What users are saying about
30 Ratings
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Top Rated
273 Ratings
30 Ratings
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Score 8.1 out of 100

SEMRush

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Top Rated
273 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

Alexa

Well suited for small orgs with high engagement through web-app and websites to perform analytics on the go using the toolbar, and it performs well for what it is meant for.
KAJAL AGARWAL | TrustRadius Reviewer

SEMRush

SEMRush is a great tool for any SEO campaign, especially if you are doing a lot of continued research on new keywords to target, if you have competitors to beat, links to acquire or monitor, etc. You can have multiple projects at one time, so it's great for a small to medium size agency that is managing multiple clients. There is a bit of a learning curve with it, but if you get in there and use it frequently, it provides a lot of value.
Lee L Kennedy | TrustRadius Reviewer

Feature Rating Comparison

SEO

Alexa
SEMRush
8.3
Keyword analysis
Alexa
SEMRush
9.4
Backlink management
Alexa
SEMRush
7.9
SERP ranking tracking
Alexa
SEMRush
8.8
Page grader
Alexa
SEMRush
8.0
Competitive analysis
Alexa
SEMRush
8.9
Site audit / diagnostics
Alexa
SEMRush
8.3
Site recommendations
Alexa
SEMRush
7.8
Task management
Alexa
SEMRush
7.2

SEO Channels

Alexa
SEMRush
8.1
Local SEO
Alexa
SEMRush
7.9
Social SEO
Alexa
SEMRush
7.9
Mobile SEO
Alexa
SEMRush
8.2
Global SEO
Alexa
SEMRush
8.6

SEO Platform & Account Management

Alexa
SEMRush
8.2
Multi-domain support
Alexa
SEMRush
8.1
Integration with web analytics tools
Alexa
SEMRush
8.3

Pros

Alexa

  • It sources website analytics for most websites we're interested in tracking.
  • Each website's dashboard is easy to understand and pull numbers from.
  • We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.
Anonymous | TrustRadius Reviewer

SEMRush

  • Site audits: This feature quickly identifies issues and deficiencies found on our client's websites so that we implement fixes to correct the issue(s).
  • Keyword tracking: This feature is great for letting us know what keywords are and aren't performing well for our client's site(s) vs. the competition.
  • Reporting: Reports are quick and easy to pull, and simple for the client to read and understand even if they have limited technical knowledge.
Joseph Lesho | TrustRadius Reviewer

Cons

Alexa

  • Hidden costs may end up losing lot of money, Pricing model is not good
  • API calls fail sometimes
  • Website suggestions are irrelevant sometimes
Shivani Sharma | TrustRadius Reviewer

SEMRush

  • I'd like to see better, more customizable dashboard widgets.
  • Pricing based on how many keywords are being tracked is not a great model.
  • I'd like to see reports take into account both mobile and desktop collectively, instead of keeping them separate.
Kyle Moloo | TrustRadius Reviewer

Usability

Alexa

No score
No answers yet
No answers on this topic

SEMRush

SEMRush 9.0
Based on 2 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

Support Rating

Alexa

Alexa 9.0
Based on 2 answers
It is easy and user-friendly.
Sanyam Jain | TrustRadius Reviewer

SEMRush

SEMRush 7.6
Based on 13 answers
Their response is a little bit slow, but they respond in between 48 hours. I feel they should respond within minutes and provide build better communications with customers. This will help customers, and by this, SEMRush can quickly gain loyal customers. They can respond through the mail by which customers or users can understand ye the query is in progress.
Deepak narsaria | TrustRadius Reviewer

Alternatives Considered

Alexa

If you want to focus only on your own web analytics, then Google Analytics is the way to go as no product will give you more accurate data. However, what Google Analytics cannot do is the competitive analysis functionality, which is where a product like Alexa comes in. It's about on par with SimilarWeb in many ways, they just go about the analytics in slightly different ways. Really, it comes down to personal preference as to which you prefer. Thankfully both offer free trials so you can test out the platforms before fully committing. SimilarWeb may be a bit better in terms of mobile web data.
Jimmy Mack | TrustRadius Reviewer

SEMRush

I have not used another product like SEMRush. Although I do not have anything to compare it to, I think this platform is the total package! Even if you are only using the Keyword Magic Tool or using Domain Overview to look at competitor metrics, this platform with provide you with more insight, clarity, and information you need to create your best campaign / marketing strategy
Whitney Slothower | TrustRadius Reviewer

Return on Investment

Alexa

  • I am ready to write a full blown Alexa skill application to make money
  • I got exposed to the Web development environment of Amazon web service by learning Alexa
Ann Le | TrustRadius Reviewer

SEMRush

  • SEMRush has allowed for our marketing team to have a better focus on what keywords make sense for our pages to rank for, giving us data-backed decisions and saving us time.
  • We have also been able to easily track the changes in our organic traffic month to month, especially by keyword. Having the ability to see which keywords are providing the most value has influenced our content strategy as well as our backlink pursuits
Anonymous | TrustRadius Reviewer

Pricing Details

Alexa

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SEMRush

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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