Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Algolia
Score 8.8 out of 10
N/A
Algolia in San Francisco, California offers enterprise search as a service.
$0
per month 10,000 search requests + 1 Million records
Salesforce Marketing Cloud
Score 7.8 out of 10
N/A
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
$1,250
per month per installation
Pricing
AlgoliaSalesforce Marketing Cloud
Editions & Modules
Build
$0
per month Up to 10,000 search requests + 1 Million records
Grow
$0.50
per month per 1,000 search requests
Algolia Recommend
$0.60
per month per 1,000 Recommend requests
Premium
Custom
per month Customized pricing
Account Engagement
$1,250
per month
Engagement
$1,250
per month
Intelligence
$3,000
per month
Loyalty Management
$20,000
per month
Personalization
$100,000
per year
Data Cloud for Marketing
$108,000
per year
Offerings
Pricing Offerings
AlgoliaSalesforce Marketing Cloud
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPay as you go, scale instantly, or upgrade anytime for advanced features and capabilities.
More Pricing Information
Community Pulse
AlgoliaSalesforce Marketing Cloud
Top Pros
Top Cons
Features
AlgoliaSalesforce Marketing Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Algolia
-
Ratings
Salesforce Marketing Cloud
7.9
158 Ratings
2% above category average
WYSIWYG email editor00 Ratings8.1110 Ratings
Dynamic content00 Ratings8.1140 Ratings
Ability to test dynamic content00 Ratings7.7100 Ratings
Landing pages00 Ratings7.5108 Ratings
A/B testing00 Ratings8.4139 Ratings
Mobile optimization00 Ratings7.598 Ratings
Email deliverability reporting00 Ratings8.3119 Ratings
List management00 Ratings7.5116 Ratings
Triggered drip sequences00 Ratings8.184 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Algolia
-
Ratings
Salesforce Marketing Cloud
7.6
112 Ratings
1% below category average
Lead nurturing automation00 Ratings7.7100 Ratings
Lead scoring and grading00 Ratings7.3100 Ratings
Data quality management00 Ratings7.6104 Ratings
Automated sales alerts and tasks00 Ratings7.792 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Algolia
-
Ratings
Salesforce Marketing Cloud
7.9
103 Ratings
4% above category average
Calendaring00 Ratings7.993 Ratings
Event/webinar marketing00 Ratings7.987 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Algolia
-
Ratings
Salesforce Marketing Cloud
6.8
80 Ratings
10% below category average
Social sharing and campaigns00 Ratings7.276 Ratings
Social profile integration00 Ratings6.432 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Algolia
-
Ratings
Salesforce Marketing Cloud
7.6
112 Ratings
1% above category average
Dashboards00 Ratings7.6107 Ratings
Standard reports00 Ratings7.8111 Ratings
Custom reports00 Ratings7.488 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Algolia
-
Ratings
Salesforce Marketing Cloud
7.6
112 Ratings
0% above category average
API00 Ratings7.681 Ratings
Role-based workflow & approvals00 Ratings8.278 Ratings
Customizability00 Ratings7.399 Ratings
Integration with Salesforce.com00 Ratings8.7101 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.88 Ratings
Integration with SugarCRM00 Ratings6.77 Ratings
Third-party software integrations00 Ratings7.314 Ratings
Best Alternatives
AlgoliaSalesforce Marketing Cloud
Small Businesses
Elasticsearch
Elasticsearch
Score 8.3 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
Guru
Guru
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Guru
Guru
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AlgoliaSalesforce Marketing Cloud
Likelihood to Recommend
8.7
(44 ratings)
8.0
(316 ratings)
Likelihood to Renew
9.7
(4 ratings)
9.6
(112 ratings)
Usability
6.0
(1 ratings)
6.2
(35 ratings)
Availability
9.6
(5 ratings)
10.0
(11 ratings)
Performance
9.4
(5 ratings)
9.6
(9 ratings)
Support Rating
5.7
(3 ratings)
4.0
(35 ratings)
In-Person Training
-
(0 ratings)
5.0
(4 ratings)
Online Training
-
(0 ratings)
8.1
(7 ratings)
Implementation Rating
-
(0 ratings)
3.0
(17 ratings)
Ease of integration
-
(0 ratings)
7.0
(2 ratings)
Product Scalability
9.4
(5 ratings)
7.9
(24 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
AlgoliaSalesforce Marketing Cloud
Likelihood to Recommend
Algolia
Algolia offers a wide range of capabilities that can benefit any business by addressing their specific requirements. Integrating with this platform is seamless, and their extensive knowledgebase and training resources are highly valuable for both developers and UI users. We have already witnessed the advantages of this product and are eagerly anticipating future enhancements as we continue to expand our platform, with Algolia as our primary tool for enhancing our search experience.
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Salesforce
Salesforce Marketing Cloud does an excellent job at collecting and storing leads. Once the leads are qualified by workflows and automations established against your qualifiers, you can begin to segment, target, send communication, and track the efficacy of your campaigns. Being that Salesforce Marketing Cloud is an extension of Salesforce CRM, there is little work that needs to be done to ensure that your SQL are migrated to your CRM once they are ready to do so. The seamlessness between the two systems is paramount to the success of our organization.
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Pros
Algolia
  • Easy setup and configuration of fast search results across multiple types of object
  • Can be used to power sales pages, category headings, category product listings, help articles and more within the same search results
  • Managing synonyms, blocked words and other product requirements can be done without engineering support
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Salesforce
  • Filter relevant content so you can priorize those that are more relevant and resolve it first
  • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
  • Configure automation rules to order the work of those who must interact with the customer
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Cons
Algolia
  • Recent pricing model changes made Algolia considerably more expensive. I understand that companies change their models all the time, but my plan almost doubled in price overnight. They let me keep my legacy plan for as long as I wanted, but I had already outgrown it, so a small increase in demand caused big price spikes. It's still cheap for what it is though.
  • The documentation is generally good, but sometimes hard to navigate. I was trying to find examples of how to combine geo-queries with normal ones, and I couldn't find an example, but it wasn't actually hard to figure out.
  • Some of the advanced features can be hard to understand at first. This isn't really a con, as it just means Algolia is loaded with features, but I was a bit overwhelmed the first time I tried to customize an index.
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Salesforce
  • The email builder does not offer any way to catch/check bugs across different email service providers
  • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
  • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
  • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
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Likelihood to Renew
Algolia
Algolia is a great tool, we didn't have to build a custom search platform (using Elasticsearch for example) for a while. It has great flexibility and the set of libraries and SDKs make using it really easy. However, there are two major blockers for our future: - Their pricing it's still a bit hard to predict (when you are used to other kind of metrics for usage) so I really recommend to take a look at it first. - Integrating it within a CI/CD pipeline is difficult to replicate staging/development environments based on Production.
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Salesforce
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
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Usability
Algolia
Algolia has a good interface and they have done some improvements. However, some non technical users have a challenging time in the use for the first days of learning. But once the main aspects are learned is a straight forward operation
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Salesforce
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
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Reliability and Availability
Algolia
Having used Algolia for over 5 years we have experienced zero downtime. I'd say that's pretty good.
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Salesforce
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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Performance
Algolia
Performance is always a major concern when integrating services with our client's websites. Our tests and real-world experience show that Algolia is highly performant. We have more extremely satisfied with the speed of both the search service APIs and the backend administrative and analytic interface.
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Salesforce
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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Support Rating
Algolia
It’s non existent. No tech support and no customer service… my application was blocked and is currently inactive causing huge business disruption, and I’m still waiting days later for a response to an issue which could be resolved very very quickly if only they would respond. Very poor from a company of that size
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Salesforce
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
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In-Person Training
Algolia
No answers on this topic
Salesforce
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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Online Training
Algolia
No answers on this topic
Salesforce
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
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Implementation Rating
Algolia
No answers on this topic
Salesforce
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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Alternatives Considered
Algolia
While AWS's offering is a typically cheaper solution, it requires a lot of work to gain any of the core features of Algolia. The cost of dev time and long-term maintenance would be more than the costs incurred with Algolia, which is why it made the most sense financially. On the engineering side, we could give our stakeholders access to Algolia to adjust the indices themselves, which would allow us to focus on other work.
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Salesforce
Salesforce Marketing Cloud stands out for its comprehensive features, scalability, and seamless integration capabilities. Compared to other platforms, its unified suite of tools for email, social media, mobile, and advertising enables streamlined cross-channel campaign management and personalized marketing at scale. We chose Marketing Cloud for its industry leadership, robust ecosystem, and tight integration with Salesforce CRM, allowing us to deliver exceptional marketing solutions and drive measurable results for our clients efficiently.
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Scalability
Algolia
Overall is a scalable tool as the environment and the backend functions are the same and many things are done directly on the tool so without the need of further specific developments. However some things could be improved such as documentation for integration that could help in doing whitelabel solutions
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Salesforce
Salesforce Marketing Cloud helps create profiles for each subscriber. The Contact Builder feature stores information about every subscriber, including whether they're an active customer, their purchase history from the last year, and their email engagement metrics. It also identifies the likelihood of a subscriber churning, aiding in creating personalized campaigns to boost company revenue.
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Return on Investment
Algolia
  • Users who had abandoned our product (attributing slow search speeds as the reason) returned to us thanks to Algolia
  • We used Algolia as our product's backbone to relaunch it, making it the center of all search on our platform which paid off massively.
  • Considering we relaunched our product, with Aloglia functioning as its engine, we got a lot of press coverage for our highly improved search speeds.
  • One negative would be how important it is to read the fine print when it comes to the technical documentation. As pricing is done on the basis of records and indexes, it is not made apparent that there is a size limit for your records or how quickly these numbers can increase for any particular use case. Be very wary of these as they can quite easily exceed your allotted budget for the product.
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Salesforce
  • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
  • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
  • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
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ScreenShots

Algolia Screenshots

Screenshot of Index & Query Rules Management: Query Rules helps to enhance an engine's ranking behavior for specific queries. Setting up rules can uncover and enable users to respond more specifically to the intent behind users' queries.Screenshot of Query Monitoring: Offers insight into the status, performance and overall activity happening within the search engine.Screenshot of Algolia Analytics: The search bar is a feedback form. Algolia's analytics drives insights from search to click to conversion.Screenshot of Algolia Dashboard: Products to accelerate search and discovery experiences across any device and platform.Screenshot of Advanced front-end libraries, API clients, and extensive documentation to help developers build, deploy, and maintain.Screenshot of To get started users simply choose an index, denote the events, and choose a model.

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.