What users are saying about
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357 Ratings
21 Ratings

Airtable

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357 Ratings
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Score 8.6 out of 100
21 Ratings
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Score 6.6 out of 100

Likelihood to Recommend

Airtable

Airtable is an incredibly powerful tool for basic spreadsheet tasks used in your departments, especially if those spreadsheets are being shared and used by multiple departments. It's a better designed spreadsheet, [compared to] what Excel and Google Sheets offers. [It] has multiple view options so that each team can see the data in the way that makes the most sense for their team.
Adam Montgomery | TrustRadius Reviewer

Aprimo

I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.
Adrienne Spohr | TrustRadius Reviewer

Feature Rating Comparison

Project Management

Airtable
8.0
Aprimo
Task Management
Airtable
8.3
Aprimo
Resource Management
Airtable
8.0
Aprimo
Gantt Charts
Airtable
7.5
Aprimo
Scheduling
Airtable
7.9
Aprimo
Workflow Automation
Airtable
8.0
Aprimo
Team Collaboration
Airtable
8.9
Aprimo
Support for Agile Methodology
Airtable
7.8
Aprimo
Support for Waterfall Methodology
Airtable
7.7
Aprimo
Document Management
Airtable
7.9
Aprimo
Email integration
Airtable
8.0
Aprimo
Mobile Access
Airtable
8.0
Aprimo
Timesheet Tracking
Airtable
7.8
Aprimo
Change request and Case Management
Airtable
8.0
Aprimo
Budget and Expense Management
Airtable
8.5
Aprimo

Pros

Airtable

  • Airtable has the best customization features out there. They allow you to customize you spreadsheets or tables in a variety of formats. They allow you to customize a variety of field types, field sizes and various colors.
  • Airtable has a great collaboration feature that makes it easy to share and grant access to tables and a variety of information.
  • Airtable has great compatibilities that allows you to directly upload spreadsheets from excel into a customizable table.
  • Airtable is easy to teach and understand quickly, and does not take time for someone who is not technically advanced to understand
Anonymous | TrustRadius Reviewer

Aprimo

  • In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
  • The out of the box processes are pretty
  • The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
  • We are still very much focused on adoption.
Anonymous | TrustRadius Reviewer

Cons

Airtable

  • Pricing model: we don't like how we have to pay per user.
  • Calendar view: we wish the calendar view was better, or if there were different types of calendar views. Right now there is just one.
  • Complicated: some parts of the app are a little complicated.
Brian Chung | TrustRadius Reviewer

Aprimo

  • Very difficult to learn, confusing language and practically no help to speak of.
  • too easy to delete or close a project, and no way to reset or skip a step. (this happens all the time.)
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Airtable

Airtable 10.0
Based on 2 answers
We will 10/10 renew the use of Airtable because it has brought great value to our team. Not only is Airtable affordable, but it's also user-friendly and helps our team be efficient. We no longer need to rely on Excel spreadsheets being passed from person to person via email. Furthermore, we aren't dealing with corrupt Excel spreadsheets and the need to salvage data when a file is accidentally altered.
Anonymous | TrustRadius Reviewer

Aprimo

Aprimo 5.9
Based on 7 answers
Aprimo Marketing Suite On Demand (AMSOD) Is being sunsetted and we are not sold on V 9 yet. We will consider other options because we're not sure that we can justify $1m spend over 3 years to go to full tenant.
Michael Higgins | TrustRadius Reviewer

Usability

Airtable

Airtable 8.7
Based on 21 answers
It's such a friendly program to use, and there's just so many resources available to people trying to learn it or build new things. Their support is great, and they make it easy to find answers to your questions. It's easy to use but difficult to master, that might be a better way to put it.
Anonymous | TrustRadius Reviewer

Aprimo

Aprimo 6.4
Based on 5 answers
It is a good system, but it is hard to understand it 100% at the beggining. There are quite things that are still complex, and the Help sections are not very clear.
Leonardo Axel Velasco | TrustRadius Reviewer

Reliability and Availability

Airtable

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 10.0
Based on 2 answers
We have not yet experienced any downtime
Anonymous | TrustRadius Reviewer

Performance

Airtable

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 8.0
Based on 2 answers
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
Anonymous | TrustRadius Reviewer

Support Rating

Airtable

Airtable 8.0
Based on 58 answers
We find support easy to find, responsive and knowledgeable. In addition to a large selection of well-done help articles and webinars, there is a forum with quick support coming from Airtable staff and other users. We haven't had any issues in getting the information and support that we've needed.
Anonymous | TrustRadius Reviewer

Aprimo

Aprimo 7.3
Based on 3 answers
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
Anonymous | TrustRadius Reviewer

In-Person Training

Airtable

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
Anonymous | TrustRadius Reviewer

Online Training

Airtable

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
Anonymous | TrustRadius Reviewer

Implementation Rating

Airtable

Airtable 9.0
Based on 2 answers
Training all users was an important part of the implementation, which did take considerable time and effort. At first glance without training, the content calendar can be overwhelming because of the amount of data. The features within Airtable seem to be endless but our team was able to identify the most important to be successful.
Anonymous | TrustRadius Reviewer

Aprimo

Aprimo 10.0
Based on 2 answers
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
Anonymous | TrustRadius Reviewer

Alternatives Considered

Airtable

Airtable combines the simplicity of a spreadsheet with the possibilities that come with a database, all within one tool. We have chosen it after a short evaluation. It is incredibly easy to use after a short training, making it a great tool compared to the typical spreadsheet-based apps.
Adam Farrell | TrustRadius Reviewer

Aprimo

  • Canva is quicker/easier to use for a quick image design
  • Eloqua has greater email functionality
  • Aprimo was a cheaper cost at the time but products [are] in review always.
Anonymous | TrustRadius Reviewer

Return on Investment

Airtable

  • The ROI is simple: Airtable has created a more efficient workplace. We have fewer meetings, certainly. But any meetings we do have are much more efficient and impactful. Everyone walks in having used Airtable to prepare for the meeting (uploading needed docs, etc.), and the meeting is held using Airtable as the agenda. Airtable is updated and continues to be used after the meeting, so everyone stays on the same page.
  • Airtable also makes planning events much more streamlined. Contracts, rental agreements, rosters, etc. are uploaded. Dates are set with reminders. People know what they are responsible for planning the event and for what role they will play during the event.
Tyler Collum | TrustRadius Reviewer

Aprimo

  • The lead management tool improves lead generation by shortening the lead circle in our communications and send leads to a sales team automatically.
  • Aprimo allows the marketing team to improve the quality and timing to communicate by knowing the customer experience with our messages and microsites.
  • Automated response triggers and reports increased the marketing team efficiency.
Ricardo Camargo | TrustRadius Reviewer

Screenshots

Pricing Details

Airtable

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Airtable Editions & Modules

Edition
Plus$10.001
Pro$20.001
EnterpriseContact Sales
  1. per month (billed annually)
Additional Pricing Details

Aprimo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Aprimo Editions & Modules

Additional Pricing Details

Rating Summary

Add comparison