Ahrefs vs. Owler

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ahrefs
Score 8.9 out of 10
N/A
Ahrefs is an SEO tool providers. Ahrefs Site Explorer provides a suite of tools including a component for backlink & on-page SEO analysis, online brand mentions tracking, and domain comparison tool for competitor analysis, etc. They refer to themselves as “the largest index of live backlinks.”
$99
per month
Owler
Score 7.0 out of 10
N/A
Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.
$8.25
per month
Pricing
AhrefsOwler
Editions & Modules
Lite
$99.00
per month
Standard
$179.00
per month
Advanced
$399.00
per month
Agency
$999.00
per month
Plus (personal use)
$99
per year
Pro
$420
per year
Teams
Contact Sales
Offerings
Pricing Offerings
AhrefsOwler
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AhrefsOwler
SEO
Comparison of SEO features of Product A and Product B
Ahrefs
8.5
68 Ratings
9% above category average
Owler
-
Ratings
Keyword analysis9.465 Ratings00 Ratings
Backlink management8.966 Ratings00 Ratings
SERP ranking tracking8.764 Ratings00 Ratings
Page grader8.359 Ratings00 Ratings
Competitive analysis8.766 Ratings00 Ratings
Site audit / diagnostics8.861 Ratings00 Ratings
Site recommendations7.458 Ratings00 Ratings
Task management8.031 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Ahrefs
8.6
60 Ratings
12% above category average
Owler
-
Ratings
Local SEO8.248 Ratings00 Ratings
Social SEO8.046 Ratings00 Ratings
Mobile SEO8.845 Ratings00 Ratings
Global SEO9.554 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Ahrefs
8.6
57 Ratings
2% above category average
Owler
-
Ratings
Multi-domain support8.954 Ratings00 Ratings
Integration with web analytics tools8.429 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
Ahrefs
-
Ratings
Owler
6.8
15 Ratings
12% below category average
Advanced search00 Ratings7.015 Ratings
Identification of new leads00 Ratings7.013 Ratings
List quality00 Ratings7.013 Ratings
List upload/download00 Ratings6.08 Ratings
Ideal customer targeting00 Ratings7.011 Ratings
Load time/data access00 Ratings7.012 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Ahrefs
-
Ratings
Owler
7.0
15 Ratings
8% below category average
Contact information00 Ratings7.09 Ratings
Company information00 Ratings7.015 Ratings
Industry information00 Ratings7.014 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Ahrefs
-
Ratings
Owler
7.0
14 Ratings
6% below category average
Lead qualification process00 Ratings7.010 Ratings
Smart lists and recommendations00 Ratings7.28 Ratings
Salesforce integration00 Ratings7.05 Ratings
Company/business profiles00 Ratings7.013 Ratings
Alerts and reminders00 Ratings7.010 Ratings
Data hygiene00 Ratings7.012 Ratings
Automatic data refresh00 Ratings7.010 Ratings
Tags00 Ratings7.08 Ratings
Filters and segmentation00 Ratings7.011 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Ahrefs
-
Ratings
Owler
7.9
5 Ratings
5% above category average
Sales email templates00 Ratings7.05 Ratings
Append emails to records00 Ratings8.84 Ratings
Best Alternatives
AhrefsOwler
Small Businesses
Nozzle
Nozzle
Score 9.9 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AhrefsOwler
Likelihood to Recommend
8.7
(73 ratings)
8.0
(17 ratings)
Likelihood to Renew
10.0
(5 ratings)
10.0
(1 ratings)
Usability
10.0
(2 ratings)
10.0
(3 ratings)
Availability
-
(0 ratings)
7.0
(1 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
Support Rating
8.8
(14 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(1 ratings)
Configurability
-
(0 ratings)
4.0
(1 ratings)
Ease of integration
-
(0 ratings)
1.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
AhrefsOwler
Likelihood to Recommend
Ahrefs
It gives the best report to us which helps us to find the opportunity to build backlinks. Another main feature that makes Ahrefs a safe and sound approach to SEO is that it provides information about duplicate content, URLs, redirects along with other errors that can be dangerous to the website.
Read full review
Meltwater
This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service. The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered) While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point. A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Read full review
Pros
Ahrefs
  • Backlink data: Ahrefs continues to provide the best backlink data in the industry when compared to other tools. Other players are playing catching up, but as a first mover, Ahrefs is ahead of the game by far.
  • Keyword data: Ahrefs provides extremely valuable keyword data. Though I rank them second in this category, the data that they provide is comparable to the first ranked player.
  • Content Explorer: I don't think other industry tools (SEO specific) has a content explorer as useful as Ahrefs. Their content explorer works great for identifying top content and trends for multiple industries.
  • Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. Though they have moved away from daily updates, the rank tracker is great for bench marking progress.
Read full review
Meltwater
  • Owler enables the user to quickly find the data and information that he or she needs.
  • I appreciate the customizable dashboard where you can set alerts and track companies you select.
  • The latest news regarding the funding rounds of startup companies is especially helpful.
  • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
Read full review
Cons
Ahrefs
  • Anchor text alert notifications for a specific domain would be nice to have.
  • Would also be nice to set a specific client domain and then be able to pick 5 competitor sites to compare it to instead of entering in the client site and then 4 competitors to compare.
  • Adding emails to forward the exports to from running a report would be good too.
Read full review
Meltwater
  • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
  • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
  • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
  • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
  • They need to maintain the database in aperiodic manner with precise information
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Likelihood to Renew
Ahrefs
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
Read full review
Meltwater
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Read full review
Usability
Ahrefs
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
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Meltwater
Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
Read full review
Reliability and Availability
Ahrefs
No answers on this topic
Meltwater
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
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Performance
Ahrefs
No answers on this topic
Meltwater
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
Read full review
Support Rating
Ahrefs
Ahrefs has always been responsive when there's been a technical issue with the site. There are usually very little problems, but if there are, they announce it on their social media accounts which keeps its customers informed. Email support is prompt and the customer service people are very helpful, knowledgable and friendly.
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Meltwater
Problems have been closed quickly and professionally.
Read full review
Implementation Rating
Ahrefs
No answers on this topic
Meltwater
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
Read full review
Alternatives Considered
Ahrefs
I think when it comes to keyword tracking, Ahrefs is not as good BrightEdge, but Ahrefs Site Explorer trumps BrightEdge when it comes to anything backlink related. I would use Ahrefs Site Explorer for backlink analysis, identifying 404 error pages, examining anchor texts, and exploring top content. However, I would utilze BrightEdge for keyword and ranking information
Read full review
Meltwater
I believe Lead411 and Owler go hand in hand, rather than one over the other. I believe Lead411's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas Lead411 is more of a user-driven search rather than an platform-driven search.
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Return on Investment
Ahrefs
  • Identify the most effective keywords for content creation and optimizing existing content, which can help to increase organic traffic to your website.
  • Track backlinks, monitor the competition, and identify potential link building opportunities, which can help to improve your search engine rankings.
  • Analyze the top-performing pages on any website, which can help to optimize your own content and improve user experience.
Read full review
Meltwater
  • The personalisation of emails has definitely helped us to earn a higher reply rate, with the knock-on that this will be helping with future deals.
  • Keeps us very relevant in our conversations with contacts. They are often impressed by the research and knowledge we have on their company and how we have aligned ourselves to help. Again, small differences at the start of calls but this will be helping with the number of opportunities created.
  • Reduces SDR prospecting time. Quick and easy to get updates allowing them to process a great number of accounts on a daily basis.
Read full review
ScreenShots

Ahrefs Screenshots

Screenshot of Analyze backlinks and keywords of any website to find opportunities for your organic traffic growthScreenshot of Check your website for 100+ pre-defined SEO issuesScreenshot of Get relevant keyword ideas supported by accurate SEO metricsScreenshot of Find the most shared and linked-to content on any topicScreenshot of Track your and your competitors' search rankings