What users are saying about
53 Ratings
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Top Rated
3289 Ratings
53 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Google Analytics

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Top Rated
3289 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Attribute Ratings

  • Alexa is rated higher in 1 area: Support Rating
  • Google Analytics is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

Likelihood to Recommend

8.7

Alexa

87%
10 Ratings
8.9

Google Analytics

89%
184 Ratings

Likelihood to Renew

9.0

Alexa

90%
1 Rating
10.0

Google Analytics

100%
50 Ratings

Usability

Alexa

N/A
0 Ratings
8.0

Google Analytics

80%
6 Ratings

Availability

Alexa

N/A
0 Ratings
10.0

Google Analytics

100%
5 Ratings

Performance

Alexa

N/A
0 Ratings
8.0

Google Analytics

80%
1 Rating

Support Rating

9.0

Alexa

90%
3 Ratings
6.9

Google Analytics

69%
82 Ratings

Online Training

Alexa

N/A
0 Ratings
10.0

Google Analytics

100%
2 Ratings

Implementation Rating

Alexa

N/A
0 Ratings
9.0

Google Analytics

90%
13 Ratings

Product Scalability

Alexa

N/A
0 Ratings
9.0

Google Analytics

90%
1 Rating

Likelihood to Recommend

Alexa

Virtual assistants at work are still new features and have a lot to improve. 
The more features we have, the more we want new features.
In small environments we have "noise" between virtual assistants, making use inappropriate.
But in more distributed environments it is very good.
We still have a lot to learn (both, us and our Alexas).
Anonymous | TrustRadius Reviewer

Google Analytics

A Marketing analyst or paid media analyst is the right person to use Google Analytics. An analyst needs to be technical enough to write the right expressions to fetch correct data. Suppose they are Google Analytics certified, then great. Consumers of this data will be digital marketing managers. The main use case of Google Analytics, as I see it, is web analytics. They can't be used to do campaign analytics or attribution. Though Google Analytics offers these features, I don't find them easy to set up.
Anonymous | TrustRadius Reviewer

Pros

Alexa

  • Site ranking to how well out website is going.
  • SEO audit tools to improve our SEO and Metadata.
  • Site comparisons to stay ahead of our competitors.
BENAOUN Mahdi | TrustRadius Reviewer

Google Analytics

  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
Anonymous | TrustRadius Reviewer

Cons

Alexa

  • Alexa has some trouble hearing your voice sometimes, so that can be a bit frustrating!
  • Alexa is connected to the cloud (and is supposed to know pretty much everything Google does) yet she still has trouble answering simple questions sometimes.
Katie Bindert | TrustRadius Reviewer

Google Analytics

  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
Anonymous | TrustRadius Reviewer

Pricing Details

Alexa

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Alexa Editions & Modules

Additional Pricing Details

Google Analytics

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0 per month

Google Analytics Editions & Modules

Edition
Google AnalyticsFree
Google Analytics 360$150,0002
  1. none
  2. per year
Additional Pricing Details

Likelihood to Renew

Alexa

Alexa 9.0
Based on 1 answer
No answer on this topic is available.

Google Analytics

Google Analytics 10.0
Based on 50 answers
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
John Laudisio | TrustRadius Reviewer

Usability

Alexa

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 8.0
Based on 6 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos | TrustRadius Reviewer

Reliability and Availability

Alexa

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 10.0
Based on 5 answers
There are rarely any outages or application errors. If there are errors, the vast majority of the time it is user error and not the fault of Google.
John Laudisio | TrustRadius Reviewer

Performance

Alexa

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 8.0
Based on 1 answer
When creating segments, sometimes Google Analytics will take a bit or more than likely slow down older computers a bit. That said, in general google analytics is extremely reliable and is there when you need it.
John Laudisio | TrustRadius Reviewer

Support Rating

Alexa

Alexa 9.0
Based on 3 answers
It is well structured for Internet analytics and traffic data.
KAJAL AGARWAL | TrustRadius Reviewer

Google Analytics

Google Analytics 6.9
Based on 82 answers
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
Sarah Hoffman | TrustRadius Reviewer

Online Training

Alexa

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon | TrustRadius Reviewer

Implementation Rating

Alexa

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 9.0
Based on 13 answers
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Joshua Van Horsen | TrustRadius Reviewer

Alternatives Considered

Alexa

We used to use Compete until it changed what it does entirely. Alexa was the best option after we did research. It is more granular in the numbers it provides too, which is good for what we do.
Anonymous | TrustRadius Reviewer

Google Analytics

Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google Analytics 360), Google Analytics (standard) should be a no-brainer for every company out there. I’d advise still maintaining the account, even if you operate in the Adobe Suite and use Adobe Analytics, for the synergistic benefits of Google indexing/SEO.
Thomas (TC) Riley | TrustRadius Reviewer

Scalability

Alexa

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 9.0
Based on 1 answer
Google Analytics runs 24 hours a day and rarely do we see any issues with going down or missing particular data
John Laudisio | TrustRadius Reviewer

Return on Investment

Alexa

  • I am ready to write a full blown Alexa skill application to make money
  • I got exposed to the Web development environment of Amazon web service by learning Alexa
Ann Le | TrustRadius Reviewer

Google Analytics

  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.
Heide Rembold | TrustRadius Reviewer

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