What users are saying about

Alexa

20 Ratings

Serpstat

10 Ratings

Alexa

20 Ratings
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Score 8.2 out of 101

Serpstat

10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.1 out of 101

Add comparison

Likelihood to Recommend

Alexa

Alexa is perfect for PR agencies tracking analytics for their client reporting -- especially if media relations is a core competency for them. We use Alexa almost exclusively for our media relations efforts and showing the reach of our media coverage, the potential of a media opportunity, and more to our clients.
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Serpstat

If you are an independent contractor or freelancer, Serpstat might be useful to you for saving on cost. As an industry tool, there are other options that will provide a larger data set with similar cost options. Though Serpstat has the potential to be a great tool, the introductory pricing vs. the value of information leaves a lot to be missed. I recommend checking out other tools before making the decision to purchase Serpstat if you are an agency or inhouse SEO.
Mitch Lee profile photo

Feature Rating Comparison

SEO

Alexa
Serpstat
7.3
Keyword analysis
Alexa
Serpstat
8.0
Backlink management
Alexa
Serpstat
6.7
SERP ranking tracking
Alexa
Serpstat
7.0
Page grader
Alexa
Serpstat
8.0
Competitive analysis
Alexa
Serpstat
6.3
Site audit / diagnostics
Alexa
Serpstat
8.0

SEO Channels

Alexa
Serpstat
6.4
Local SEO
Alexa
Serpstat
6.3
Social SEO
Alexa
Serpstat
5.7
Global SEO
Alexa
Serpstat
7.3

SEO Platform & Account Management

Alexa
Serpstat
8.4
Multi-domain support
Alexa
Serpstat
8.3
Integration with web analytics tools
Alexa
Serpstat
8.5

Pros

  • It sources website analytics for most websites we're interested in tracking.
  • Each website's dashboard is easy to understand and pull numbers from.
  • We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.
No photo available
  • Discovering organic keywords and your search engine position with them.
  • Helping you to discover new keywords to research your business.
  • Helping to track your position with various keywords (so you can see how well your SEO campaign is doing).
Tim Mack profile photo

Cons

  • Although it is easy to build an Alexa skill, in the end there is still some Java script coding involved. More instruction on that could help users finish building a skill. I had to spend a day looking up what things are for the final step. It was a bit time consuming
Ann Le profile photo
  • The daily query limit is sometimes frustrating.
  • For a new person the menu system could be a bit confusing along with terminology, it would be great if there was little help icons next to each selection to help you better understand what they do.
Tim Mack profile photo

Alternatives Considered

Alexa is the first type in its product category that I have used.
Ann Le profile photo
I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.
Tim Mack profile photo

Return on Investment

  • It helps us show the ROI and reach of our work. Since implementing Alexa into our tracking and reporting, along with other tools, we've seen greater retention with our clients b/c we are able to better show the reach and results of our labor.
No photo available
  • The ROI has been fantastic, ranking is equal to new customers.
  • Discovering new markets through content marketing equals added reach.
  • Discovering new keywords, provides insight into new sales avenues.
Tim Mack profile photo

Pricing Details

Alexa

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Alexa Editions & Modules
Alexa
Additional Pricing Details

Serpstat

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$19*
1.  per user
Serpstat Editions & Modules
Serpstat
Edition
Plan A
$191
Plan B
$691
Plan C
$1491
Plan D
$2991
Plan E
$4991
Plan F
$9991
Plan G
$1,4991
Plan H
$2,5001
1. per user
Additional Pricing Details
Serpstat provides data for the following databases, regardless of the plan you choose: Google: UA, US, UK, CA, AU, RU, BG, LT, LV, BY, ZA Yandex: MSK, SPB, UA User seats per plan: Plan A - 10 Plan B - 100 Plan C - 500 Plan D - 1000 Plan E - unlimited Plan F - unlimited Plan G - unlimited Plan H - unlimited