What users are saying about
25 Ratings
Top Rated
2193 Ratings
25 Ratings
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Score 8.3 out of 101
Top Rated
2193 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101

Likelihood to Recommend

Alexa

Alexa is well suited for Marketers, SEO practitioners, Business growth development. Toolbars, On Page SEO management, Keyword and tags management are some of the best features which could help you grow business. Alexa ranking sometimes gives irrelevant tags and keywords. There are chances where you find a keyword suggestion on Alexa and the same keyword would bring no profit on other websites.
Shivani Sharma profile photo

Google Analytics

I always recommend Google Analytics. I've never had a site I've worked on that didn't use Google Analytics.
Seth Tucker profile photo

Pros

Alexa

  • Website Ranking.
  • SEO tools with Tags manager and suggester.
  • Site Comparisons.
  • Finding websites within the genre.
Shivani Sharma profile photo

Google Analytics

  • It's great for detail oriented reports on web traffic and related info.
  • The maps indicating where users are coming from are particularly useful.
  • Very easy to create custom reports.
  • Easy integration with just about any type of website.
  • Ability to distinguish between mobile and desktop users.
Eric Karkovack profile photo

Cons

Alexa

  • Hidden costs may end up losing lot of money, Pricing model is not good
  • API calls fail sometimes
  • Website suggestions are irrelevant sometimes
Shivani Sharma profile photo

Google Analytics

  • It's so robust it's scary - I know there are tons more features we could be using to our advantage within the program, but they're too complicated or detailed to access easily.
  • Permissions are a little wonky. It's hard to authorize multiple users on our team to access the necessary levels within the program, and it's not clear what permissions different users need to make specific changes - until you get an error message saying you're not authorized.
Lena Prickett profile photo

Likelihood to Renew

Alexa

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 7.0
Based on 47 answers
The new features from the Universal Analytics update in late 2013 make the tool that much more useful. There are still unexplored features to consider and all of it amounts to more power and ability to gain insight into your site, what the traffic there is doing, where is came from and where it is leaving to. All stuff eMarketing and web managers will want.
Rob Dautel profile photo

Usability

Alexa

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 7.1
Based on 5 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Victor Campos profile photo

Support

Alexa

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 4.0
Based on 5 answers
We typically have to go to a third party for support
Reita Silvis profile photo

Online Training

Alexa

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
Roy Morejon profile photo

Implementation

Alexa

No score
No answers yet
No answers on this topic

Google Analytics

Google Analytics 5.0
Based on 6 answers
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Joshua Van Horsen profile photo

Alternatives Considered

Alexa

We used to use Compete until it changed what it does entirely. Alexa was the best option after we did research. It is more granular in the numbers it provides too, which is good for what we do.
No photo available

Google Analytics

Google Analytics provides a more comprehensive set of data when it comes to website analytics and it is free. While Alexa will cost you an amount to view the full data it provides, it still simply does not provide the necessary data you need to analyze and customize your website content as well as digital advertisement.
Tony Phan profile photo

Return on Investment

Alexa

  • Easy Website suggestions.
  • Website tracking and comparing.
  • Get complete SEO dashboard manager.
Shivani Sharma profile photo

Google Analytics

  • Measuring digital marketing channel performance and from there, optimizing the ads to improve performance.
  • Provide more insight from the target audience.
  • Measuring the effectiveness of the website content.
Tony Phan profile photo

Pricing Details

Alexa

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Analytics

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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