What users are saying about
6 Ratings
4 Ratings
6 Ratings
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Score 6.8 out of 100
4 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

Airship

Airship is a great tool for Push Message and In-App Message marketing efforts, and their message center is fully flushed out (unlike many other platforms I have worked with). They have also gotten better over the last year or two in aligning things a bit more efficiently across iOS and Android. I have not personally used Airship for anything other than their Mobile App offerings, so I can't comment on their SMS or Web Notification capabilities, but I have heard negative things about their email offering. To me Airship is first and foremost a mobile app tool, and everything else is secondary, so that makes sense.
Anonymous | TrustRadius Reviewer

Vero

Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
Frank Ramirez | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Airship
Vero
9.1
WYSIWYG email editor
Airship
Vero
7.1
Dynamic content
Airship
Vero
9.8
Ability to test dynamic content
Airship
Vero
10.0
A/B testing
Airship
Vero
10.0
Mobile optimization
Airship
Vero
9.4
Email deliverability reporting
Airship
Vero
8.1
List management
Airship
Vero
9.0
Triggered drip sequences
Airship
Vero
9.1

Reporting & Analytics

Airship
Vero
9.8
Dashboards
Airship
Vero
9.8
Standard reports
Airship
Vero
9.7
Custom reports
Airship
Vero
10.0

Pros

Airship

  • It's very fast. As soon as we hit send, it arrives on our phone and tablet apps immediately.
  • The interface is clear. We generally copy and paste the headline right into the box. The font and font size, along with the background, make it easy to read so that we avoid any typos. That's important because we're working quickly.
  • It gives you good and usable analytics to track engagement.
  • It's 100 percent reliable. We've never had an issue with it.
Brian L. Clark | TrustRadius Reviewer

Vero

  • Segmentation
  • Contact management
  • Template design
Anonymous | TrustRadius Reviewer

Cons

Airship

  • Better clarity on what can and can't be tracked in terms of user interactions with apps
Anonymous | TrustRadius Reviewer

Vero

  • Migration from our previous provider took longer than we initially expected.
  • The email template options are a bit limited compared to other email software.
Anonymous | TrustRadius Reviewer

Usability

Airship

Airship 6.0
Based on 1 answer
The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
Anonymous | TrustRadius Reviewer

Vero

No score
No answers yet
No answers on this topic

Support Rating

Airship

Airship 9.0
Based on 1 answer
I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
Anonymous | TrustRadius Reviewer

Vero

No score
No answers yet
No answers on this topic

Alternatives Considered

Airship

There was a time when we went off Urban Airship and went to Spreed. We were using Spreed's app, so there was much better integration on push notifications. The push notification took readers directly into the story. When we moved from Spreed to our own native app, we went back to Urban Airship.
Brian L. Clark | TrustRadius Reviewer

Vero

Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
James McQuillin | TrustRadius Reviewer

Return on Investment

Airship

  • It's had a positive impact on engagement.
  • It helps lend credibility to our product given that major sites like CNN, AP, ESPN, etc. have push notifications.
  • I have not come across any negative impacts.
Brian L. Clark | TrustRadius Reviewer

Vero

  • The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
  • Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
  • While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.
Frank Ramirez | TrustRadius Reviewer

Screenshots

Pricing Details

Airship

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Airship Editions & Modules

Additional Pricing Details

Vero

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Vero Editions & Modules

Edition
Starter - unlimited email and push messages$1251
Growth - unlimited email and push messages$1992
Pro - unlimited email and push messages$3993
Scale - unlimited email and push messages$7494
Enterprise - unlimited email and push messages$1,049+5
  1. 15,000 subscribers
  2. 50,000 subscribers
  3. 100,000 subscribers
  4. 200,000 subscribers
  5. 200,000+ subscribers
Additional Pricing Details
Save 15% with an annual subscription

Rating Summary

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