Likelihood to Recommend Agorapulse has been a huge benefit to us as a business and is the most comprehensive platform we've used, having previously been with
Hootsuite and ContentCal. It is likely to be better for companies that are managing multiple social profiles and want to consolidate these into one manageable platform. Given the amount of features it provides, it might not be suitable for individuals. The reporting is a fantastic part of the platform, which includes brand awareness for certain profiles, the best time to post for engagement, and details that all help with strategising. The inbuilt link shortening and tracking is useful, we've set this up and need to explore its capabilities further. Overall, we would recommend Agorapulse and it's a great asset to our business.
Read full review Pros Calendar sharing - great for internal and external approval Community management - it means we can keep on top of engagement for all of our clients in one place Report - it's really useful for us to be able to create such in depth reports that we can use internally but also share with clients so they can see the results of what we are doing Read full review MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers. Read full review Cons Would love to have a draft feature. We often don't schedule things until the assets are ready, or use a placeholder image and swap them afterwards Editing posts intended for multiple channels is not as easy as scheduling them in the first place. I would love to edit and have the same menu I do as when I'm scheduling where I have my base text and then the adjusted text for each social media. It's rare that something I've planned to be a similar post across channels, needs editing, but only for one of those channels. e.g. Correcting mistakes or changing strategies. Currently, I export the analytics and put it in a Google Sheet where I have more control over the data, which I love. For me to use the Agora Reports system, I would need substantial features like comparing metrics in the same charts, using direct line charts instead of smoothed (smoothed charts look nice, but just obfuscate data), separating out paid growth, etc. It's probably too large an ask for what Agora is trying to provide, which is why the export tool is very useful. While I'm talking about it, a slight bug with the export tool is that when you export two things in quick succession, it just sends a duplicate of the first report via email. I'll export a CSV of Global data and then a CSV of Content, and if I do it too quickly, it doubles up the Global data and I don't get the Content until I resend. More specific filtering for listening. Sometimes someone has our brand in their name and we get ALL of their content. We have to add each user like this to the filter instead of being able to filter out usernames that contain it. Read full review MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase. Read full review Likelihood to Renew The decision has been made. It's time to get to work--no steps back. I feel confident this product is well suited to help me make progress. I want to get down business and utilize the functionality of this product to meet my marketing goals. I feel very comfortable with the choice I have made.
Read full review Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)
Read full review Usability Any time I onboard a new team member, they are very quick to adapt to Agora's user interface and therefore require a very quick onboarding process from me, which is a massive plus. While I think having an all-in-one platform would be ideal, there is something to be said about only having a few bells and whistle so that my team can focus on what is most important to us and our clients, content
Read full review As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.
Read full review Reliability and Availability Agorapulse occasionally has outages or shuts down. It never interferes with my use of the application or any of my posts
Read full review During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.
Read full review Performance Agorapulse has generally had great performance. Occasionally I have issues with my videos being posted on Instagram. I still am not sure why. the format of the videos is the same as the videos that are going through.
Read full review The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.
Read full review Support Rating The support from Agorapulse is excellent. Any time we have made contact they have been quick to reply, and given added extra information to help. The initial sales experience was also good. Not pushy like a lot of other companies, more that they would like to help. And they certainly did for us at a difficult time which built a fantastic relationship with us from the very start. Communication is great too, with just the right amount of emails and updates. Overall we feel that they genuinely care about their clients and users.
Read full review MutualMind has always been quick to address any issues or questions we have.
Read full review In-Person Training I did not train in person
Read full review Online Training The staff walked me through the whole platform and asked me if I had any questions. They were very helpful in answering any questions I had.
Read full review Implementation Rating Be sure of the game play mechanics you need to achieve your objectives, it will help significantly in setting up the game and creating the assets
Read full review Not really...MutualMind was very professional and helped with all stages of our setup and implementation.
Read full review Alternatives Considered Want to post the same content on different profiles? Don't duplicate your posts, you can just select what platform to post them onto! You can even change around the copy/hashtags/etc to optimize the posts for each platform.
Read full review As mentioned before, Radian6 and Sysomos Heartbeat.
Read full review Scalability I'm not sure I understand what is meant by scalability.
Read full review Return on Investment It has saved our company a lot of time digging through all different social medias to be responsive to consumers It has helped us be more responsive to prospects, so better lead generation Agorapulse allows us to be in touch quicker with our prospects, meaning better lead to appointment generation as well. Read full review By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers. Read full review ScreenShots —