Airtable vs Oracle CX Marketing (formerly Oracle Marketing Cloud)

• Airtable has the best customization features out there. They allow you to customize you spreadsheets or tables in a variety of formats. They allow you to customize a variety of field types, field sizes and various colors.
• Airtable has a great collaboration feature that makes it easy to share and grant access to tables and a variety of information.
• Airtable has great compatibilities that allows you to directly upload spreadsheets from excel into a customizable table.
• Airtable is easy to teach and understand quickly, and does not take time for someone who is not technically advanced to understand

Read full review

• Drag and Drop Campaign and Program building - Makes it visually easy to follow but allows you to do complex logic and workflows if needed.
• Continuous expansion of interoperability with other apps, including ones you can build or are pre-built. You can control the scalability and enhanced functionality within Marketing without having to go to IT or a programmer to get it. This allowed us to implement SMS messaging.
• Design Capabilities are progressive and responsive. This makes it easier for us to design on the fly or make changes without having to have a designer code every time.
• Outlook Plug-in - So glad they brought this back. It's an amazing tool to help control branding standards throughout the organization and rouge emails sent externally outside of Eloqua. You can have salespeople, agents, etc. that send out personal emails but you want to be able to ensure consistency in messaging and design and be able to track those external activities.

Read full review

• Pricing model: we don't like how we have to pay per user.
• Calendar view: we wish the calendar view was better, or if there were different types of calendar views. Right now there is just one.
• Complicated: some parts of the app are a little complicated.

Read full review

• User Interface - The UI is a bit outdated and clunky, but gets the job done with some getting used to.
• Training - There isn't much out there for training, unless you are willing to pay Oracle or a 3rd party.
• Support - There is no dedicated support and you have to use their portal. It sometimes take awhile to get things looked at or fixed, but they eventually get to it.

Read full review

• The ROI is simple: Airtable has created a more efficient workplace. We have fewer meetings, certainly. But any meetings we do have are much more efficient and impactful. Everyone walks in having used Airtable to prepare for the meeting (uploading needed docs, etc.), and the meeting is held using Airtable as the agenda. Airtable is updated and continues to be used after the meeting, so everyone stays on the same page.
• Airtable also makes planning events much more streamlined. Contracts, rental agreements, rosters, etc. are uploaded. Dates are set with reminders. People know what they are responsible for planning the event and for what role they will play during the event.

Read full review

• We are able to use it to help our clients scale through testing
• We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
• Launch a new brand out of Eloqua and measure awareness

Read full review