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20 Ratings
10 Ratings
20 Ratings
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Score 8.2 out of 101
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

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Likelihood to Recommend

Alexa

Alexa is perfect for PR agencies tracking analytics for their client reporting -- especially if media relations is a core competency for them. We use Alexa almost exclusively for our media relations efforts and showing the reach of our media coverage, the potential of a media opportunity, and more to our clients.
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Serpstat

If you are an independent contractor or freelancer, Serpstat might be useful to you for saving on cost. As an industry tool, there are other options that will provide a larger data set with similar cost options. Though Serpstat has the potential to be a great tool, the introductory pricing vs. the value of information leaves a lot to be missed. I recommend checking out other tools before making the decision to purchase Serpstat if you are an agency or inhouse SEO.
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Feature Rating Comparison

SEO

Alexa
Serpstat
7.8
Keyword analysis
Alexa
Serpstat
8.5
Backlink management
Alexa
Serpstat
7.3
SERP ranking tracking
Alexa
Serpstat
7.5
Page grader
Alexa
Serpstat
8.3
Competitive analysis
Alexa
Serpstat
7.0
Site audit / diagnostics
Alexa
Serpstat
8.5

SEO Channels

Alexa
Serpstat
7.1
Local SEO
Alexa
Serpstat
7.0
Social SEO
Alexa
Serpstat
6.5
Global SEO
Alexa
Serpstat
7.8

SEO Platform & Account Management

Alexa
Serpstat
8.4
Multi-domain support
Alexa
Serpstat
8.3
Integration with web analytics tools
Alexa
Serpstat
8.5

Pros

  • It is easy to navigate through Amazon Developer
  • Even for a non coder, it is very thorough and easy to go through setting up steps
  • Testing for Alexa is also awesome since you can use simulated websites for it instead of buying the actual device
Ann Le profile photo
  • Keyword data provided for multiple sites: this is a standard feature in lots of SEO toolsets. It's not the worst, but not the best.
  • Backlink data: the link data is ok, but suffers from the same issue as the keyword data. If you pay for 100 results per report, expect ONLY 100.
  • Rank tracking: the rank tracking is also standard. It does a good job of benchmarking progress.
Mitch Lee profile photo

Cons

  • Although it is easy to build an Alexa skill, in the end there is still some Java script coding involved. More instruction on that could help users finish building a skill. I had to spend a day looking up what things are for the final step. It was a bit time consuming
Ann Le profile photo
  • I wish they had a course on how to market an SEO service to businesses & use Serpstat as a tool to make money.
Joe Gatto profile photo

Alternatives Considered

Alexa is the first type in its product category that I have used.
Ann Le profile photo
Serpstat is much cheaper than other SEO tools & just as good. It's the ideal tool for someone who needs more than the free SEO tool, but cannot afford Moz, etc. Any business that does content marketing needs a tool like this, and Serpstat is perfect for small businesses because it does what they need it to do at a fair price.
Joe Gatto profile photo

Return on Investment

  • I am ready to write a full blown Alexa skill application to make money
  • I got exposed to the Web development environment of Amazon web service by learning Alexa
Ann Le profile photo
  • It's a helpful tool, but doesn't have a life-changing effect on overall business objectives.
Joe Gatto profile photo

Pricing Details

Alexa

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Alexa Editions & Modules
Alexa
Additional Pricing Details

Serpstat

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$19*
1.  per user
Serpstat Editions & Modules
Serpstat
Edition
Plan A
$191
Plan B
$691
Plan C
$1491
Plan D
$2991
Plan E
$4991
Plan F
$9991
Plan G
$1,4991
Plan H
$2,5001
1. per user
Additional Pricing Details
Serpstat provides data for the following databases, regardless of the plan you choose: Google: UA, US, UK, CA, AU, RU, BG, LT, LV, BY, ZA Yandex: MSK, SPB, UA User seats per plan: Plan A - 10 Plan B - 100 Plan C - 500 Plan D - 1000 Plan E - unlimited Plan F - unlimited Plan G - unlimited Plan H - unlimited