What users are saying about
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Top Rated
142 Ratings
31 Ratings

Ahrefs

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Top Rated
142 Ratings
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Score 9.1 out of 100
31 Ratings
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Score 8 out of 100

Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee | TrustRadius Reviewer

Alexa

Well suited for small orgs with high engagement through web-app and websites to perform analytics on the go using the toolbar, and it performs well for what it is meant for.
KAJAL AGARWAL | TrustRadius Reviewer

Feature Rating Comparison

SEO

Ahrefs
8.1
Alexa
Keyword analysis
Ahrefs
8.4
Alexa
Backlink management
Ahrefs
9.4
Alexa
SERP ranking tracking
Ahrefs
7.9
Alexa
Page grader
Ahrefs
7.9
Alexa
Competitive analysis
Ahrefs
9.2
Alexa
Site audit / diagnostics
Ahrefs
7.7
Alexa
Site recommendations
Ahrefs
7.4
Alexa
Task management
Ahrefs
6.6
Alexa

SEO Channels

Ahrefs
8.0
Alexa
Local SEO
Ahrefs
7.9
Alexa
Social SEO
Ahrefs
7.5
Alexa
Mobile SEO
Ahrefs
7.8
Alexa
Global SEO
Ahrefs
8.8
Alexa

SEO Platform & Account Management

Ahrefs
8.5
Alexa
Multi-domain support
Ahrefs
8.7
Alexa
Integration with web analytics tools
Ahrefs
8.2
Alexa

Pros

Ahrefs

  • Their backlink database is still one of the most up to date we've seen when compared to similar tools.
  • The user interface is very intuitive and easy to learn.
  • They provide you with a lot of great information and the ability to set a date range can really help you narrow things down.
Joshua Titsworth | TrustRadius Reviewer

Alexa

  • It sources website analytics for most websites we're interested in tracking.
  • Each website's dashboard is easy to understand and pull numbers from.
  • We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.
Anonymous | TrustRadius Reviewer

Cons

Ahrefs

  • Ahrefs Site Explorer provides an overview of domain health and the issues that can be fixed, and sometimes the suggested "critical issues" can be an astronomical number and not accurate.
  • For certain features on Ahrefs Site Explorer, there can a more elaborate description/guide on how to utilize the feature.
Anonymous | TrustRadius Reviewer

Alexa

  • Hidden costs may end up losing lot of money, Pricing model is not good
  • API calls fail sometimes
  • Website suggestions are irrelevant sometimes
Shivani Sharma | TrustRadius Reviewer

Likelihood to Renew

Ahrefs

Ahrefs 10.0
Based on 5 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
Anonymous | TrustRadius Reviewer

Alexa

Alexa 9.0
Based on 1 answer
No answer on this topic is available.

Usability

Ahrefs

Ahrefs 10.0
Based on 2 answers
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
Anonymous | TrustRadius Reviewer

Alexa

No score
No answers yet
No answers on this topic

Support Rating

Ahrefs

Ahrefs 8.8
Based on 14 answers
Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
Kenny King | TrustRadius Reviewer

Alexa

Alexa 9.0
Based on 2 answers
It is easy and user-friendly.
Sanyam Jain | TrustRadius Reviewer

Alternatives Considered

Ahrefs

Ahrefs Site Explorer gives us an easier way of obtaining backlinks when we're doing link building, whereas with other products I have a more difficult time finding viable backlinks. The keyword list you can export from Ahrefs is also a lot more clear than in other products making it easier for me to read and our clients to understand.
Lauren Ericksen | TrustRadius Reviewer

Alexa

If you want to focus only on your own web analytics, then Google Analytics is the way to go as no product will give you more accurate data. However, what Google Analytics cannot do is the competitive analysis functionality, which is where a product like Alexa comes in. It's about on par with SimilarWeb in many ways, they just go about the analytics in slightly different ways. Really, it comes down to personal preference as to which you prefer. Thankfully both offer free trials so you can test out the platforms before fully committing. SimilarWeb may be a bit better in terms of mobile web data.
Jimmy Mack | TrustRadius Reviewer

Return on Investment

Ahrefs

  • We can help sales by providing them with info on potential sites' areas that need boosting.
  • We can help sales by providing them with info on competing sites and how they are beating our potential client, and how we can help them.
Anonymous | TrustRadius Reviewer

Alexa

  • I am ready to write a full blown Alexa skill application to make money
  • I got exposed to the Web development environment of Amazon web service by learning Alexa
Ann Le | TrustRadius Reviewer

Pricing Details

Ahrefs

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Alexa

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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