarios but the most prominent one in my role is following up with clients and/or prospects. It really helps me keep track of last interactions which includes notes, emails, calls, and meetings. Being able to see previous contact with a person helps me know where I have left off and also how I need to follow up. This is crucial for sales people since it is very difficult to remember all interactions and communications on your own.
Meredith Mackay | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Agorapulse
8.3
HubSpot
Boolean keyword searches
Agorapulse
7.9
HubSpot
Filtering out noise/spam
Agorapulse
7.6
HubSpot
Sentiment analysis
Agorapulse
9.1
HubSpot
Broad channel coverage
Agorapulse
8.5
HubSpot

Publishing

Agorapulse
8.1
HubSpot
Content planning and scheduling
Agorapulse
9.2
HubSpot
Audience targeting
Agorapulse
7.5
HubSpot
Content optimization
Agorapulse
7.3
HubSpot
Workflow management
Agorapulse
8.5
HubSpot

Engagement

Agorapulse
8.1
HubSpot
Automated routing and prioritization
Agorapulse
7.8
HubSpot
Customer interaction histories
Agorapulse
8.4
HubSpot
Bulk actions
Agorapulse
8.0
HubSpot

Marketing

Agorapulse
7.8
HubSpot
Lead generation
Agorapulse
6.9
HubSpot
Content marketing
Agorapulse
9.1
HubSpot
Paid media management
Agorapulse
8.2
HubSpot
Campaigns and promotions
Agorapulse
7.0
HubSpot

Channel coverage/integration

Agorapulse
8.6
HubSpot
Twitter
Agorapulse
8.8
HubSpot
Facebook
Agorapulse
9.1
HubSpot
LinkedIn
Agorapulse
9.2
HubSpot
Google+
Agorapulse
9.1
HubSpot
Instagram
Agorapulse
8.0
HubSpot
Pinterest
Agorapulse
9.1
HubSpot
YouTube
Agorapulse
6.8
HubSpot

Reporting/analytics

Agorapulse
7.9
HubSpot
Campaign success analytics
Agorapulse
8.2
HubSpot
Real-time tracking
Agorapulse
7.9
HubSpot
Competitor analysis
Agorapulse
7.7
HubSpot

Account management

Agorapulse
8.0
HubSpot
Role-based user permissions & privileges
Agorapulse
8.6
HubSpot
Mobile access
Agorapulse
7.5
HubSpot

Email & Online Marketing

Agorapulse
HubSpot
8.5
WYSIWYG email editor
Agorapulse
HubSpot
8.3
Dynamic content
Agorapulse
HubSpot
8.2
Ability to test dynamic content
Agorapulse
HubSpot
8.0
Landing pages
Agorapulse
HubSpot
8.8
A/B testing
Agorapulse
HubSpot
8.3
Mobile optimization
Agorapulse
HubSpot
8.5
Email deliverability reporting
Agorapulse
HubSpot
8.7
List management
Agorapulse
HubSpot
8.5
Triggered drip sequences
Agorapulse
HubSpot
8.9

Lead Management

Agorapulse
HubSpot
8.4
Lead nurturing
Agorapulse
HubSpot
8.7
Lead scoring and grading
Agorapulse
HubSpot
8.3
Data quality management
Agorapulse
HubSpot
7.9
Automated sales alerts and tasks
Agorapulse
HubSpot
8.5

Campaign Management

Agorapulse
HubSpot
8.3
Calendaring
Agorapulse
HubSpot
8.2
Event/webinar marketing
Agorapulse
HubSpot
8.3

Social Media Marketing

Agorapulse
HubSpot
8.3
Social sharing and campaigns
Agorapulse
HubSpot
8.3
Social profile integration
Agorapulse
HubSpot
8.2

Reporting & Analytics

Agorapulse
HubSpot
8.5
Dashboards
Agorapulse
HubSpot
8.2
Standard reports
Agorapulse
HubSpot
8.6
Custom reports
Agorapulse
HubSpot
8.6

Platform & Infrastructure

Agorapulse
HubSpot
8.0
API
Agorapulse
HubSpot
8.0
Role-based workflow & approvals
Agorapulse
HubSpot
8.3
Customizability
Agorapulse
HubSpot
8.3
Integration with Salesforce.com
Agorapulse
HubSpot
8.2
Integration with Microsoft Dynamics CRM
Agorapulse
HubSpot
7.7
Integration with SugarCRM
Agorapulse
HubSpot
7.7

Pros

Agorapulse

  • Customer Service - they have killer customer service. They are fast and super helpful, even when it is an issue with the social platform and not AP.
  • Calendaring tool - ability to approve, send for approval, etc.
  • Listening tool - ability to track mentions, tags, hashtags, etc.
  • Reporting - they have really excellent reports that I pull on a weekly basis for clients.
  • Tracks comments on ads you are running as well.
  • Did I mention customer service?
Janaye Steadman | TrustRadius Reviewer

HubSpot

  • Bring sales, marketing, support all together into one platform because they now offer each as it's own hub. You can purchase the ones you need, but they are all available. This is a strength because it follows HubSpot's company goal to help customers succeed and that can only be done when all areas of business succeed.
  • Listening to customers. HubSpot follows its customers' feedback and continues to improve the platform.
  • HubSpot is focused on customer success. You have a team ready to help you with products, support, and success so whether you're big or small or new or seasoned. HubSpot is there to help you succeed and they've done an awesome job of keeping that at their core.
Heather Robinette, MBA | TrustRadius Reviewer

Cons

Agorapulse

  • I would like to see a grid preview for Instagram that allows you to drag and drop the order of the posts.
  • I would like to see the ability to provide a client a link to their planned/scheduled content for viewing and/or approval without the need to make them a member of the team.
  • I would like the ability to create and save hashtag groups for each profile.
Jennifer Herring | TrustRadius Reviewer

HubSpot

  • CRM function was too limited for us to use.
  • Would love to see greater flexibility with reporting dashboards.
  • Would love to be able to use spend/budget data from LinkedIn Ads connection.
  • Doesn't offer integration with CRM and suggested third-party partner was painful to work with.
  • Can't A/B test automated emails-- have to use workaround.
Sean Dunshee | TrustRadius Reviewer

Likelihood to Renew

Agorapulse

Agorapulse 9.0
Based on 88 answers
The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.
Richard Burgner | TrustRadius Reviewer

HubSpot

HubSpot 9.9
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Usability

Agorapulse

Agorapulse 8.1
Based on 12 answers
I think overall the computer interface is quite simple and easy, and reliable. But the mobile app is possibly the worst designed application I've ever seen for a social media management tool. It is clunky and more aesthetic than useful, with various glitches.
Heather Pratt | TrustRadius Reviewer

HubSpot

HubSpot 9.3
Based on 96 answers
Hubspot shows you what do and makes it easy to find the help articles you need. Over all it shows the system status well. The only issue is when there are syncing issues so you'll have to save often and make sure to refresh so you know your changes synced with the server.
Karen Rust | TrustRadius Reviewer

Reliability and Availability

Agorapulse

Agorapulse 9.1
Based on 3 answers
Agorapulse occasionally has outages or shuts down. It never interferes with my use of the application or any of my posts
Ali Walton | TrustRadius Reviewer

HubSpot

HubSpot 9.1
Based on 26 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery | TrustRadius Reviewer

Performance

Agorapulse

Agorapulse 8.4
Based on 2 answers
Agorapulse has generally had great performance. Occasionally I have issues with my videos being posted on Instagram. I still am not sure why. the format of the videos is the same as the videos that are going through.
Ali Walton | TrustRadius Reviewer

HubSpot

HubSpot 8.9
Based on 18 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Support Rating

Agorapulse

Agorapulse 9.1
Based on 15 answers
I have reached out for support many times, and they are always fast and extremely helpful. I have only ever had one issue that was not resolved, and the only reason that one was not resolved is that Instagram is stupid when it comes to customer service and their platform. It was an issue with IG policies, not AP. But they still did all they could to help with it. They have to make up for FB/IG sucky customer service, and they do that in a big way.
Janaye Steadman | TrustRadius Reviewer

HubSpot

HubSpot 9.9
Based on 82 answers
I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with
Hillary Johns | TrustRadius Reviewer

In-Person Training

Agorapulse

No score
No answers yet
I did not train in person
Ali Walton | TrustRadius Reviewer

HubSpot

HubSpot 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Online Training

Agorapulse

Agorapulse 9.1
Based on 2 answers
The staff walked me through the whole platform and asked me if I had any questions. They were very helpful in answering any questions I had.
Ali Walton | TrustRadius Reviewer

HubSpot

HubSpot 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Implementation Rating

Agorapulse

Agorapulse 8.6
Based on 6 answers
Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets
Marianne Ho | TrustRadius Reviewer

HubSpot

HubSpot 7.3
Based on 51 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Alternatives Considered

Agorapulse

Before AgoraPulse, we were using Hootsuite for all of our social sharing. The Hootsuite platform lacked a lot of the customization that I desired and gave me little confidence in what each post would look like prior to publishing. I feel like the AgoraPulse platform is more aesthetically pleasing, easy to use, and customizable than other products that I've usesd. The customer support is also very responsive so I know any issues I encounter are quickly remedied.
Jay Selig | TrustRadius Reviewer

HubSpot

We migrated from Marketo to HubSpot and noticed a difference nearly right away. Gone were hours of putting a campaign together through multiple folders only to have Marketo display the rainbow wheel of death and have the campaign disappear with all of your work. Additionally, we didn't need to have a full-time code on staff to generate beautiful and compelling email templates or landing pages. Working hand-in-hand, our new campaigns generated lead flow that helped our team deliver best-ever results and directly impact the bottom line.
Romy Ribitzky | TrustRadius Reviewer

Scalability

Agorapulse

Agorapulse 5.7
Based on 2 answers
I'm not sure I understand what is meant by scalability.
Ali Walton | TrustRadius Reviewer

HubSpot

HubSpot 7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith | TrustRadius Reviewer

Return on Investment

Agorapulse

  • AP has really helped us grow our audience by making the execution of content sharing and audience engagement scalable. It's hard to measure the specific impact of AP, since it was implemented at the beginning of our social media efforts (which was negligible prior to), but we've seen a continued positive trend month-over-month in reach, engagement and audience size since it's implementation.
Jason Glogau | TrustRadius Reviewer

HubSpot

  • For our customers and us: High Lead Conversion
  • For our customers and us: More business from digital channels
  • For our customers and us: Shorter salescykles
  • For our customers and us: ROI faster
  • For our customers and us: Heighten Brand loyalty and customer sharing.
Sara Larsen | TrustRadius Reviewer

Screenshots

Pricing Details

Agorapulse

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Agorapulse Editions & Modules

Edition
Medium$991
Large$1991
Enterprise$4991
X-Large$2991
  1. per installation
Additional Pricing Details
**Medium plan: 10 social profiles, 2 users **Large plan: 25 social profiles, 4 users **X-Large plan: 40 social profiles, 8 users **Enterprise plan: 60 profiles, 20 users

HubSpot

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Agorapulse
9.0
HubSpot
8.8

Likelihood to Renew

Agorapulse
9.0
HubSpot
9.9

Usability

Agorapulse
8.1
HubSpot
9.3

Reliability and Availability

Agorapulse
9.1
HubSpot
9.1

Performance

Agorapulse
8.4
HubSpot
8.9

Support Rating

Agorapulse
9.1
HubSpot
9.9

In-Person Training

Agorapulse
HubSpot
9.1

Online Training

Agorapulse
9.1
HubSpot
9.1

Implementation Rating

Agorapulse
8.6
HubSpot
7.3

Scalability

Agorapulse
5.7
HubSpot
7.3

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