Aline vs. MRI Residential Management

Aline is suited for scenarios where it is crucial to gather and document a large amount of key information from prospects and their influencers in order to move the sales process forward. Aline is only as effective as the user chooses to utilize the tools provided. A great CRM should be one that, if another individual needs to access and take the lead over, should be seamless and informative.

Incentivized

Well suited scenario - MRI Residential is obviously good for residential real estate. It doesn't make sense to just plug in industrial, hotel or commercial real estate management as those are different types of products. Those who have access to the cloud can easily download information off site to do an analysis. Less appropriate - Information may need to be scrubbed. For instance, there could be operating statements that are inputted incorrectly because items are miscoded.

• Helps me keep track of my daily, monthly and annual progress
• Keeps me organized and on task
• Shows me our business progress

Incentivized

• Reporting
• Tracking Data

Incentivized

• Amount of calls in the team progress section
• Team productivity report fixing so as to not have to scroll through
• In the calendar option the ability to move tasks more than a month at a time, if it could scroll down so I could move it to a few months ahead

Incentivized

• Sometimes the data that is outputted is not consistent (back end of the database is constantly being updated), have to follow up with our client relationship manager
• Sometimes very rigid
• Incremental cost to add on information (if we want MRI to host certain documents in the cloud)

I think it is a very user-friendly platform where you can find all the information that you need within a few clicks. It is important to be able to navigate the system quickly to communicate with the prospect quickly, and Aline helps in this process.

Incentivized

We have utilized Aline's customer support in the past when we were having difficulty curating a list for a needed report. The customer support team was very responsive and followed up to ensure that we were not having any issues following the call. The product training has been very helpful with new hire training.

Incentivized

They have a terrible help center and the training tools and videos are useless and not helpful. They need to invest in better training tools and modules for people to refer to. Especially when there is no designated training person within a company to teach newcomers how to use it.

Incentivized

I worked with Sales Force Assistant for a short time Thus far, Aline has not disappointed me in any way both CRMs are top notice and incredibly user friendly I could not perform my role effectively with Aline

Incentivized

We had a proprietary access database, but wanted to utilize MRI because of support (annual fee is in the tens of thousands versus a hundred thousand plus build out). The user interface is pretty straight forward, and there is available training as well. Updates are done online via the SAAS website so we don't have to worry about any coding issues here in house.

• When we implemented Aline the team occupancy was 76% by year end we were at 86.4%, this took 10 months.
• The platform saves me countless hours each month for datamining for board reports. The system has paid for itself several times over
• We can now compare year of year marketing campaigns to find out which campaigns to keep or no longer suit our market.

Incentivized

• Helps track income
• Helps with on-time billing
• Keeps us on budget with projects

Incentivized