What users are saying about
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357 Ratings
679 Ratings

Airtable

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357 Ratings
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Score 8.6 out of 100
679 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Airtable

Airtable is an incredibly powerful tool for basic spreadsheet tasks used in your departments, especially if those spreadsheets are being shared and used by multiple departments. It's a better designed spreadsheet, [compared to] what Excel and Google Sheets offers. [It] has multiple view options so that each team can see the data in the way that makes the most sense for their team.
Adam Montgomery | TrustRadius Reviewer

Pardot

I found Pardot really powerful and versatile. We didn't use the Drip Automation feature as much as I would have liked, but that's just because we didn't have many use cases to justify it. We were able to build out a complex custom CSS for our email templates and appreciated the rendering capabilities that allowed us to preview how our CSS would display across all the most popular browsers and mobile platforms.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Project Management

Airtable
8.0
Pardot
Task Management
Airtable
8.3
Pardot
Resource Management
Airtable
8.0
Pardot
Gantt Charts
Airtable
7.5
Pardot
Scheduling
Airtable
7.9
Pardot
Workflow Automation
Airtable
8.0
Pardot
Team Collaboration
Airtable
8.9
Pardot
Support for Agile Methodology
Airtable
7.9
Pardot
Support for Waterfall Methodology
Airtable
7.7
Pardot
Document Management
Airtable
7.9
Pardot
Email integration
Airtable
8.0
Pardot
Mobile Access
Airtable
8.0
Pardot
Timesheet Tracking
Airtable
7.8
Pardot
Change request and Case Management
Airtable
8.0
Pardot
Budget and Expense Management
Airtable
8.5
Pardot

Email & Online Marketing

Airtable
Pardot
7.7
WYSIWYG email editor
Airtable
Pardot
6.4
Dynamic content
Airtable
Pardot
7.4
Ability to test dynamic content
Airtable
Pardot
7.7
Landing pages
Airtable
Pardot
6.9
A/B testing
Airtable
Pardot
8.5
Mobile optimization
Airtable
Pardot
8.0
Email deliverability reporting
Airtable
Pardot
8.3
List management
Airtable
Pardot
8.2
Triggered drip sequences
Airtable
Pardot
8.0

Lead Management

Airtable
Pardot
8.0
Lead nurturing
Airtable
Pardot
8.1
Lead scoring and grading
Airtable
Pardot
8.5
Data quality management
Airtable
Pardot
7.5
Automated sales alerts and tasks
Airtable
Pardot
8.0

Campaign Management

Airtable
Pardot
7.6
Calendaring
Airtable
Pardot
7.4
Event/webinar marketing
Airtable
Pardot
7.9

Social Media Marketing

Airtable
Pardot
7.0
Social sharing and campaigns
Airtable
Pardot
6.6
Social profile integration
Airtable
Pardot
7.5

Reporting & Analytics

Airtable
Pardot
6.9
Dashboards
Airtable
Pardot
7.4
Standard reports
Airtable
Pardot
6.7
Custom reports
Airtable
Pardot
6.6

Platform & Infrastructure

Airtable
Pardot
7.5
API
Airtable
Pardot
8.1
Role-based workflow & approvals
Airtable
Pardot
7.2
Customizability
Airtable
Pardot
7.4
Integration with Salesforce.com
Airtable
Pardot
8.7
Integration with Microsoft Dynamics CRM
Airtable
Pardot
8.3
Integration with SugarCRM
Airtable
Pardot
5.4

Pros

Airtable

  • Airtable has the best customization features out there. They allow you to customize you spreadsheets or tables in a variety of formats. They allow you to customize a variety of field types, field sizes and various colors.
  • Airtable has a great collaboration feature that makes it easy to share and grant access to tables and a variety of information.
  • Airtable has great compatibilities that allows you to directly upload spreadsheets from excel into a customizable table.
  • Airtable is easy to teach and understand quickly, and does not take time for someone who is not technically advanced to understand
Anonymous | TrustRadius Reviewer

Pardot

  • Pardot syncs with our database, Salesforce and works seamlessly in updating records with individuals. Having this sync allows everyone in the organization to know where the last communication was and where they stand.
  • Pardot's A/B testing is the easiest A/B testing to use and communicate differently with individuals based on reporting. You are able to test this A/B before sending out an email unlike other platforms. The A/B testing is time saving and effective when trying to communicate with our audience.
  • Pardot's engagement studio is very easy to not only set-up but to follow. They set up their engagement platform in a way that you can see it overall and follow it like a flow chart, allowing the creator to truly understand where the emails/individuals are doing. The reporting of the engagement studios is detailed and very accessible.
Danielle Armour | TrustRadius Reviewer

Cons

Airtable

  • Pricing model: we don't like how we have to pay per user.
  • Calendar view: we wish the calendar view was better, or if there were different types of calendar views. Right now there is just one.
  • Complicated: some parts of the app are a little complicated.
Brian Chung | TrustRadius Reviewer

Pardot

  • We found it didn't integrate as well with Salesforce as we wanted it to and was not great.
  • Building your email templates was not user-friendly or easy to customize. Content builder in Marketing Cloud is much better and user-friendly.
  • Great for top of the funnel and to only do lead nurturing- I wouldn't recommend it for marketing/communications to existing customers.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Airtable

Airtable 10.0
Based on 2 answers
We will 10/10 renew the use of Airtable because it has brought great value to our team. Not only is Airtable affordable, but it's also user-friendly and helps our team be efficient. We no longer need to rely on Excel spreadsheets being passed from person to person via email. Furthermore, we aren't dealing with corrupt Excel spreadsheets and the need to salvage data when a file is accidentally altered.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 2.2
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Usability

Airtable

Airtable 8.7
Based on 21 answers
It's such a friendly program to use, and there's just so many resources available to people trying to learn it or build new things. Their support is great, and they make it easy to find answers to your questions. It's easy to use but difficult to master, that might be a better way to put it.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Reliability and Availability

Airtable

No score
No answers yet
No answers on this topic

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Performance

Airtable

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.3
Based on 5 answers
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Anonymous | TrustRadius Reviewer

Support Rating

Airtable

Airtable 8.0
Based on 58 answers
We find support easy to find, responsive and knowledgeable. In addition to a large selection of well-done help articles and webinars, there is a forum with quick support coming from Airtable staff and other users. We haven't had any issues in getting the information and support that we've needed.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 6.4
Based on 15 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
Anonymous | TrustRadius Reviewer

In-Person Training

Airtable

No score
No answers yet
No answers on this topic

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Online Training

Airtable

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Implementation Rating

Airtable

Airtable 9.0
Based on 2 answers
Training all users was an important part of the implementation, which did take considerable time and effort. At first glance without training, the content calendar can be overwhelming because of the amount of data. The features within Airtable seem to be endless but our team was able to identify the most important to be successful.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Alternatives Considered

Airtable

Airtable combines the simplicity of a spreadsheet with the possibilities that come with a database, all within one tool. We have chosen it after a short evaluation. It is incredibly easy to use after a short training, making it a great tool compared to the typical spreadsheet-based apps.
Adam Farrell | TrustRadius Reviewer

Pardot

The decision for our organization to switch to Pardot was a global decision and was not very popular. Countries in our company who were using Marketo were very happy and we seem to have limited ourselves by going with Pardot. Overall, Pardot works fine, but Marketo has much more capability and does everything better than Pardot.
Anonymous | TrustRadius Reviewer

Return on Investment

Airtable

  • The ROI is simple: Airtable has created a more efficient workplace. We have fewer meetings, certainly. But any meetings we do have are much more efficient and impactful. Everyone walks in having used Airtable to prepare for the meeting (uploading needed docs, etc.), and the meeting is held using Airtable as the agenda. Airtable is updated and continues to be used after the meeting, so everyone stays on the same page.
  • Airtable also makes planning events much more streamlined. Contracts, rental agreements, rosters, etc. are uploaded. Dates are set with reminders. People know what they are responsible for planning the event and for what role they will play during the event.
Tyler Collum | TrustRadius Reviewer

Pardot

  • Engagement formula has allowed us to see to what extent our audience is engaging with us. What are they doing, how often are they doing it, etc. This helps us paint a picture of our network.
  • The segmentation for emailing has been very helpful for our organization. This allows for more targeted email campaigns to certain groups we know would be interested/benefited rather than loosing folks due to emails that they maybe don't care about (or we've sent too many!)
  • The connection to SalesForce really is a game changer. Now our CRM database and our marketing tool are connected for seamlessly integration.
Jillian Papa | TrustRadius Reviewer

Screenshots

Pricing Details

Airtable

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Airtable Editions & Modules

Edition
Plus$10.001
Pro$20.001
EnterpriseContact Sales
  1. per month (billed annually)
Additional Pricing Details

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Growth$1,2501
Plus$2,5001
Advanced$4,0001
Premium$15,0001
  1. /month/up to 10,000 contacts billed annually
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Rating Summary

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