Likelihood to Recommend
Alexa is well suited for marketers, SEO practitioners,bBusiness growth development. Toolbars, On Page SEO management, keyword and tag management are some of the best features which could help you grow business. Alexa ranking sometimes gives irrelevant tags and keywords. There are chances where you find a keyword suggestion on Alexa and the same keyword would bring no profit on other websites.
- It sources website analytics for most websites we're interested in tracking.
- Each website's dashboard is easy to understand and pull numbers from.
- We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.
Director in MarketingPublic Relations and Communications Company, 11-50 employees
- Although it is easy to build an Alexa skill, in the end there is still some Java script coding involved. More instruction on that could help users finish building a skill. I had to spend a day looking up what things are for the final step. It was a bit time consuming
If you want to focus only on your own web analytics, then Google Analytics is the way to go as no product will give you more accurate data. However, what Google Analytics cannot do is the competitive analysis functionality, which is where a product like Alexa comes in. It's about on par with SimilarWeb in many ways, they just go about the analytics in slightly different ways. Really, it comes down to personal preference as to which you prefer. Thankfully both offer free trials so you can test out the platforms before fully committing. SimilarWeb may be a bit better in terms of mobile web data.
Return on Investment
Premium Consulting/Integration Services—
Entry-level set up fee?