Airtable vs. Nutshell CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Airtable
Score 8.5 out of 10
N/A
Airtable is a project management and collaboration platform designed to enable content pipelines, product management, events planning, user research, and more. It combines spreadsheet,database, calendar, and kanban functionality within one platform.
$10
per month
Nutshell
Score 7.2 out of 10
N/A
Nutshell offers a CRM with contact management, calendar sync, click-to-call, and collaboration features.
$20
per user, per month
Pricing
AirtableNutshell CRM
Editions & Modules
Plus
$10.00
per month (billed annually)
Pro
$20.00
per month (billed annually)
Enterprise
Contact Sales
Starter
$20
per user, per month
Pro
$35
per user, per month
Pro+
$70
per user, per month
Offerings
Pricing Offerings
AirtableNutshell
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
AirtableNutshell CRM
Project Management
Comparison of Project Management features of Product A and Product B
Airtable
8.0
221 Ratings
6% above category average
Nutshell CRM
-
Ratings
Task Management8.3185 Ratings00 Ratings
Resource Management9.0181 Ratings00 Ratings
Gantt Charts7.881 Ratings00 Ratings
Scheduling9.2154 Ratings00 Ratings
Workflow Automation8.4131 Ratings00 Ratings
Team Collaboration9.3204 Ratings00 Ratings
Support for Agile Methodology8.6100 Ratings00 Ratings
Support for Waterfall Methodology8.174 Ratings00 Ratings
Document Management8.9158 Ratings00 Ratings
Email integration6.8106 Ratings00 Ratings
Mobile Access3.5180 Ratings00 Ratings
Timesheet Tracking8.188 Ratings00 Ratings
Change request and Case Management8.196 Ratings00 Ratings
Budget and Expense Management8.3117 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Airtable
-
Ratings
Nutshell CRM
7.4
11 Ratings
4% below category average
Customer data management / contact management00 Ratings9.010 Ratings
Workflow management00 Ratings8.39 Ratings
Territory management00 Ratings6.06 Ratings
Opportunity management00 Ratings9.07 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.511 Ratings
Quote & order management00 Ratings6.76 Ratings
Interaction tracking00 Ratings9.59 Ratings
Channel / partner relationship management00 Ratings3.01 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Airtable
-
Ratings
Nutshell CRM
8.8
6 Ratings
16% above category average
Case management00 Ratings9.75 Ratings
Call center management00 Ratings8.04 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Airtable
-
Ratings
Nutshell CRM
8.3
10 Ratings
9% above category average
Lead management00 Ratings8.59 Ratings
Email marketing00 Ratings8.08 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Airtable
-
Ratings
Nutshell CRM
8.9
9 Ratings
16% above category average
Task management00 Ratings9.08 Ratings
Reporting00 Ratings8.87 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Airtable
-
Ratings
Nutshell CRM
8.1
11 Ratings
6% above category average
Forecasting00 Ratings8.08 Ratings
Pipeline visualization00 Ratings7.810 Ratings
Customizable reports00 Ratings8.610 Ratings
Customization
Comparison of Customization features of Product A and Product B
Airtable
-
Ratings
Nutshell CRM
8.2
8 Ratings
8% above category average
Custom fields00 Ratings7.78 Ratings
Custom objects00 Ratings9.05 Ratings
Scripting environment00 Ratings9.01 Ratings
API for custom integration00 Ratings7.04 Ratings
Security
Comparison of Security features of Product A and Product B
Airtable
-
Ratings
Nutshell CRM
7.5
2 Ratings
10% below category average
Single sign-on capability00 Ratings9.01 Ratings
Role-based user permissions00 Ratings6.01 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Airtable
-
Ratings
Nutshell CRM
7.8
7 Ratings
7% above category average
Social data00 Ratings7.67 Ratings
Social engagement00 Ratings8.01 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Airtable
-
Ratings
Nutshell CRM
8.0
1 Ratings
11% above category average
Marketing automation00 Ratings8.01 Ratings
Compensation management00 Ratings8.01 Ratings
Platform
Comparison of Platform features of Product A and Product B
Airtable
-
Ratings
Nutshell CRM
7.5
11 Ratings
0% below category average
Mobile access00 Ratings7.511 Ratings
Best Alternatives
AirtableNutshell CRM
Small Businesses
Stackby
Stackby
Score 9.8 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
SAP Ruum
SAP Ruum
Score 9.0 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Quickbase
Quickbase
Score 9.2 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AirtableNutshell CRM
Likelihood to Recommend
9.0
(225 ratings)
9.2
(11 ratings)
Likelihood to Renew
8.0
(3 ratings)
10.0
(1 ratings)
Usability
9.0
(22 ratings)
9.0
(1 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
8.2
(29 ratings)
9.5
(2 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.0
(2 ratings)
8.0
(1 ratings)
Configurability
9.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
AirtableNutshell CRM
Likelihood to Recommend
Airtable
Airtable is very well suited for a niche environment that finds other project tracking or collaborative tools to be limiting. The ability to build out a single pool of information to best suit each team member's visual or functional needs is amazing. While the setup time can be lengthy, depending on your particular needs, it is really worth it when it's finally ready.
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Nutshell, Inc.
This can be used for different industries, healthcare, IT, retail or any company with a customer service line, big or small. if i had to ask, i would say "Do you have any type of filing system that you use?" "anything where you are keeping track of personal/ business information." Do you need access to information on a day to day basis? If they do , then this can be used , especially if you need to keep track of the numbers; we like how we can see if are things going up or down.
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Pros
Airtable
  • I can create tables, create and customize fields
  • Airtable has capabilities commonly found in spreadsheet applications, but also has some of the features found in databases.
  • The ability to filter fields. I set up a filter on the status field, so when a project is marked, complete, on hold, or canceled, that record is hidden from my current projects table view. If it is marked complete, the record is moved to the completed projects table view. In this way I can easily access a record of past projects
  • Being able to duplicate tables and create alternate views
  • Collapse and expand records. When I collapse the rows, I can easily scan current projects, next steps, project status, and due dates. When I expand the row, or field, I can see more detailed information about that field or record very easily. I can also expand or open the entire record. This is is helpful, when I am entering a lot of information to multiple fields in that record.
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Nutshell, Inc.
  • Customization - we are able to make Nutshell make the most sense for our company and processes
  • Scheduling - the ability to set tasks allows us to never forget a follow-up call or email
  • Tags - allow us to prioritize leads and segment our customers and potential customers
  • Communication - the ability to tag colleagues in notes for callbacks or updates to accounts is very helpful to keep everyone on the same page
  • Email History - being able to blind copy all our email communication to Nutshell, allows us to have email threads and notes all in one place
Read full review
Cons
Airtable
  • While working on the Airtable I have noticed that it is not open to uploading of the files for large sizes, most of the time files are not uploaded or links may get broken.
  • In addition, they do not talk much about the time tracking tool and how we can calculate our hours, I still do it with just estimation and by the calendar.
Read full review
Nutshell, Inc.
  • SWOT analysis --- currently we put this in as custom fields but they don't link up at all and are hard to read/navigate. We also use the custom fields for other information we want to capture. It would be nice to build those in so they can show the info as bullet points or something --- currently paragraph form and hard to find things at a glance.
  • Funnel could use some work. Only shows how many leads are currently in that part of the pipeline which doesn't give us a good historical comparison.
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Likelihood to Renew
Airtable
We will 10/10 renew the use of Airtable because it has brought great value to our team. Not only is Airtable affordable, but it's also user-friendly and helps our team be efficient. We no longer need to rely on Excel spreadsheets being passed from person to person via email. Furthermore, we aren't dealing with corrupt Excel spreadsheets and the need to salvage data when a file is accidentally altered.
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Nutshell, Inc.
This is perfect for a small business / Home based business with SaaS. Nutshell constantly adds new features and the price is much better than more robust software like Salesforce.
Read full review
Usability
Airtable
Airtable has fantastic usability. I personally am fair when it comes to most technologies off the bat. I can understand a lot after being taught but most take me a little when I am teaching myself. Airtable was EXTREMELY easy to use off the bat. It was easy to understand or quickly figure out answers to my questions if i ever felt confused. Someone who has little technological experience could figure out Airtable quite easily.
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Nutshell, Inc.
Very easy to use, great for small office
Read full review
Reliability and Availability
Airtable
I have rarely experience downtime, compared to other tools, and given how much time we spend on the tool. Even if there were to be, their updates on it are very timely, and our support team are able to provide any questions regarding
Read full review
Nutshell, Inc.
No answers on this topic
Performance
Airtable
I never had any issues with load time, even with the integrations that we use today (google sheets) However, I'm curious if adding additional layers of integrations would slow down performance. We do carry quite a bit of data in Airtable, but, again, no impact on overall performance
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Nutshell, Inc.
No answers on this topic
Support Rating
Airtable
I haven't contacted customer support yet, so I wouldn't be able to give a fair response. We also use the free version of the app. They do have document files, which we have looked at to answer key questions. Because it looks like there are a lot of people that use airtable, we've been able to find a lot of resources online.
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Nutshell, Inc.
Nutshell's support team has always been great and they tend to go above and beyond. They are polite, friendly, personable and great listeners. They are also great about sending follow up emails too.
Read full review
In-Person Training
Airtable
This training was done in-house, but the Airtable team provided resources and how to guides to ensure that we covered all components of the system
Read full review
Nutshell, Inc.
No answers on this topic
Online Training
Airtable
Recorded trainings were provided by the Airtable team. Great as an evergreen resources to new team members and for anyone that wants to refresh their Airtable knowledge
Read full review
Nutshell, Inc.
No answers on this topic
Implementation Rating
Airtable
Training all users was an important part of the implementation, which did take considerable time and effort. At first glance without training, the content calendar can be overwhelming because of the amount of data. The features within Airtable seem to be endless but our team was able to identify the most important to be successful.
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Nutshell, Inc.
Implementation is difficult everytime but this was relatively simple due to the small amount of data we moved
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Alternatives Considered
Airtable
Airtable exceeds all competitors I’ve seen. The feature set is full and only growing. The UI is intuitive for non-tech employees. Any competitors that match Airtable are really operating in a different space. Airtable is the industry leader in this category. Period.
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Nutshell, Inc.
Well, my team had trials for these others and they all prefer Nutshell for different reasons. I prefer it as I need a user-friendly software to help me out as I am not a big tech guy. I have heard others in the office say things like they like the way activities are scheduled better, or the way nothing ever gets accidentally erased if they hard crash or power goes out.
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Scalability
Airtable
There are TONS of opportunity to scale, but I think it's a matter if you have the time and resources to do so because the initial setup can be fairly time consuming and prioritized dedication
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Nutshell, Inc.
No answers on this topic
Return on Investment
Airtable
  • The performance of the platform has been key to generate revenue and compensate for the investment we made at the beginning.
  • Since the results were good, we proceeded to continue using the software, and in this way we obtained a large amount of profits, increasing our ROI to 5.
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Nutshell, Inc.
  • Nutshell's mobility has provided significant ROI for me since we've started using the CRM. I've been able to provide immediate feedback to clients, schedule meetings from the field with confidence, and much more.
  • Nutshell's tagging features have helped us craft custom mailing/email lists. We struggled to do this in the past.
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ScreenShots

Airtable Screenshots

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