Airtable vs. Apptivo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Airtable
Score 8.5 out of 10
N/A
Airtable is a project management and collaboration platform designed to enable content pipelines, product management, events planning, user research, and more. It combines spreadsheet,database, calendar, and kanban functionality within one platform.
$10
per month
Apptivo
Score 8.2 out of 10
N/A
Apptivo provides small and medium sized businesses with applications that include CRM, project management and invoicing solutions.
$10
Per User per Month
Pricing
AirtableApptivo
Editions & Modules
Plus
$10.00
per month (billed annually)
Pro
$20.00
per month (billed annually)
Enterprise
Contact Sales
Premium
$10
Per User per Month
Ultimate
$25
Per User per Month
Starter
Free
Per User per Month
Enterprise
N/A
Offerings
Pricing Offerings
AirtableApptivo
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
AirtableApptivo
Project Management
Comparison of Project Management features of Product A and Product B
Airtable
8.0
221 Ratings
6% above category average
Apptivo
-
Ratings
Task Management8.3185 Ratings00 Ratings
Resource Management9.0181 Ratings00 Ratings
Gantt Charts7.881 Ratings00 Ratings
Scheduling9.2154 Ratings00 Ratings
Workflow Automation8.4131 Ratings00 Ratings
Team Collaboration9.3204 Ratings00 Ratings
Support for Agile Methodology8.6100 Ratings00 Ratings
Support for Waterfall Methodology8.174 Ratings00 Ratings
Document Management8.9158 Ratings00 Ratings
Email integration6.8106 Ratings00 Ratings
Mobile Access3.5180 Ratings00 Ratings
Timesheet Tracking8.188 Ratings00 Ratings
Change request and Case Management8.196 Ratings00 Ratings
Budget and Expense Management8.3117 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Airtable
-
Ratings
Apptivo
7.7
4 Ratings
0% above category average
Customer data management / contact management00 Ratings10.04 Ratings
Workflow management00 Ratings6.82 Ratings
Territory management00 Ratings4.51 Ratings
Opportunity management00 Ratings10.03 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings9.14 Ratings
Contract management00 Ratings10.02 Ratings
Quote & order management00 Ratings7.43 Ratings
Interaction tracking00 Ratings1.81 Ratings
Channel / partner relationship management00 Ratings9.13 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Airtable
-
Ratings
Apptivo
9.7
4 Ratings
26% above category average
Case management00 Ratings9.14 Ratings
Call center management00 Ratings10.02 Ratings
Help desk management00 Ratings10.03 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Airtable
-
Ratings
Apptivo
10.0
3 Ratings
28% above category average
Lead management00 Ratings10.03 Ratings
Email marketing00 Ratings10.03 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Airtable
-
Ratings
Apptivo
8.9
4 Ratings
16% above category average
Task management00 Ratings8.34 Ratings
Billing and invoicing management00 Ratings9.13 Ratings
Reporting00 Ratings9.14 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Airtable
-
Ratings
Apptivo
10.0
2 Ratings
27% above category average
Forecasting00 Ratings10.02 Ratings
Pipeline visualization00 Ratings10.02 Ratings
Customizable reports00 Ratings10.02 Ratings
Customization
Comparison of Customization features of Product A and Product B
Airtable
-
Ratings
Apptivo
7.2
3 Ratings
5% below category average
Custom fields00 Ratings5.73 Ratings
Custom objects00 Ratings6.63 Ratings
API for custom integration00 Ratings9.12 Ratings
Security
Comparison of Security features of Product A and Product B
Airtable
-
Ratings
Apptivo
10.0
4 Ratings
18% above category average
Single sign-on capability00 Ratings10.04 Ratings
Role-based user permissions00 Ratings10.04 Ratings
Platform
Comparison of Platform features of Product A and Product B
Airtable
-
Ratings
Apptivo
7.9
4 Ratings
5% above category average
Mobile access00 Ratings7.94 Ratings
Best Alternatives
AirtableApptivo
Small Businesses
FunctionFox
FunctionFox
Score 8.3 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
SAP Ruum
SAP Ruum
Score 9.0 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Quickbase
Quickbase
Score 9.2 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AirtableApptivo
Likelihood to Recommend
9.0
(225 ratings)
10.0
(4 ratings)
Likelihood to Renew
8.0
(3 ratings)
-
(0 ratings)
Usability
9.0
(22 ratings)
9.1
(3 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
8.2
(29 ratings)
9.1
(2 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.0
(2 ratings)
3.6
(1 ratings)
Configurability
9.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AirtableApptivo
Likelihood to Recommend
Airtable
Airtable is very well suited for a niche environment that finds other project tracking or collaborative tools to be limiting. The ability to build out a single pool of information to best suit each team member's visual or functional needs is amazing. While the setup time can be lengthy, depending on your particular needs, it is really worth it when it's finally ready.
Read full review
Apptivo Inc
I would absolutely recommend Apptivo! We have used Apptivo for years, and we wouldn't consider another platform to keep all of our contacts together in one place. It's easy to export certain lists for certain mailings and to add/remove new contacts and move things around as needed over time. There's freedom to adding new contacts and the pricing is phenomenal
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Pros
Airtable
  • I can create tables, create and customize fields
  • Airtable has capabilities commonly found in spreadsheet applications, but also has some of the features found in databases.
  • The ability to filter fields. I set up a filter on the status field, so when a project is marked, complete, on hold, or canceled, that record is hidden from my current projects table view. If it is marked complete, the record is moved to the completed projects table view. In this way I can easily access a record of past projects
  • Being able to duplicate tables and create alternate views
  • Collapse and expand records. When I collapse the rows, I can easily scan current projects, next steps, project status, and due dates. When I expand the row, or field, I can see more detailed information about that field or record very easily. I can also expand or open the entire record. This is is helpful, when I am entering a lot of information to multiple fields in that record.
Read full review
Apptivo Inc
  • Built in support for new users.
  • Basic crm works...just dont expect it do anything well beyond the basic.
  • Price.
  • Google Apps integration is better than a lot of the competition who charge and anwful lot more.
  • They are open to and try adapt quickly based on customer feedback.
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Cons
Airtable
  • While working on the Airtable I have noticed that it is not open to uploading of the files for large sizes, most of the time files are not uploaded or links may get broken.
  • In addition, they do not talk much about the time tracking tool and how we can calculate our hours, I still do it with just estimation and by the calendar.
Read full review
Apptivo Inc
  • Dashboard and interface subsections are a bit clunky re: functionality.
  • Built-in email client isn't always a feasible option for efficiency (signatures are different, contacts don't always update accordingly).
  • Consistency and integration between apps is not always optimal.
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Likelihood to Renew
Airtable
We will 10/10 renew the use of Airtable because it has brought great value to our team. Not only is Airtable affordable, but it's also user-friendly and helps our team be efficient. We no longer need to rely on Excel spreadsheets being passed from person to person via email. Furthermore, we aren't dealing with corrupt Excel spreadsheets and the need to salvage data when a file is accidentally altered.
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Apptivo Inc
No answers on this topic
Usability
Airtable
Airtable has fantastic usability. I personally am fair when it comes to most technologies off the bat. I can understand a lot after being taught but most take me a little when I am teaching myself. Airtable was EXTREMELY easy to use off the bat. It was easy to understand or quickly figure out answers to my questions if i ever felt confused. Someone who has little technological experience could figure out Airtable quite easily.
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Apptivo Inc
Without a doubt, the best thing about Apptivo is that it has become a perfect internal and external communication platform. This platform will allow you to know who is taking care of certain tasks with clients and control all projects with your clients. With very affordable plans for your pocket, it has a free version for up to 3 users. It far surpasses quite a few CRMs in the same category. Apptivo CRM allows you to customize many details and work with it does not consume time or resources. You are faced with a very comfortable software to use, simple and well designed.
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Reliability and Availability
Airtable
I have rarely experience downtime, compared to other tools, and given how much time we spend on the tool. Even if there were to be, their updates on it are very timely, and our support team are able to provide any questions regarding
Read full review
Apptivo Inc
No answers on this topic
Performance
Airtable
I never had any issues with load time, even with the integrations that we use today (google sheets) However, I'm curious if adding additional layers of integrations would slow down performance. We do carry quite a bit of data in Airtable, but, again, no impact on overall performance
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Apptivo Inc
No answers on this topic
Support Rating
Airtable
I haven't contacted customer support yet, so I wouldn't be able to give a fair response. We also use the free version of the app. They do have document files, which we have looked at to answer key questions. Because it looks like there are a lot of people that use airtable, we've been able to find a lot of resources online.
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Apptivo Inc
Apptivo is always quick to respond whenever we have had a problem over out time of using the program. The customer service reps are always very polite and professional in their responses and are very knowledgeable! I have never gone to them with a problem that they don't do everything in their power to help solve, and most times they have (abbreviating states is the only issue we weren't able to solve).
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In-Person Training
Airtable
This training was done in-house, but the Airtable team provided resources and how to guides to ensure that we covered all components of the system
Read full review
Apptivo Inc
No answers on this topic
Online Training
Airtable
Recorded trainings were provided by the Airtable team. Great as an evergreen resources to new team members and for anyone that wants to refresh their Airtable knowledge
Read full review
Apptivo Inc
No answers on this topic
Implementation Rating
Airtable
Training all users was an important part of the implementation, which did take considerable time and effort. At first glance without training, the content calendar can be overwhelming because of the amount of data. The features within Airtable seem to be endless but our team was able to identify the most important to be successful.
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Apptivo Inc
If you are starting a business and want a free app or nearly free app that can grow with you....then apptivo could be for you. However if you grow faster than them then you will be quickly seeking alternatives
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Alternatives Considered
Airtable
Airtable exceeds all competitors I’ve seen. The feature set is full and only growing. The UI is intuitive for non-tech employees. Any competitors that match Airtable are really operating in a different space. Airtable is the industry leader in this category. Period.
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Apptivo Inc
The price was right for what we needed to use Apptivo for (the CRM and the contact management/project management models). And, we needed something basic and easy to implement so we could get up and running with little down time. The other systems we evaluated didn't seem to have the exact pricing and features/functionality we were looking for so we made the determination that Apptivo would be the best fit.
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Scalability
Airtable
There are TONS of opportunity to scale, but I think it's a matter if you have the time and resources to do so because the initial setup can be fairly time consuming and prioritized dedication
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Apptivo Inc
No answers on this topic
Return on Investment
Airtable
  • The performance of the platform has been key to generate revenue and compensate for the investment we made at the beginning.
  • Since the results were good, we proceeded to continue using the software, and in this way we obtained a large amount of profits, increasing our ROI to 5.
Read full review
Apptivo Inc
  • It allows me to get a vision of what is happening with the business
  • control sales, marketing and customer service processes from a single point
  • facilitates administrative tasks
Read full review
ScreenShots

Airtable Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Apptivo Screenshots

Screenshot of Customize each app by dragging and dropping each attributeScreenshot of Project management gantt chartScreenshot of Convert a lead into a contact, customer, and/or opportunity