Airship vs. SAS 360 Plan

For Vodafone, the major advantage is to use customized push notifications for different user groups, and this enables us to use segment and use target based notifications for a given sample of users. We believe we have not fully explored or used the potential of Airship for other use cases yet

Incentivized

• Simple setup of push messages + automations
• Most important push + reporting features available
• Friendly and individual customer support
• Regular launch + optimization of features
• High customer engagement over Airship

Incentivized

• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

Incentivized

• Make it easier to manager an account with multiple apps
• Data in PA tool often loads very slowly
• Streamline journey steps

Incentivized

• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

Incentivized

The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.

I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.

Airship is superb in customer support against all others. Even though I feel CleverTap may be a better choice but probably will not be as easy as Airship when setting them up and operating it. As for MoEngage, the last experience I had was simply not good enough, but that was more than two years ago in my region.

Incentivized

• It's had a positive impact on engagement.
• It helps lend credibility to our product given that major sites like CNN, AP, ESPN, etc. have push notifications.
• I have not come across any negative impacts.

Incentivized