What users are saying about
20 Ratings

Hotjar

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116 Ratings
20 Ratings
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Score 8.2 out of 101

Hotjar

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116 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.7 out of 101

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Likelihood to Recommend

Alexa

Alexa is perfect for PR agencies tracking analytics for their client reporting -- especially if media relations is a core competency for them. We use Alexa almost exclusively for our media relations efforts and showing the reach of our media coverage, the potential of a media opportunity, and more to our clients.
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Hotjar

HotJar is well suited for our UX team in trying to get as much data as possible to validate our decisions decisions. Specifically, we have a interaction component that is focused on showing and hiding metadata of a given item on the screen. We had many conflicting ideas within our team of the best way to show/hide this data. We implemented one of our ideas that we thought would be the best to test out in the wild. HotJar has provided very specific data about how our users are interacting with that interaction component, and we can now iterate on making updates that are in direct response to what we are seeing through HotJarData.
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Pros

  • It sources website analytics for most websites we're interested in tracking.
  • Each website's dashboard is easy to understand and pull numbers from.
  • We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.
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  • Ease of Setup - To setup Hotjar, we were able to use the pixel through Google Tag Manager. It took only a few minutes, and as long as you have an existing GTM account, Hotjar begins tracking instantaneously.
  • Low Price Point - Hotjar is very reasonably priced for a user behavior tool. Instead of hiring user experience testers, we can leverage the traffic we already have to understand how customers use our website.
  • Heatmaps - The heatmaps provided by Hotjar are easy to analyze and aesthetically simple.
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Cons

  • Not all websites are included, and there isn't always a rhyme or reason for who is or isn't in Alexa.
  • It would be great to have more subset URLs tracked vs. only the main website URL. This could really help companies track more direct correlation between numbers and work being done.
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  • Updates - The product has released very few updates or improvements since I began using it, and the core offerings have remained the same.
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Likelihood to Renew

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Hotjar5.1
Based on 2 answers
For what it costs (at least as of now!) it's too good a bargain to pass up as long as you are dedicated to using Hotjar even infrequently for finding opportunities for improvement on your site.
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Usability

No score
No answers yet
No answers on this topic
Hotjar7.0
Based on 2 answers
It has never taken me more than a few seconds to figure out how to do what I want to do. I hope the Hotjar team remains committed to keeping the software intuitive to use as they continue to add more capabilities!
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Alternatives Considered

We used to use Compete until it changed what it does entirely. Alexa was the best option after we did research. It is more granular in the numbers it provides too, which is good for what we do.
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Hotjar offers a range of tools rather than focus on one functionality. Combining information from heatmaps, website recordings and user questionaries can provide a full picture of user behavior and user motivations that further help to improve the UX and UI. Hotjar was chosen because of the easy interface and usability. Together with an A/B testing tool, it is enough to drive CRO and support marketing and product decision.
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Return on Investment

  • I am ready to write a full blown Alexa skill application to make money
  • I got exposed to the Web development environment of Amazon web service by learning Alexa
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  • Hotjar helps to identify issues that can't be picked up by data analyses.
  • Hotjar supports our CRO department therefore has a positive impact on CvR.
  • Hotjar is the cheapest way to learn more about users and it's much cheaper than running, for example, focus groups.
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Pricing Details

Alexa

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Alexa Editions & Modules
Alexa
Additional Pricing Details

Hotjar

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Hotjar Editions & Modules
Hotjar
Edition
Basic
$01
Pro
$292
Business
$893
1. 2k pageviews per day
2. per month; 10k pageviews per day
3. per month; 20k pageviews per day
Additional Pricing Details