What users are saying about

Alexa

20 Ratings

Google Analytics Premium

Top Rated
281 Ratings

Alexa

20 Ratings
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Score 8.2 out of 101

Google Analytics Premium

Top Rated
281 Ratings
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Score 8.4 out of 101

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Likelihood to Recommend

Alexa

Alexa is perfect for PR agencies tracking analytics for their client reporting -- especially if media relations is a core competency for them. We use Alexa almost exclusively for our media relations efforts and showing the reach of our media coverage, the potential of a media opportunity, and more to our clients.
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Google Analytics Premium

It's important to understand the services and support available, in addition to capabilities of the Premium platform itself. Come to the table with a strong need, issue, or problem, and understand how Google (or its reseller) believes Premium is the solution.
Eric Buhman profile photo

Pros

  • It is easy to navigate through Amazon Developer
  • Even for a non coder, it is very thorough and easy to go through setting up steps
  • Testing for Alexa is also awesome since you can use simulated websites for it instead of buying the actual device
Ann Le profile photo
  • Implementation - Enterprise technologies, by default, carry with them the stigma of being complicated and hard to implement. With Google Analytics Premium, code implementation and platform configurations are simplified, supported by a wealth of documentation and support communities, and compared to other enterprise analytics tools take only a fraction of the time. With the continued enhancements of Google Tag Manager, implementation ease will continue to be a strength of Premium.
  • Usability - The friendliness and accessibility of Google Analytics Premium really affects it's adoption across an organization. Users understand and easily learn the tool, empowering even the basic user to understand and find value in its capabilities.
  • Connects it's Ecosystem - For better or worse, it's a Google world and we are all just doing business in it. Between AdWords and Display, Google will often touch the greater percentage of a company's digital marketing initiatives. No other enterprise analytics platform can provide the native abilities to pull core digital marketing data together like Google Analytics Premium.
Eric Buhman profile photo

Cons

  • Although it is easy to build an Alexa skill, in the end there is still some Java script coding involved. More instruction on that could help users finish building a skill. I had to spend a day looking up what things are for the final step. It was a bit time consuming
Ann Le profile photo
  • In-Page Analytics - This feature has given our team a headache or two, and breadth of troubleshooting threads in the support community speaks to this as well. For lack of a better way to explain, its buggy.
  • Content Experiments - This feature certainly has value and it's place in the world of free analytics tools, but it is simple and limited. There is tremendous potential to have all this marketing data drive a multi-faceted and variate testing /optimization scenario. But our business will likely leverage a complementary tool for anything requiring this level of complexity.
Eric Buhman profile photo

Likelihood to Renew

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Google Analytics Premium8.3
Based on 10 answers
While Google Analytics met our basic business needs, it isn't customizable enough, especially compared to some of the other big analytics programs like Omniture/SiteCatalyst. It's much easier to look at the data we actually need in other analytics programs -- as Premium customers, we felt we should not have been limited to only certain metrics under certain conditions, etc. We also were not happy with the support we got from the GA team, and felt that we were essentially on our own when it came to finding solutions to our particular business needs.That said, Google is making some good changes to GA Premium, so it looks like some of these problems will improve in the future. New features like the BigQuery integration and Universal Analytics are supposed to make customization easier, and allow users to look at more granular data. Google does seem to understand how users would like to look at data (as evidence by the move toward an acquisition/behavior/conversion buckets model), even if the GA program isn't quite there yet.
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Usability

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Google Analytics Premium8.2
Based on 4 answers
Google has a great strategy in that it gets people to adopt its products at a mass scale. It gets people in by giving them the product for free. It keeps them around by having a solid product that is easy to use. This applies to Google Analytics Premium, which takes advantage of the developments of the free version. In fact, sometimes the simplicity of its usability is held against GA, in that the advanced power users want to avoid interfaces and wizards and just get right to raw querying and modeling of data themselves. But overall, I believe that the usability of this product will be what helps GA Premium take the throne in terms of enterprise analytics solutions - it will be most likely to be adopted by the full enterprise.
Eric Buhman profile photo

Support

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Google Analytics Premium8.0
Based on 4 answers
Things are good but there is room for improvement by providing faster response
Pramod Khanchandani profile photo

Online Training

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No answers yet
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Google Analytics Premium7.0
Based on 1 answer
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
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Implementation

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Google Analytics Premium9.1
Based on 2 answers
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
Eric Buhman profile photo

Alternatives Considered

Alexa is the first type in its product category that I have used.
Ann Le profile photo
We have to trust a company who store all our user's data.
No photo available

Return on Investment

  • I am ready to write a full blown Alexa skill application to make money
  • I got exposed to the Web development environment of Amazon web service by learning Alexa
Ann Le profile photo
  • Lack of understanding about true customer direction
  • Dashboards that were easy to create and thus, it made it easier to lift the curtain off of the data
  • E-commerce was easy to setup and gain an understanding of how each marketing channel was performing
No photo available

Pricing Details

Alexa

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Alexa Editions & Modules
Alexa
Additional Pricing Details

Google Analytics Premium

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Google Analytics Premium Editions & Modules
Google Analytics Premium
Edition
Google Analytics Premium
$150,000 1
Google Analytics
Free
1. Up to 1 Billion hits/month
Additional Pricing Details