What users are saying about

AgoraPulse

Top Rated
265 Ratings

Mapp Digital

13 Ratings

AgoraPulse

Top Rated
265 Ratings
Score 8.5 out of 101

Mapp Digital

13 Ratings
Score 6 out of 101

Add comparison

Likelihood to Recommend

AgoraPulse

For a social media manager with numerous clients, it's a no-brainer. It makes juggling multiple accounts so simple, and almost fun! The reporting features are adequate, and it's very strong on team collaboration. On the other hand, for an individual business managing just a few social media profiles, I'd consider AgoraPulse to be more of a luxury than a necessity. It will certainly save you a lot of time, so it really comes down to how much your time is worth. Lastly, for those who focus the majority of their efforts on Instagram Stories, this may not be the tool for you - at least not in its present form.
Kris White profile photo

Mapp Digital

Blue Hornet needs to spend time improving the reliability and user experience of their platform.
John Veit profile photo

Feature Rating Comparison

Listening/monitoring

AgoraPulse
8.1
Mapp Digital
Boolean keyword searches
AgoraPulse
7.8
Mapp Digital
Filtering out noise/spam
AgoraPulse
7.1
Mapp Digital
Sentiment analysis
AgoraPulse
9.1
Mapp Digital
Broad channel coverage
AgoraPulse
8.5
Mapp Digital

Publishing

AgoraPulse
8.1
Mapp Digital
Content planning and scheduling
AgoraPulse
8.8
Mapp Digital
Audience targeting
AgoraPulse
6.7
Mapp Digital
Content optimization
AgoraPulse
9.1
Mapp Digital
Workflow management
AgoraPulse
7.9
Mapp Digital

Engagement

AgoraPulse
7.5
Mapp Digital
Automated routing and prioritization
AgoraPulse
6.4
Mapp Digital
Customer interaction histories
AgoraPulse
8.4
Mapp Digital
Bulk actions
AgoraPulse
7.9
Mapp Digital

Marketing

AgoraPulse
7.6
Mapp Digital
Lead generation
AgoraPulse
6.5
Mapp Digital
Content marketing
AgoraPulse
9.1
Mapp Digital
Paid media management
AgoraPulse
8.2
Mapp Digital
Campaigns and promotions
AgoraPulse
6.7
Mapp Digital

Channel coverage/integration

AgoraPulse
8.6
Mapp Digital
Twitter
AgoraPulse
9.2
Mapp Digital
Facebook
AgoraPulse
8.9
Mapp Digital
Instagram
AgoraPulse
7.8
Mapp Digital

Reporting/analytics

AgoraPulse
7.3
Mapp Digital
Campaign success analytics
AgoraPulse
7.6
Mapp Digital
Real-time tracking
AgoraPulse
7.4
Mapp Digital
Competitor analysis
AgoraPulse
6.9
Mapp Digital

Account management

AgoraPulse
7.4
Mapp Digital
Role-based user permissions & privileges
AgoraPulse
8.3
Mapp Digital
Mobile access
AgoraPulse
6.6
Mapp Digital

Email & Online Marketing

AgoraPulse
Mapp Digital
4.3
WYSIWYG email editor
AgoraPulse
Mapp Digital
7.3
Dynamic content
AgoraPulse
Mapp Digital
2.7
Ability to test dynamic content
AgoraPulse
Mapp Digital
2.7
A/B testing
AgoraPulse
Mapp Digital
4.5
Mobile optimization
AgoraPulse
Mapp Digital
3.6
Email deliverability
AgoraPulse
Mapp Digital
4.5
List management
AgoraPulse
Mapp Digital
4.5
Triggered drip sequences
AgoraPulse
Mapp Digital
4.5

Reporting & Analytics

AgoraPulse
Mapp Digital
5.8
Dashboards
AgoraPulse
Mapp Digital
7.3
Standard reports
AgoraPulse
Mapp Digital
5.5
Custom reports
AgoraPulse
Mapp Digital
4.5

Pros

  • Puts all your socials content into one very easy to use place including paid content.
  • Automated profanity rules that can be used to either stop certain comments before they happen or identify important ones that use positive messaging like 'love, live'
  • allows multiple people to work as a team without stepping on each others' toes.
Jayden Andersen profile photo
  • Imports and exports of subscriber information are FAST.
  • Support from Katey Charles has been A+
Pamela Rice profile photo

Cons

  • The mobile app could catch up with the desktop version but it still has all the basic functionality and doesn't slow you down.
Jayden Andersen profile photo
  • I have used Blue Hornet over the last few years as it is the selected email platform used by my content provider. I have never used a more glitchy platform! Every time I use it I run into broken links, glitches and kinks. Their tech team is very quick to blame your machine - but I have access to several machines on all major OS platforms, and I run into the same issues every time.
  • The Blue Hornet user interface is poor and clunky. They have a great looking homepage - but you can tell that there focus is on selling and not on current clients. This is plainly apparent by the fact that the login button is buried at the very bottom of the page and difficult to find the first time you look for it. Not to mention the fact that the user interface itself is nowhere near as smooth and polished as their branded website is. Additionally, their reports are often inaccurate.
  • I would suggest any serious marketer looking to execute an email campaign with Blue Hornet to look elsewhere. I have reached out to my content provider to ask that they provide support on a different system - and was kindly informed that they are working around the clock to make this happen due to the overwhelmingly negative criticism of Blue Hornet from their clients.
John Veit profile photo

Likelihood to Renew

AgoraPulse8.1
Based on 85 answers
The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.
Richard Burgner profile photo
Mapp Digital7.8
Based on 8 answers
As soon as my content provider is available on another Platform, I will make the switch.
John Veit profile photo

Usability

AgoraPulse9.0
Based on 8 answers
It does all I want in an easy and effective way
Dr Olivier Becherel - Leadership and Executive Coaching profile photo
Mapp Digital1.9
Based on 4 answers
Easy to use.
Ben Dishler profile photo

Performance

No score
No answers yet
No answers on this topic
Mapp Digital9.0
Based on 1 answer
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
No photo available

Support

AgoraPulse9.2
Based on 9 answers
It's just excellent all around. Everyone is friendly and professional. Everyone seems empowered to make decisions and get things done. The communication is great.
Kris White profile photo
Mapp Digital9.0
Based on 3 answers
Every time I emailed support I almost instantly got a response with an answer.
Ben Dishler profile photo

Online Training

AgoraPulse7.3
Based on 1 answer
No answer on this topic is available.
Mapp Digital10.0
Based on 1 answer
They made sure to go through anything and everything that we wanted
No photo available

Implementation

AgoraPulse9.1
Based on 4 answers
Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets
Marianne Ho profile photo
Mapp Digital5.0
Based on 3 answers
I wasn't part of the implementation of BH.
Ben Dishler profile photo

Alternatives Considered

To be quite honest, we tried Agorapulse first and liked it so much we decided to go with Agorapulse almost immediately. Ease of use, accessible and easily obtainable analytics were the selling points.Tried Hootsuite but it really did not match up in comparison. Did not like the analytics, and the multiple column social engagement panel was difficult to navigate and hard to learn.We wanted to go with Sprout Social, but it was too expensive for our budget.
Joey McNamara profile photo
As an email marketer for 12 years, I have significant experience using numerous ESPs. If you need true enterprise capabilities or full-service, I don't think BlueHornet is up to the task. If you are a SMB with more basic needs and a budget, BlueHornet can be a good choice. I would rank it in the middle of the ESP pack. If I were choosing an ESP and looking closely at BlueHornet, I would recommend looking at Adestra and Maropost as well. I think the three platforms are similar in features and capabilities. Adestra probably has the best support of the three, but the time zone difference (they are in the UK) can be a factor. Maropost's support is definitely the worst. All one gets is text messaging to an off-shore team. With Blue Hornet, you get a call a person on the phone.
No photo available

Return on Investment

  • A positive impact is to have found a solution for managing a social media presence.
  • This product was just recently chosen; thus, the ROI is TBD.
  • A negative impact is the effect on the budget for my small business! I feel, however, I found good value with AgoraPulse.
Richard Burgner profile photo
  • I believe the price to outweigh the benefit by quite a bit. There are other systems available for less money that provide a more reliable experience.
John Veit profile photo

Pricing Details

AgoraPulse

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
AgoraPulse Editions & Modules
AgoraPulse
Edition
Small
$491
Medium
$991
Large
$1991
Enterprise
$2991
1. per installation
Additional Pricing Details
Agorapulse offers an enterprise plan for users with more than 30 Social Media accounts and/or needs for Facebook ads' comments monitoring.

AgoraPulse More Information

Mapp Digital

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Mapp Digital Editions & Modules
Mapp Digital
Additional Pricing Details

Mapp Digital More Information