Likelihood to Recommend Algolia offers a wide range of capabilities that can benefit any business by addressing their specific requirements. Integrating with this platform is seamless, and their extensive knowledgebase and training resources are highly valuable for both developers and UI users. We have already witnessed the advantages of this product and are eagerly anticipating future enhancements as we continue to expand our platform, with Algolia as our primary tool for enhancing our search experience.
Read full review Salesforce Marketing Cloud does an excellent job at collecting and storing leads. Once the leads are qualified by workflows and automations established against your qualifiers, you can begin to segment, target, send communication, and track the efficacy of your campaigns. Being that Salesforce Marketing Cloud is an extension of Salesforce CRM, there is little work that needs to be done to ensure that your SQL are migrated to your CRM once they are ready to do so. The seamlessness between the two systems is paramount to the success of our organization.
Read full review Pros Easy setup and configuration of fast search results across multiple types of object Can be used to power sales pages, category headings, category product listings, help articles and more within the same search results Managing synonyms, blocked words and other product requirements can be done without engineering support Read full review Filter relevant content so you can priorize those that are more relevant and resolve it first Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics Configure automation rules to order the work of those who must interact with the customer Read full review Cons Recent pricing model changes made Algolia considerably more expensive. I understand that companies change their models all the time, but my plan almost doubled in price overnight. They let me keep my legacy plan for as long as I wanted, but I had already outgrown it, so a small increase in demand caused big price spikes. It's still cheap for what it is though. The documentation is generally good, but sometimes hard to navigate. I was trying to find examples of how to combine geo-queries with normal ones, and I couldn't find an example, but it wasn't actually hard to figure out. Some of the advanced features can be hard to understand at first. This isn't really a con, as it just means Algolia is loaded with features, but I was a bit overwhelmed the first time I tried to customize an index. Read full review The email builder does not offer any way to catch/check bugs across different email service providers Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data. Read full review Likelihood to Renew Algolia is a great tool, we didn't have to build a custom search platform (using Elasticsearch for example) for a while. It has great flexibility and the set of libraries and SDKs make using it really easy. However, there are two major blockers for our future: - Their pricing it's still a bit hard to predict (when you are used to other kind of metrics for usage) so I really recommend to take a look at it first. - Integrating it within a CI/CD pipeline is difficult to replicate staging/development environments based on Production.
Read full review As of right now we have not seen any other program that integrates as seamlessly into our
Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Read full review Usability Algolia has a good interface and they have done some improvements. However, some non technical users have a challenging time in the use for the first days of learning. But once the main aspects are learned is a straight forward operation
Read full review You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
Read full review Reliability and Availability Having used Algolia for over 5 years we have experienced zero downtime. I'd say that's pretty good.
Read full review Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Read full review Performance Performance is always a major concern when integrating services with our client's websites. Our tests and real-world experience show that Algolia is highly performant. We have more extremely satisfied with the speed of both the search service APIs and the backend administrative and analytic interface.
Read full review Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Read full review Support Rating It’s non existent. No tech support and no customer service… my application was blocked and is currently inactive causing huge business disruption, and I’m still waiting days later for a response to an issue which could be resolved very very quickly if only they would respond. Very poor from a company of that size
Read full review They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache Digital Marketing Lead & SalesForce Marketing Cloud Administrator
Read full review In-Person Training The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Read full review Online Training Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Read full review Implementation Rating From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
Read full review Alternatives Considered While AWS's offering is a typically cheaper solution, it requires a lot of work to gain any of the core features of Algolia. The cost of dev time and long-term maintenance would be more than the costs incurred with Algolia, which is why it made the most sense financially. On the engineering side, we could give our stakeholders access to Algolia to adjust the indices themselves, which would allow us to focus on other work.
Read full review Salesforce Marketing Cloud stands out for its comprehensive features, scalability, and seamless integration capabilities. Compared to other platforms, its unified suite of tools for email, social media, mobile, and advertising enables streamlined cross-channel campaign management and personalized marketing at scale. We chose Marketing Cloud for its industry leadership, robust ecosystem, and tight integration with
Salesforce CRM, allowing us to deliver exceptional marketing solutions and drive measurable results for our clients efficiently.
Read full review Scalability Overall is a scalable tool as the environment and the backend functions are the same and many things are done directly on the tool so without the need of further specific developments. However some things could be improved such as documentation for integration that could help in doing whitelabel solutions
Read full review Salesforce Marketing Cloud helps create profiles for each subscriber. The Contact Builder feature stores information about every subscriber, including whether they're an active customer, their purchase history from the last year, and their email engagement metrics. It also identifies the likelihood of a subscriber churning, aiding in creating personalized campaigns to boost company revenue.
Read full review Return on Investment Users who had abandoned our product (attributing slow search speeds as the reason) returned to us thanks to Algolia We used Algolia as our product's backbone to relaunch it, making it the center of all search on our platform which paid off massively. Considering we relaunched our product, with Aloglia functioning as its engine, we got a lot of press coverage for our highly improved search speeds. One negative would be how important it is to read the fine print when it comes to the technical documentation. As pricing is done on the basis of records and indexes, it is not made apparent that there is a size limit for your records or how quickly these numbers can increase for any particular use case. Be very wary of these as they can quite easily exceed your allotted budget for the product. Read full review Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects. Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion. Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences. Read full review ScreenShots Salesforce Marketing Cloud Screenshots