Alexa Internet (discontinued) vs. HiConversion

I recommend Alexa for small businesses where you don't need much customization. Otherwise, I think big companies should implement their own tools.

Incentivized

HiConversion is a great tool for checking your A/B landing pages and sales pages. With the click of a button, you can check your sales forecast page to see any text, images, pages, etc. which converts better. This is a great way to explore different ways of selling and see which one brings you the most sales. The interface is simple and easy to use.

Incentivized

• It sources website analytics for most websites we're interested in tracking.
• Each website's dashboard is easy to understand and pull numbers from.
• We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.

Incentivized

• Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
• Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
• Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.

Incentivized

• Hidden costs may end up losing lot of money, Pricing model is not good
• API calls fail sometimes
• Website suggestions are irrelevant sometimes

Incentivized

• Nothing but Increase marketing to better explain the technology.

Incentivized

It is well structured for Internet analytics and traffic data.

Incentivized

If you want to focus only on your own web analytics, then Google Analytics is the way to go as no product will give you more accurate data. However, what Google Analytics cannot do is the competitive analysis functionality, which is where a product like Alexa comes in. It's about on par with SimilarWeb in many ways, they just go about the analytics in slightly different ways. Really, it comes down to personal preference as to which you prefer. Thankfully both offer free trials so you can test out the platforms before fully committing. SimilarWeb may be a bit better in terms of mobile web data.

Incentivized

We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself

Incentivized

• I am ready to write a full blown Alexa skill application to make money
• I got exposed to the Web development environment of Amazon web service by learning Alexa

Incentivized

• I was losing sales because I was not reaching out to all my potential customers, and HiConversion was able to help me improve my sales by using their test tool to create new predictive pages that work better.
• The tool makes it easy to create pages, and the results are real-time, so I can see how I do and make changes in my campaigns as I go.
• The tool was easy to get started with, and I see results, which is important to me.

Incentivized