What users are saying about

AgoraPulse

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Top Rated
280 Ratings
13 Ratings

AgoraPulse

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Top Rated
280 Ratings
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Score 8.5 out of 101
13 Ratings
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Score 6 out of 101

Add comparison

Likelihood to Recommend

AgoraPulse

AgoraPulse is well-suited to allowing you to organize and produce many posts between multiple platforms for your social media accounts. It allows for teamwork and simple assignment of projects among team members. It also enables easy collection of data and analytics and presentation of materials for proving ROI and strategizing future campaigns.
Alexandria Schultz profile photo

Mapp Digital

BlueHornet is a great platform for a small or medium size business that is graduating from the "free" platforms and wants more features. It delivers a generally easy to use interface and HTML editor. The concept of segments as implemented by Blue Hornet is not standard, but it allows fairly powerful segmentation capabilities that are easy for a marketer to use. Why choose a more complicated, expensive platform if you do not need or use their advanced features? Whistles and bells are attractive, but a potential user should be realistic about their immediate needs and the needs they will have over the next year. BlueHornet has seen some history of instability. If you need to send mission-critical transactional messages like password resets, it may not be the best choice, but for a budget-conscious email marketer, it is a reasonable option.
No photo available

Feature Rating Comparison

Listening/monitoring

AgoraPulse
8.1
Mapp Digital
Boolean keyword searches
AgoraPulse
7.8
Mapp Digital
Filtering out noise/spam
AgoraPulse
7.2
Mapp Digital
Sentiment analysis
AgoraPulse
9.1
Mapp Digital
Broad channel coverage
AgoraPulse
8.5
Mapp Digital

Publishing

AgoraPulse
8.1
Mapp Digital
Content planning and scheduling
AgoraPulse
8.8
Mapp Digital
Audience targeting
AgoraPulse
6.7
Mapp Digital
Content optimization
AgoraPulse
9.1
Mapp Digital
Workflow management
AgoraPulse
7.9
Mapp Digital

Engagement

AgoraPulse
7.6
Mapp Digital
Automated routing and prioritization
AgoraPulse
6.4
Mapp Digital
Customer interaction histories
AgoraPulse
8.4
Mapp Digital
Bulk actions
AgoraPulse
7.9
Mapp Digital

Marketing

AgoraPulse
7.6
Mapp Digital
Lead generation
AgoraPulse
6.6
Mapp Digital
Content marketing
AgoraPulse
9.1
Mapp Digital
Paid media management
AgoraPulse
8.2
Mapp Digital
Campaigns and promotions
AgoraPulse
6.7
Mapp Digital

Channel coverage/integration

AgoraPulse
8.6
Mapp Digital
Twitter
AgoraPulse
9.1
Mapp Digital
Facebook
AgoraPulse
8.9
Mapp Digital
Instagram
AgoraPulse
7.8
Mapp Digital

Reporting/analytics

AgoraPulse
7.3
Mapp Digital
Campaign success analytics
AgoraPulse
7.7
Mapp Digital
Real-time tracking
AgoraPulse
7.3
Mapp Digital
Competitor analysis
AgoraPulse
6.9
Mapp Digital

Account management

AgoraPulse
7.4
Mapp Digital
Role-based user permissions & privileges
AgoraPulse
8.3
Mapp Digital
Mobile access
AgoraPulse
6.6
Mapp Digital

Email & Online Marketing

AgoraPulse
Mapp Digital
4.3
WYSIWYG email editor
AgoraPulse
Mapp Digital
7.3
Dynamic content
AgoraPulse
Mapp Digital
2.7
Ability to test dynamic content
AgoraPulse
Mapp Digital
2.7
A/B testing
AgoraPulse
Mapp Digital
4.5
Mobile optimization
AgoraPulse
Mapp Digital
3.6
Email deliverability
AgoraPulse
Mapp Digital
4.5
List management
AgoraPulse
Mapp Digital
4.5
Triggered drip sequences
AgoraPulse
Mapp Digital
4.5

Reporting & Analytics

AgoraPulse
Mapp Digital
5.8
Dashboards
AgoraPulse
Mapp Digital
7.3
Standard reports
AgoraPulse
Mapp Digital
5.5
Custom reports
AgoraPulse
Mapp Digital
4.5

Pros

  • The interface is especially clean and easy to navigate.
  • Notifications are easy to see and find.
  • Scrolling through collected data and interpreting information is simple.
  • Toggling between platforms for similar information is straightforward.
Alexandria Schultz profile photo
  • I like the ability to receive my email content from my content provider directly in Blue Hornet.
John Veit profile photo

Cons

  • Would be great to include Instagram in automatic scheduling
  • Analytics are not updated live and are slightly delayed
  • Doesn't include Instagram DM in responses
Bianca Bridges profile photo
  • I have used Blue Hornet over the last few years as it is the selected email platform used by my content provider. I have never used a more glitchy platform! Every time I use it I run into broken links, glitches and kinks. Their tech team is very quick to blame your machine - but I have access to several machines on all major OS platforms, and I run into the same issues every time.
  • The Blue Hornet user interface is poor and clunky. They have a great looking homepage - but you can tell that there focus is on selling and not on current clients. This is plainly apparent by the fact that the login button is buried at the very bottom of the page and difficult to find the first time you look for it. Not to mention the fact that the user interface itself is nowhere near as smooth and polished as their branded website is. Additionally, their reports are often inaccurate.
  • I would suggest any serious marketer looking to execute an email campaign with Blue Hornet to look elsewhere. I have reached out to my content provider to ask that they provide support on a different system - and was kindly informed that they are working around the clock to make this happen due to the overwhelmingly negative criticism of Blue Hornet from their clients.
John Veit profile photo

Likelihood to Renew

AgoraPulse8.1
Based on 85 answers
AgoraPulse does what it's needed to do, is cheaper than the competition, is easier to use and manage, has better reporting and has a roadmap of improvements which will add to its value.
Mike Gillan profile photo
Mapp Digital7.8
Based on 8 answers
As soon as my content provider is available on another Platform, I will make the switch.
John Veit profile photo

Usability

AgoraPulse9.0
Based on 8 answers
Because it is very easy and simple to use.
Lauren Melnick profile photo
Mapp Digital1.9
Based on 4 answers
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
No photo available

Performance

AgoraPulse9.1
Based on 1 answer
No answer on this topic is available.
Mapp Digital9.0
Based on 1 answer
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
No photo available

Support

AgoraPulse9.2
Based on 9 answers
It's just excellent all around. Everyone is friendly and professional. Everyone seems empowered to make decisions and get things done. The communication is great.
Kris White profile photo
Mapp Digital9.0
Based on 3 answers
When we had questions we could schedule a call with our account representative for that week or send her an email and get a quick response
No photo available

Online Training

AgoraPulse7.3
Based on 1 answer
No answer on this topic is available.
Mapp Digital10.0
Based on 1 answer
They made sure to go through anything and everything that we wanted
No photo available

Implementation

AgoraPulse9.1
Based on 4 answers
Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets
Marianne Ho profile photo
Mapp Digital5.0
Based on 3 answers
Does not apply
No photo available

Alternatives Considered

I preferred using AgoraPulse to Hootsuite because of the user interface and organization of information. I found it easier to toggle between platforms and find the data I wanted on AgoraPulse. I also found the analytics reports to be easier to scroll through and analyze. Functionality seems to be comparable between them
Alexandria Schultz profile photo
As an email marketer for 12 years, I have significant experience using numerous ESPs. If you need true enterprise capabilities or full-service, I don't think BlueHornet is up to the task. If you are a SMB with more basic needs and a budget, BlueHornet can be a good choice. I would rank it in the middle of the ESP pack. If I were choosing an ESP and looking closely at BlueHornet, I would recommend looking at Adestra and Maropost as well. I think the three platforms are similar in features and capabilities. Adestra probably has the best support of the three, but the time zone difference (they are in the UK) can be a factor. Maropost's support is definitely the worst. All one gets is text messaging to an off-shore team. With Blue Hornet, you get a call a person on the phone.
No photo available

Return on Investment

  • We have seen an increase in our audience and our audience interactions.
  • We have seen an increase in our sales and customer queries about offerings.
  • We have reduced the amount of time needed to successfully manage social media accounts.
Alexandria Schultz profile photo
  • BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems.
  • It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives.
  • I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing.
No photo available

Pricing Details

AgoraPulse

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
AgoraPulse Editions & Modules
AgoraPulse
Edition
Small
$491
Medium
$991
Large
$1991
Enterprise
$2991
1. per installation
Additional Pricing Details
Agorapulse offers an enterprise plan for users with more than 30 Social Media accounts and/or needs for Facebook ads' comments monitoring.

AgoraPulse More Information

Mapp Digital

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Mapp Digital Editions & Modules
Mapp Digital
Additional Pricing Details

Mapp Digital More Information