What users are saying about

Ahrefs

Top Rated
75 Ratings

Ahrefs

Top Rated
75 Ratings
Score 9.1 out of 101

Squirrly SEO Plugin

2 Ratings
Score 7.3 out of 101

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Likelihood to Recommend

Ahrefs

I will always recommend Ahrefs for SEO software over most competitors if the company/client can afford it. It feels like a premium software which is always best. It is less appropriate for smaller companies like the one I currently work for. So if you work for a bigger company or an agency, I think it is always the right choice. If you work for a start up, there are other tools that can likely help you get similar things done at a lower price
Jordan Comstock profile photo

Squirrly SEO Plugin

If you have a WordPress blog, use it. It will boost your SEO scores and rankings.
Paul K Saunders profile photo

Feature Rating Comparison

SEO

Ahrefs
8.4
Squirrly SEO Plugin
7.1
Keyword analysis
Ahrefs
9.4
Squirrly SEO Plugin
7.0
Backlink management
Ahrefs
9.5
Squirrly SEO Plugin
7.0
SERP ranking tracking
Ahrefs
9.1
Squirrly SEO Plugin
9.0
Page grader
Ahrefs
8.0
Squirrly SEO Plugin
10.0
Competitive analysis
Ahrefs
9.2
Squirrly SEO Plugin
6.0
Site audit / diagnostics
Ahrefs
8.7
Squirrly SEO Plugin
5.0
Site recommendations
Ahrefs
7.7
Squirrly SEO Plugin
6.0
Task management
Ahrefs
5.6
Squirrly SEO Plugin
7.0

SEO Channels

Ahrefs
8.0
Squirrly SEO Plugin
8.0
Local SEO
Ahrefs
8.2
Squirrly SEO Plugin
7.0
Social SEO
Ahrefs
6.5
Squirrly SEO Plugin
7.0
Mobile SEO
Ahrefs
8.3
Squirrly SEO Plugin
8.0
Global SEO
Ahrefs
9.2
Squirrly SEO Plugin
10.0

SEO Platform & Account Management

Ahrefs
8.6
Squirrly SEO Plugin
6.5
Multi-domain support
Ahrefs
9.1
Squirrly SEO Plugin
6.0
Integration with web analytics tools
Ahrefs
8.1
Squirrly SEO Plugin
7.0

Pros

  • Keyword Tracking - This is awesome because if you have specific keywords you want to rank for, Ahrefs has an awesome tracking tool that allows you to track just those keywords.
  • Site Audit - This is a new feature and it works wonders, this will help you to see if there are any on-page seo issues with your site like load speeds or redirects that go into a never ending loop.
  • Keyword Research - This feature allows you to check Keyword Difficulty, Cost Per Click and Volume of keywords. This is a great tool for researching what to write about.
  • Backlink Checker - Ahrefs updates almost daily with new backlink data so you are able to get a clear picture of who is linking back to you.
JC Matthews profile photo
  • It simply works
  • It reminds you to consider keywords and tags
  • The best feature is that it’s simple to use even I can use it
Paul K Saunders profile photo

Cons

  • The fee only covers a single user license. Other tools (that cost less, at that) will allow multiple users. Right now the delta isn't high enough for me to switch, but if I had to consider a larger team we may give up the tool.
Evan Kubitschek profile photo
  • It could have better training materials as it was quite hard to figure out what to do the first time
  • Plus they seem not to segment their list as I get sales messages to buy
Paul K Saunders profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.
No photo available
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

A lot more insights/analytics. Ahrefs is more feature rich as compared to Moz.
Erica Figueiredo profile photo
It just works even a no tech like me can figure it - takes a while to learn but worth it for sure
Paul K Saunders profile photo

Return on Investment

  • We were able to do more keyword research and expand our inbound marketing strategy.
Erica Figueiredo profile photo
  • It’s improved our performance
  • Without a doubt we have a higher rank and better SEO now
  • There is nothing negative to say
Paul K Saunders profile photo

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Squirrly SEO Plugin

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details