What users are saying about

Airtable

213 Ratings

HubSpot

Top Rated
1275 Ratings

Airtable

213 Ratings
Score 9.1 out of 101

HubSpot

Top Rated
1275 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

Airtable

Any sort of database--keeping records of all of our volunteers, recipients, organizations, etc
Juliet Sternberg profile photo

HubSpot

HubSpot is an excellent marketing automation platform for multiple business levels. From SMBs who need the support of a free CRM to emerging companies with a marketing team of 1, HubSpot's intuitive CX means a small learning curve and tons of resources to get your team up and running in no time. For those of us in enterprise-level companies, the added comfort of dedicated support far outweighs those the competition offers with creative solution solvers and a team that advises us of best practices to stay competitive.
Romy Ribitzky profile photo

Feature Rating Comparison

Project Management

Airtable
7.8
HubSpot
Task Management
Airtable
8.0
HubSpot
Resource Management
Airtable
8.2
HubSpot
Gantt Charts
Airtable
7.5
HubSpot
Scheduling
Airtable
7.5
HubSpot
Workflow Automation
Airtable
7.7
HubSpot
Team Collaboration
Airtable
8.7
HubSpot
Support for Agile Methodology
Airtable
7.9
HubSpot
Support for Waterfall Methodology
Airtable
7.7
HubSpot
Document Management
Airtable
7.8
HubSpot
Email integration
Airtable
7.2
HubSpot
Mobile Access
Airtable
7.5
HubSpot
Timesheet Tracking
Airtable
7.9
HubSpot
Change request and Case Management
Airtable
8.0
HubSpot
Budget and Expense Management
Airtable
8.1
HubSpot

Email & Online Marketing

Airtable
HubSpot
8.6
WYSIWYG email editor
Airtable
HubSpot
8.1
Dynamic content
Airtable
HubSpot
8.6
Ability to test dynamic content
Airtable
HubSpot
8.5
Landing pages
Airtable
HubSpot
8.9
A/B testing
Airtable
HubSpot
8.5
Mobile optimization
Airtable
HubSpot
8.5
Email deliverability
Airtable
HubSpot
8.6
List management
Airtable
HubSpot
8.9
Triggered drip sequences
Airtable
HubSpot
9.0

Lead Management

Airtable
HubSpot
8.6
Lead nurturing
Airtable
HubSpot
8.9
Lead scoring and grading
Airtable
HubSpot
8.3
Data quality management
Airtable
HubSpot
8.3
Automated sales alerts and tasks
Airtable
HubSpot
8.9

Campaign Management

Airtable
HubSpot
8.0
Calendaring
Airtable
HubSpot
7.9
Event/webinar marketing
Airtable
HubSpot
8.1

Social Media Marketing

Airtable
HubSpot
8.5
Social sharing and campaigns
Airtable
HubSpot
8.6
Social profile integration
Airtable
HubSpot
8.4

Reporting & Analytics

Airtable
HubSpot
8.0
Dashboards
Airtable
HubSpot
8.2
Standard reports
Airtable
HubSpot
8.0
Custom reports
Airtable
HubSpot
7.7

Platform & Infrastructure

Airtable
HubSpot
8.3
API
Airtable
HubSpot
8.5
Role-based workflow & approvals
Airtable
HubSpot
8.5
Customizability
Airtable
HubSpot
7.7
Integration with Salesforce.com
Airtable
HubSpot
8.5
Integration with Microsoft Dynamics CRM
Airtable
HubSpot
8.6
Integration with SugarCRM
Airtable
HubSpot
8.2

Pros

  • very intuitive and simple to use
  • bug-free
  • we are able to formulate it for our needs instead of fitting into someone else's idea of what we need
  • usable across multiple platforms and devices--desktops, laptops, iphones.
  • editing in real time, and several viewers viewing screens from remote locations
Juliet Sternberg profile photo
  • HubSpot is an excellent comprehensive marketing automation platform for a small to medium-sized company.
  • The email capabilities in HubSpot are simple to use and they offer good analytics and list capabilities.
  • The reporting capabilities for HubSpot are some of the easiest we have. We use Google Analytics and a few other tools like Mixpanel, CrazyEgg, and SFDC, but HubSpot reports are very intuitive.
Dan Briscoe profile photo

Cons

  • A little more customisation of the forms would be fantastic. The interface is simple and helps avoid making problems for yourself, but being able to take out some of the white space and select different fonts or show basic formatting would be a good addition. But such is Airtable I am likely to find out with the right knowledge you can.
  • Not being able to connect "Bases" together. This can be addressed by building all tables you need in to one base and remembering you can always export the data out somewhere else if you need this level of integration.
  • If you are a larger or growing organisation, Airtables flexibility and ease at replacing spreadsheets needs to be managed (or you could replace your uncontrolled Excel addiction with an Airtable one).
Chris Chinn profile photo
  • Live chat system needs to evolve
  • The COS design system requires at least a rudimentary knowledge of HTML & CSS
Chris Knowles profile photo

Likelihood to Renew

Airtable9.1
Based on 1 answer
compared to other products it is just fabulous.
Andrej Vrsansky profile photo
HubSpot9.4
Based on 370 answers
Because I will never leave HubSpot, if they keep developing the system in the direction they are now
Sara Larsen profile photo

Usability

Airtable9.0
Based on 5 answers
Just so easy to learn/use. Very intuitive in its application logic.
Sherry Raeder profile photo
HubSpot9.5
Based on 96 answers
I jumped in with no training and found it incredibly intuitive and user-friendly. They have built-in tips, and tons of resources on the support site. When I have really weird or complex questions, their support staff is super friendly and always helpful.
Laura Ballam profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

Airtable7.3
Based on 1 answer
Sometimes, I have to wait a bit longer but I'm on a low priced option so I understand why. Generally, they're able to provide me solutions to my problems as long as I'm not in a rush.
Malcolm Colman-Shearer profile photo
HubSpot9.0
Based on 78 answers
They are always quick to reply, quick to solve an issue and always keep you updated, even when they haven't found the answer yet (which has never taken more than 48 hours)
Mary Beth Folger profile photo

In-Person Training

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

No score
No answers yet
No answers on this topic
HubSpot8.2
Based on 25 answers
I started the HubSpot Academy and I did the online classes to get inbound certified long before purchasing the platform. The format is pretty simple: watch videos, do some workshopping, and then take a test to become certified. The classes are very informative and generally do not take too long to complete. Also, part of your implementation fee includes an Inbound Marketing Consultant who helps set up your first campaigns.
Carah Counts profile photo

Implementation

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 47 answers
The training I received was well worth the time. I had used other systems previously (Pardot & Act-On) and didn't have a dedicated resource to get up and running. It makes a big difference to have access to someone when you have more complex questions to ask. I think I put the team up to a challenge often times, but 99% of the time they had a solution!
Mike Rizzo profile photo

Alternatives Considered

Vastly better-. Much easier to set up, edit and view across multiple platforms.
Juliet Sternberg profile photo
We've used Pardot, but the onboarding experience was lackluster. Our onboarding was farmed out to a consultant and not followed up on well despite our attempts to work with them. We also had to [do] most of the development even though it was supposed to be part of our onboarding with Pardot. Part of why we went with HubSpot was the onboarding process. We're a small company so we have fewer people that have to cover more ground. HubSpot does everything in house and held our hands the entire way until we got up to speed on how to use it.Overall a lot of features are similar to other marketing products out there, but HubSpot integrates them better than any other one. We needed Salesforce, HubSpot to work hand in hand. HubSpot did it the best.
Karen Rust profile photo

Scalability

No score
No answers yet
No answers on this topic
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • It's too soon to have conclusive evidence of ROI, but I suspect our improved ability to manage our partner and donor relationships will improve, thus leading to positive ROI in the future.
Dana Luco profile photo
  • Shortened selling cycle
  • Management tools related to sales team engagement and management
  • Analytics reporting and strategy development
  • Sales training support, with the use of reporting, prospecting and lead follow up
  • Improved customer service
Jan Beery profile photo

Pricing Details

Airtable

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Airtable Editions & Modules
Airtable
Additional Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details