What users are saying about

Airtable

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Top Rated
234 Ratings

HubSpot

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Top Rated
1359 Ratings

Airtable

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Top Rated
234 Ratings
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Score 9.1 out of 101

HubSpot

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Top Rated
1359 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Airtable

Airtable is best suited for any size company. Especially companies with many departments working on many projects. Airtable is also a great tool for regularly scheduled meetings to keep track of things discussed, documents used, and assignments. We use it to plan any event we hold for our company and our annual company retreat. It really keeps things organized and is very easy to access across any device. Outside of financial spreadsheets, this really replaces any spreadsheet software, including—and perhaps especially—cloud-based shared spreadsheets.
Tyler Collum profile photo

HubSpot

HubSpot is an excellent marketing automation platform for multiple business levels. From SMBs who need the support of a free CRM to emerging companies with a marketing team of 1, HubSpot's intuitive CX means a small learning curve and tons of resources to get your team up and running in no time. For those of us in enterprise-level companies, the added comfort of dedicated support far outweighs those the competition offers with creative solution solvers and a team that advises us of best practices to stay competitive.
Romy Ribitzky profile photo

Feature Rating Comparison

Project Management

Airtable
8.0
HubSpot
Task Management
Airtable
8.4
HubSpot
Resource Management
Airtable
8.9
HubSpot
Gantt Charts
Airtable
6.4
HubSpot
Scheduling
Airtable
8.0
HubSpot
Workflow Automation
Airtable
8.1
HubSpot
Team Collaboration
Airtable
9.1
HubSpot
Support for Agile Methodology
Airtable
8.0
HubSpot
Support for Waterfall Methodology
Airtable
7.6
HubSpot
Document Management
Airtable
8.1
HubSpot
Email integration
Airtable
6.6
HubSpot
Mobile Access
Airtable
8.1
HubSpot
Timesheet Tracking
Airtable
8.5
HubSpot
Change request and Case Management
Airtable
7.9
HubSpot
Budget and Expense Management
Airtable
8.5
HubSpot

Email & Online Marketing

Airtable
HubSpot
8.6
WYSIWYG email editor
Airtable
HubSpot
8.1
Dynamic content
Airtable
HubSpot
8.4
Ability to test dynamic content
Airtable
HubSpot
8.4
Landing pages
Airtable
HubSpot
8.8
A/B testing
Airtable
HubSpot
8.7
Mobile optimization
Airtable
HubSpot
8.7
Email deliverability
Airtable
HubSpot
8.5
List management
Airtable
HubSpot
8.7
Triggered drip sequences
Airtable
HubSpot
9.0

Lead Management

Airtable
HubSpot
8.5
Lead nurturing
Airtable
HubSpot
9.0
Lead scoring and grading
Airtable
HubSpot
8.4
Data quality management
Airtable
HubSpot
8.2
Automated sales alerts and tasks
Airtable
HubSpot
8.6

Campaign Management

Airtable
HubSpot
8.1
Calendaring
Airtable
HubSpot
7.8
Event/webinar marketing
Airtable
HubSpot
8.3

Social Media Marketing

Airtable
HubSpot
8.8
Social sharing and campaigns
Airtable
HubSpot
8.9
Social profile integration
Airtable
HubSpot
8.7

Reporting & Analytics

Airtable
HubSpot
8.0
Dashboards
Airtable
HubSpot
8.3
Standard reports
Airtable
HubSpot
7.9
Custom reports
Airtable
HubSpot
7.7

Platform & Infrastructure

Airtable
HubSpot
8.5
API
Airtable
HubSpot
8.5
Role-based workflow & approvals
Airtable
HubSpot
8.5
Customizability
Airtable
HubSpot
7.7
Integration with Salesforce.com
Airtable
HubSpot
8.7
Integration with Microsoft Dynamics CRM
Airtable
HubSpot
8.6
Integration with SugarCRM
Airtable
HubSpot
9.0

Pros

  • The website is very well laid out. It is uncluttered, easy to navigate, and is highly visual. There are a great range of field types and add-on blocks.
  • Setting up bases is very straightforward. If you get stuck the help section and videos are excellent. You can also access Airtable Universe to see examples of how the product is used by others.
  • I have submitted a number of queries by email and in each case the staff were very helpful and responded quickly. Given that I was using a free account at the time, I was very impressed.
  • Given that I have used the product with very young children successfully, I think that it is extremely well designed.
Shirley Hickey profile photo
  • One-stop platform for our marketing needs: email, social media, video, paid, and organic search.
  • Robust reporting capabilities with an ability to generate custom reporting through a paid upgrade.
  • Additional tools for the business development and sales team to align with marketing and streamline prospecting.
Romy Ribitzky profile photo

Cons

  • I'd really like to be able to link records or a view between bases within my workspace.
  • The form designer is not as featured as we're used to with Google Forms.
  • I'm using the Airtable Importer by Railsware to bring Airtable data into Google Sheets. Import from Google sheets would be a great feature.
Juan Matute profile photo
  • Include additional social media channels being monitored - eg. YouTube
Arun C Devan profile photo

Likelihood to Renew

Airtable9.1
Based on 1 answer
compared to other products it is just fabulous.
Andrej Vrsansky profile photo
HubSpot9.4
Based on 370 answers
Our calendar for this year is already loaded.
Carolyn Morse profile photo

Usability

Airtable9.0
Based on 5 answers
Just so easy to learn/use. Very intuitive in its application logic.
Sherry Raeder profile photo
HubSpot9.5
Based on 96 answers
HubSpot is so easy to use. It's very rare for me to put in a support ticket. I can design simple landing pages, email and campaign myself with quick turn-around time.
Sara Aldworth profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

Airtable7.3
Based on 1 answer
Sometimes, I have to wait a bit longer but I'm on a low priced option so I understand why. Generally, they're able to provide me solutions to my problems as long as I'm not in a rush.
Malcolm Colman-Shearer profile photo
HubSpot9.0
Based on 78 answers
They are always quick to reply, quick to solve an issue and always keep you updated, even when they haven't found the answer yet (which has never taken more than 48 hours)
Mary Beth Folger profile photo

In-Person Training

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

No score
No answers yet
No answers on this topic
HubSpot8.7
Based on 25 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith profile photo

Implementation

No score
No answers yet
No answers on this topic
HubSpot9.0
Based on 47 answers
If you are coming from a system such as WordPress, HubSpot can seem overly constraining. Realize that HubSpot is designed to put the power of a website into a non-programmer's hands. Your marketing people should be able to do pretty much everything, without resorting the technical staff.
Art Zemon profile photo

Alternatives Considered

I don't intend to replace Basecamp with Airtable, rather enhance my use of it, limit it to what it does best, which isn't ongoing tracking of data.Not wanting to build this in something like Access, which I've used previously, I did a search for services like Airtable that would help me build a relational database online and compared them. I selected Airtable as my first choice to test, and haven't gone further. It works well. So, I can't give comparison information here. I would say start here.
Peg Ivanyo profile photo
I had just started with the company and they were using Eloqua. We researched Hubspot and found that it was going to cost us less, be easier to use and give us a lot more functionality than what we were paying for Eloqua. Hubspot is perfect for our database size where Eloqua is set for larger companies.
Erin Harris profile photo

Scalability

No score
No answers yet
No answers on this topic
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • We are still in the early stages, but AirTable has allowed our small team of five to coordinate almost twice as many rentals of our gallery space for private events, thus providing out nonprofit with increased income that can be reinvested into improvements to our gallery and new programming.
Max Stevenson profile photo
  • Faster lead conversion. We have struggled with getting the right information to the right prospect and the right time. Inbound marketing with HubSpot has allowed us to collect information from potentials and deliver content and offers based the information in real-time.
  • In the past we've heard from our current customers that they "didn't know we did that". Now, as part of our email marketing program, we're making sure that our current customers are aware of all our services and we're able to measurable the engagement with that content to ensure our messages is getting across.
  • Efficient platform integration. Before HubSpot we had a website on one platform, web analytics on another platform, email marketing and social on two other platforms, no good way to create landing pages with offers, and limited integration with CRM. HubSpot has brought all of that together and is making marketing, sales and customer support more efficient and saving us money.
Jeffrey D'Entremont profile photo

Pricing Details

Airtable

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Airtable Editions & Modules
Airtable
Additional Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details