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Top Rated
285 Ratings
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Top Rated
129 Ratings

Airtable

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Top Rated
285 Ratings
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Score 8.8 out of 101

Khoros Marketing (Formerly Spredfast + Lithium)

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Top Rated
129 Ratings
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Score 7.4 out of 101

Likelihood to Recommend

Airtable

Airtable is a genius solution for the restrictions of spreadsheets when the data needs to be accessed across several layers and presented in a 2D report. Airtable does this naturally without the need to export and modify the data into a database. It is a solution for any team that can benefit from multi-dimensional access to various data.
Adam Farrell profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

Spredfast is a great tool for enterprise level social management. We've been able to gradually ramp up our number of users and accounts in phases, which has suited us, as a large, geographically widespread organisation.It works well with our other marketing technology platforms, and their integrations and APIs are straightforward.If the organization was much smaller I think the platform would still work as the costings are broadly based upon users and accounts so could well be a good SME solution too.
Joe Hill profile photo

Feature Rating Comparison

Project Management

Airtable
8.0
Khoros Marketing (Formerly Spredfast + Lithium)
Task Management
Airtable
8.4
Khoros Marketing (Formerly Spredfast + Lithium)
Resource Management
Airtable
8.6
Khoros Marketing (Formerly Spredfast + Lithium)
Gantt Charts
Airtable
7.1
Khoros Marketing (Formerly Spredfast + Lithium)
Scheduling
Airtable
8.0
Khoros Marketing (Formerly Spredfast + Lithium)
Workflow Automation
Airtable
7.3
Khoros Marketing (Formerly Spredfast + Lithium)
Team Collaboration
Airtable
9.1
Khoros Marketing (Formerly Spredfast + Lithium)
Support for Agile Methodology
Airtable
7.2
Khoros Marketing (Formerly Spredfast + Lithium)
Support for Waterfall Methodology
Airtable
7.2
Khoros Marketing (Formerly Spredfast + Lithium)
Document Management
Airtable
8.0
Khoros Marketing (Formerly Spredfast + Lithium)
Email integration
Airtable
7.6
Khoros Marketing (Formerly Spredfast + Lithium)
Mobile Access
Airtable
8.2
Khoros Marketing (Formerly Spredfast + Lithium)
Timesheet Tracking
Airtable
8.6
Khoros Marketing (Formerly Spredfast + Lithium)
Change request and Case Management
Airtable
8.2
Khoros Marketing (Formerly Spredfast + Lithium)
Budget and Expense Management
Airtable
8.7
Khoros Marketing (Formerly Spredfast + Lithium)

Listening/monitoring

Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
6.5
Boolean keyword searches
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
6.8
Filtering out noise/spam
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
6.2
Sentiment analysis
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
5.3
Broad channel coverage
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
7.8

Publishing

Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Content planning and scheduling
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
7.8
Audience targeting
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Content optimization
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
5.0
Workflow management
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
7.3

Engagement

Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Automated routing and prioritization
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
6.2
Customer interaction histories
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
6.7
Bulk actions
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
7.1

Marketing

Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
7.0
Lead generation
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
6.4
Content marketing
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
7.2
Paid media management
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Campaigns and promotions
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
7.1

Channel coverage/integration

Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
7.5
Twitter
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
8.2
Facebook
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
LinkedIn
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
6.5
Google+
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
8.0
Instagram
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
7.7
Pinterest
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
6.1
YouTube
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
8.1

Reporting/analytics

Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
7.3
Campaign success analytics
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Real-time tracking
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
7.6
Competitor analysis
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
7.1

Account management

Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
6.6
Role-based user permissions & privileges
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
7.1
Mobile access
Airtable
Khoros Marketing (Formerly Spredfast + Lithium)
6.2

Pros

Airtable

  • Airtable excels in its ability to display complex data in a simple way thanks to predefined layouts.
  • It is extremely easy to switch between the grid and list layouts when necessary. This would require setting up a new spreadsheet every time.
  • The whole app is easily scalable as our requirements change.
Adam Farrell profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

  • Customer service and account management is excellent. All the Spredfast people we deal with have been helpful, professional and genuinely care about our success using the products.
  • The interface is straightforward and well designed. The Product team at Spredfast also release improvements throughout the year, which are well documented and add genuine functionality - not just bells and whistles.
  • The help pages within the platform are well put together and serve as a good first port of call when we've had any issues.
  • Implementation was well managed and the training sessions delivered to our teams were very useful. These have found their way to our intranet, and new employees watch the recorded sessions to get up to speed.
Joe Hill profile photo

Cons

Airtable

  • entering a single record seems to have to be done across several screens. Perhaps just the way we did it, but would be easier if it were all done on one screen
  • can't figure out how to "hide" a record once one of the people we are visiting dies. We don't want to delete the record, just hide it from the primary view.
  • eventually, it would be great to be able to integrate into Gmail--eg to hit the email address and have that transfer to an email...but perhaps not possible without permission from google...
Juliet Sternberg profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

  • Some improvements to the analytics within Conversations would be helpful - I know there are plans to allow bespoke KPIs to be created and this would be a welcome addition.
  • Simpler user management within the Intelligence platform - this is not yet aligned with the Conversations platform.
Joe Hill profile photo

Likelihood to Renew

Airtable

Airtable 9.1
Based on 1 answer
compared to other products it is just fabulous.
Andrej Vrsansky profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 31 answers
At the company that uses Spredfast, I don't make the purchasing decisions, so our Spredfast contract will undoubtedly be renewed. However, I also manage another company's social media presence, and I do make the purchasing decisions there. When transitioning them away from Hootsuite, I didn't even consider Spredfast because I don't like their UI or calendar features. Instead, I purchased the tool SproutSocial, which has a much better UI, is more intuitive, and incorporates social CRM features. SproutSocial easily tracks mentions of your company name and brand keywords, then funnels them into one integrated inbox. Spredfast insists on separating things into "streams", and doesn't really allow you to funnel social mentions to customer service or sales teams
Christina Hadly profile photo

Usability

Airtable

Airtable 8.6
Based on 20 answers
It's very beautiful to use, which makes usability easy. However, there are some complicated features of the platform, which makes it hard to use. It took a while to learn all the features, some things weren't as intuitive to use. But overall, it's very good. As mentioned previously, it's a better version of Google Spreadsheets.
Brian Chung profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.2
Based on 24 answers
Spredfast is an intuitive and user-friendly tool. They did well on aesthetics too!
Angel Soria, MBA profile photo

Reliability and Availability

Airtable

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 10.0
Based on 11 answers
I don’t think we’ve experienced any unplanned downtime in the short time we’ve licensed the tool. In a few cases, we’ve encountered bugs but they were not critical and were resolved in a timely manner.
No photo available

Performance

Airtable

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 9.0
Based on 7 answers
Occasionally it was buggy, especially early in our relationship. But again - support is excellent.
No photo available

Support

Airtable

Airtable 7.0
Based on 21 answers
I haven't contacted customer support yet, so I wouldn't be able to give a fair response. We also use the free version of the app. They do have document files, which we have looked at to answer key questions. Because it looks like there are a lot of people that use airtable, we've been able to find a lot of resources online.
Brian Chung profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.8
Based on 26 answers
The support staff is always available and when there is more time or information needed they do not hesitate to advise and update you as soon as possible, whether it be via email and/ or a courtesy call. They are a proactive support staff as each encounter I have had, a member of the staff would advise of additional avenues for research and data reporting in regards to Intelligence.
Latasha Howard profile photo

In-Person Training

Airtable

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.9
Based on 7 answers
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
No photo available

Online Training

Airtable

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 7.9
Based on 7 answers
Free training webcasts are offered regularly.
No photo available

Implementation

Airtable

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.8
Based on 24 answers
Spredfast has a wonderful and very thorough trove of engaging learning modules for new users to complete. These allow our new users to learn all the tools they'll need in a very short period of time. In addition to this, the Spredfast team is always available for answers to additional questions. In fact, the team often holds regular calls to answer questions for all of our Spredfast users
Garrett Estrada profile photo

Alternatives Considered

Airtable

Vastly better-. Much easier to set up, edit and view across multiple platforms.
Juliet Sternberg profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

I was not involved in the selection process, but I know several other companies and products were evaluated. Spredfast was chosen because of the simplicity of use but yet technological sophistication of their product. When you find a product that works miracles but is simple to use, the best advice is to grab it ASAP. Spredfast also did a very thorough study of our brand and was able to propose a comprehensive, cross-channel social media marketing strategy. Their thoroughness impressed us, and made us realize that this was the company we needed to be working with.
Jeffery Hawkins profile photo

Scalability

Airtable

No score
No answers yet
No answers on this topic

Khoros Marketing (Formerly Spredfast + Lithium)

Khoros Marketing (Formerly Spredfast + Lithium) 8.4
Based on 18 answers
I give this a solid 10, because Spredfast has so many features and only continues to add to their platform.
Joey Buskirk profile photo

Return on Investment

Airtable

  • Too early to tell. I hope that it will allow for both a task-specific view that helps people keep on schedule with projects and higher-level views that help with tactical and strategic planning.
Andy Havens profile photo

Khoros Marketing (Formerly Spredfast + Lithium)

  • We've improved our customer service immensely using Spredfast. Getting questions and complaints to the right people is much easier because of the "Highlight" function.
  • Spredfast metrics have allowed us to pinpoint engaging content and copy, which we've used for re-engagemet and as an instructional for what works best with our audience.
  • The high-level calender gave us an aerial view of our daily output, which led us to the conclusion that we were over posting through our channels.
  • Spredfast metrics have allowed us to determine our monthly follower counts, which we've used as a benchmark for gauging improvement in social spaces.
Travis Burchart profile photo

Screenshots

Khoros Marketing (Formerly Spredfast + Lithium)

Pricing Details

Airtable

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Khoros Marketing (Formerly Spredfast + Lithium)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

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