What users are saying about

Alexa

20 Ratings

SEMRush<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
162 Ratings

Alexa

20 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

SEMRush<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

Top Rated
162 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.8 out of 101

Add comparison

Likelihood to Recommend

Alexa

Alexa is perfect for PR agencies tracking analytics for their client reporting -- especially if media relations is a core competency for them. We use Alexa almost exclusively for our media relations efforts and showing the reach of our media coverage, the potential of a media opportunity, and more to our clients.
No photo available

SEMRush

SEMRush is probably most useful for performing audits, especially during the sales process. Although we still use it for our ongoing clients, it seems less suited for retainer clients within an agency (where there are many clients). It seems to work much more "one-off" versus being able to wrap up a bunch of information for a client and save it.
Alanna Hawley profile photo

Feature Rating Comparison

SEO

Alexa
SEMRush
7.7
Keyword analysis
Alexa
SEMRush
9.0
Backlink management
Alexa
SEMRush
6.9
SERP ranking tracking
Alexa
SEMRush
8.0
Page grader
Alexa
SEMRush
7.2
Competitive analysis
Alexa
SEMRush
8.6
Site audit / diagnostics
Alexa
SEMRush
8.0
Site recommendations
Alexa
SEMRush
7.1
Task management
Alexa
SEMRush
6.5

SEO Channels

Alexa
SEMRush
7.0
Local SEO
Alexa
SEMRush
6.9
Social SEO
Alexa
SEMRush
6.3
Mobile SEO
Alexa
SEMRush
6.8
Global SEO
Alexa
SEMRush
8.1

SEO Platform & Account Management

Alexa
SEMRush
8.1
Multi-domain support
Alexa
SEMRush
8.1
Integration with web analytics tools
Alexa
SEMRush
8.1

Pros

  • It is easy to navigate through Amazon Developer
  • Even for a non coder, it is very thorough and easy to go through setting up steps
  • Testing for Alexa is also awesome since you can use simulated websites for it instead of buying the actual device
Ann Le profile photo
  • SEMRush does an excellent job of providing insights into every keyword your site ranks for, individual pages rank for, and how much traffic each of those keywords is driving
  • Keyword/competitive research is a strong point of SEMRush, from being able to analyze competitors' search positions and traffic, to finding new keywords your site can rank for, there's a myriad of possibility within SEMRush to get the upper hand on competitors.
  • The whole interface is very user-friendly, so the crossover features between SEMRush and Google's products that offer similar functionality are much easier to pick up on.
No photo available

Cons

  • Not all websites are included, and there isn't always a rhyme or reason for who is or isn't in Alexa.
  • It would be great to have more subset URLs tracked vs. only the main website URL. This could really help companies track more direct correlation between numbers and work being done.
No photo available
  • A very minor thing, but it's not as easy as clicking a link to view a page that ranks for a certain term. The links are always internal and point to the page analysis for a particular page. It would be nice to just click on that link to view the page, but the reasoning for the current UX makes sense.
  • It would be nice to see what percentage of the total search volume for a query ends up on your site. For example, a query with 15k searches/month might yield 10% of my business's organic traffic, but I have to calculate what that percentage equals in sessions and then find that as a percentage of the total search volume. Easy to do on a one-off scenario, but a pain to export and do formulas every time you want to do that analysis in bulk.
No photo available

Usability

No score
No answers yet
No answers on this topic
SEMRush8.0
Based on 1 answer
The reason I just gave it a 8 was the fact that it could be a little better with the UX/UI, as someone who is not aware of SEM/SEO terms can get lost in the tool. The tool itself has a deep learning curve which is not bad but the layout can be improved to make it easy to use.
Rahul Agarwal profile photo

Support

No score
No answers yet
No answers on this topic
SEMRush10.0
Based on 1 answer
They are always ready and willing to help
No photo available

Alternatives Considered

Alexa is the first type in its product category that I have used.
Ann Le profile photo
SEMRush has more limited functionality than some of the full-suite options like BrightEdge and Searchmetrics, but the tool is more affordable and still performs to our expectations. We find it to be a good medium-use tool, and combined with some additional keyword-tracking tools, it provides a good amount of coverage for our needs.
No photo available

Return on Investment

  • I am ready to write a full blown Alexa skill application to make money
  • I got exposed to the Web development environment of Amazon web service by learning Alexa
Ann Le profile photo
  • Served as a valuable service for my clients.
  • Helped save significant time on-boarding new clients.
  • Served as a vital tool in running my agency.
No photo available

Pricing Details

Alexa

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SEMRush

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details