What users are saying about
26 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
206 Ratings
26 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

SEMRush

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
206 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 101

Likelihood to Recommend

Alexa

Alexa is well suited for marketers, SEO practitioners,bBusiness growth development. Toolbars, On Page SEO management, keyword and tag management are some of the best features which could help you grow business. Alexa ranking sometimes gives irrelevant tags and keywords. There are chances where you find a keyword suggestion on Alexa and the same keyword would bring no profit on other websites.
Shivani Sharma profile photo

SEMRush

If you have a site that you're actively updating and driving traffic to, you need a tool like SEMrush. It makes sure that I can see where warnings/errors are popping up and tells me how to remediate them. It also shows me how I'm doing for the keywords I'm tracking--and how I stack up against my competitors for them. It also is the best overall software I've seen for SEO, with the ability to integrate with Google Analytics & Search Console. Its price is validated by just keeping me out of Google's platforms, but it goes further by allowing me to customize the data I see and the reports I create. There are probably plenty of features I'm not even using yet that would make this platform more valuable to our organization, like the social media, advertising, backlink and brand tools.
Kyle Moloo profile photo

Feature Rating Comparison

SEO

Alexa
SEMRush
8.2
Keyword analysis
Alexa
SEMRush
9.4
Backlink management
Alexa
SEMRush
7.3
SERP ranking tracking
Alexa
SEMRush
8.7
Page grader
Alexa
SEMRush
7.7
Competitive analysis
Alexa
SEMRush
8.9
Site audit / diagnostics
Alexa
SEMRush
8.6
Site recommendations
Alexa
SEMRush
7.7
Task management
Alexa
SEMRush
7.0

SEO Channels

Alexa
SEMRush
8.0
Local SEO
Alexa
SEMRush
7.9
Social SEO
Alexa
SEMRush
7.4
Mobile SEO
Alexa
SEMRush
7.9
Global SEO
Alexa
SEMRush
8.7

SEO Platform & Account Management

Alexa
SEMRush
8.1
Multi-domain support
Alexa
SEMRush
8.0
Integration with web analytics tools
Alexa
SEMRush
8.2

Pros

Alexa

  • Website Ranking.
  • SEO tools with Tags manager and suggester.
  • Site Comparisons.
  • Finding websites within the genre.
Shivani Sharma profile photo

SEMRush

  • Keyword research, ideation, and organization (with the Keyword Magic tool). The way this tool works really helps with our own internal process too
  • Process support - meaning it's very easy to incorporate SEMRush's various tools into a team's process. We are a new team and still building processes and find the workflows within SEMRush to be intuitive and helpful in building our team's processes
  • Competitive information - there are a lot of ways to dive into competitive research, which is great because that's always a big question from clients and from our team as well- what are competitors doing, how are they doing, etc.
Alanna Hawley profile photo

Cons

Alexa

  • Hidden costs may end up losing lot of money, Pricing model is not good
  • API calls fail sometimes
  • Website suggestions are irrelevant sometimes
Shivani Sharma profile photo

SEMRush

  • I wish there was a way to upload a list of keywords you already have and see search volume, etc. This can be achieved through Site Audit or Projects (forget the exact terminology) but it's clunky to do it that bc there's a lot of other things you have to fill out
  • I just need to explore the features more, honestly! I know I'm not using SEMRush to its fullest potential
Alanna Hawley profile photo

Usability

Alexa

No score
No answers yet
No answers on this topic

SEMRush

SEMRush 9.0
Based on 2 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper profile photo

Support

Alexa

No score
No answers yet
No answers on this topic

SEMRush

SEMRush 10.0
Based on 1 answer
They are always ready and willing to help
No photo available

Alternatives Considered

Alexa

We used to use Compete until it changed what it does entirely. Alexa was the best option after we did research. It is more granular in the numbers it provides too, which is good for what we do.
No photo available

SEMRush

SEMRush has the best value for what you get. Moz and Ahrefs are superior in specific things, but the cost of a single user account is much higher for the same reporting limits, and the difference in functionality in the keyword tracking and organic search tracking is marginal relative to the cost difference.
No photo available

Return on Investment

Alexa

  • Easy Website suggestions.
  • Website tracking and comparing.
  • Get complete SEO dashboard manager.
Shivani Sharma profile photo

SEMRush

  • Understanding the competitive landscape - We constantly track our nearest competitors using this tool, and the dashboard makes it easy to understand our performance and how to keep ahead of competition.
  • Keyword scope - We've been able to scope out several "low hanging fruit" opportunities on keywords using the tool's visibility function.
  • Content writing - We've utilized the content analysis tool to check our content for keywords and topic relevance.
No photo available

Pricing Details

Alexa

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SEMRush

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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