Alfresco Content Services vs Bloomreach Experience Manager (formerly Hippo)

• Integration with other applications, namely Drupal and Moodle, was simple and works beautifully.
• The UI is intuitive, clean, and friendly. Users have required little training for basic functionality.
• We have been pleased with the overall system performance of Alfresco Enterprise Content Management.

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• High scalability and reuse of standard information architecture, templates and features in all countries: Every country will have his own channel, usually multi-language oriented. Product information will be very happy and reuse of content mandatory. The system therefore has to be very robust and scalable.
• Good usability for back-end users: As more than hundred users will use the system on a daily basis, training had to be as minimal as possible. The backend has to be self-explanatory by itself. Hippo goes this way. If you can use a tree structure and a basic RTEditor, you are ready to use Hippo.
• State of the art targeting tool: In order to address segmentation of users and to go beyond a simple layout relaunch, our Marketing Department needed a tool which can make use of Personas and build up complex dynamic criterias. Real time analysis of the users behaviors will provide insights and allow the company to build up effective CRM strategies.

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• Alfresco Process Services and Alfresco Application Development Framework integration makes for best functionality/application of ECM.
• Use case alignment - Marketing content and documentation of specific business requirements and user stories being available as reference material/documentation.
• Integration with multiple silos for content.

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• Hippo lacks some functionality in the backend to help writers, admins to collaborate. Some internal ticketing system for example would be ideal.

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• Instant document lookup - No paper files to mail which saves in all areas of postage, truck delivery, physical storage warehouse space, printing, etc
• No longer losing important documents - Previously with paper files things would go missing and those could be costly reports/assessments.
• Ability to secure documents and provide access to only those who should be allowed to see that content

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• As we can use one single instance of Hippo CMS to feed 50 different countries websites and more to come (extranets, special user restricted areas, B2B sites, etc), we can easily deploy it and maintenance costs are marginal now compared to the previous situation (different CMS in every country with local hosting, maintenance, etc).
• As Hippo is future ready, countries are already setting up more complex and efficient digital campaigns. This was impossible before as our systems could not address these needs.

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