What users are saying about
25 Ratings
12 Ratings
25 Ratings
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Score 8.3 out of 101
12 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Likelihood to Recommend

Alexa

Alexa is well suited for Marketers, SEO practitioners, Business growth development. Toolbars, On Page SEO management, Keyword and tags management are some of the best features which could help you grow business. Alexa ranking sometimes gives irrelevant tags and keywords. There are chances where you find a keyword suggestion on Alexa and the same keyword would bring no profit on other websites.
Shivani Sharma profile photo

Serpstat

If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
Gary Shouldis profile photo

Feature Rating Comparison

SEO

Alexa
Serpstat
8.0
Keyword analysis
Alexa
Serpstat
8.3
Backlink management
Alexa
Serpstat
7.3
SERP ranking tracking
Alexa
Serpstat
7.7
Page grader
Alexa
Serpstat
8.2
Competitive analysis
Alexa
Serpstat
7.7
Site audit / diagnostics
Alexa
Serpstat
8.7

SEO Channels

Alexa
Serpstat
7.3
Local SEO
Alexa
Serpstat
6.8
Social SEO
Alexa
Serpstat
6.6
Global SEO
Alexa
Serpstat
8.4

SEO Platform & Account Management

Alexa
Serpstat
8.2
Multi-domain support
Alexa
Serpstat
8.8
Integration with web analytics tools
Alexa
Serpstat
7.6

Pros

Alexa

  • It is easy to navigate through Amazon Developer
  • Even for a non coder, it is very thorough and easy to go through setting up steps
  • Testing for Alexa is also awesome since you can use simulated websites for it instead of buying the actual device
Ann Le profile photo

Serpstat

  • The UI is really clean and laid out in a logical way. Even beginner SEO types will be able to easily find their way around the app.
  • The ability to export data in a variety of different formats makes it very easy to send quick reports to clients or for integrating into larger data sets.
  • Serpstat has a variety of different SEO tools which makes it easy to conduct extensive research on a domain without having to switch to other software.
  • The website auditing tool is fast and thorough and allows to you get a quick snapshot of the SEO health of a domain.
Gary Shouldis profile photo

Cons

Alexa

  • Although it is easy to build an Alexa skill, in the end there is still some Java script coding involved. More instruction on that could help users finish building a skill. I had to spend a day looking up what things are for the final step. It was a bit time consuming
Ann Le profile photo

Serpstat

  • Being a big PPC marketer, we would love to have keywords that export extremely easily, grouped into clusters, and import well into Google Ads. Otherwise, it only takes a bit of Excel magic to make it happen.
  • The website audit to address latency and other on-page SEO issues is solid... Unless your website is a single-page application. It doesn't recognize page depth nor canonicalization of URLs.
Sam Lepak profile photo

Alternatives Considered

Alexa

We used to use Compete until it changed what it does entirely. Alexa was the best option after we did research. It is more granular in the numbers it provides too, which is good for what we do.
No photo available

Serpstat

Compared to the expensive SEMRush, Serpstat is definitely worth the price of $15-$20/month. I'm able to perform nearly all the keyword research and pull similar data that I'm able to as SEMRush without paying a $100/month for it. Serpstat also delivers extremely relevant content in their newsletter based on the actions I take inside their platform. Either I'm just lucky with timing or they tailor their content to my activity. Didn't find that with SEMRush.
Sam Lepak profile photo

Return on Investment

Alexa

  • I am ready to write a full blown Alexa skill application to make money
  • I got exposed to the Web development environment of Amazon web service by learning Alexa
Ann Le profile photo

Serpstat

  • The ROI has been fantastic, ranking is equal to new customers.
  • Discovering new markets through content marketing equals added reach.
  • Discovering new keywords, provides insight into new sales avenues.
Tim Mack profile photo

Pricing Details

Alexa

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Alexa Editions & Modules

Alexa
Additional Pricing Details

Serpstat

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$19*
1.  per user

Serpstat Editions & Modules

Serpstat
Edition
Plan A
$191
Plan B
$691
Plan C
$1491
Plan D
$2991
Plan E
$4991
Plan F
$9991
Plan G
$1,4991
Plan H
$2,5001
1. per user
Additional Pricing Details
Serpstat provides data for the following databases, regardless of the plan you choose: Google: UA, US, UK, CA, AU, RU, BG, LT, LV, BY, ZA Yandex: MSK, SPB, UA User seats per plan: Plan A - 10 Plan B - 100 Plan C - 500 Plan D - 1000 Plan E - unlimited Plan F - unlimited Plan G - unlimited Plan H - unlimited

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