What users are saying about
3 Ratings
21 Ratings
3 Ratings
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Score 7.9 out of 100
21 Ratings
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Score 6.6 out of 100

Likelihood to Recommend

Allbound

Allbound's platform is very customizable, allowing a
company to build and structure it the way they want it. It is very user-friendly on the front and back
end, allowing for novice administrators to make changes easily. Support is tremendous, and they will spend as much or
as little time needed with you. Love the
prospect pages, as our sales team can use them to send targeted messages.
Randy Leiker | TrustRadius Reviewer

Aprimo

I would advise him/her to meet with an Aprimo consultant to understand all of the capabilities of the software. I have a feeling that Aprimo does have the planning capability we urgently desire, but the training platforms Aprimo offers are very limited. Perhaps a valuable proposition would be for certain employees to become power users who are constantly seeking out improvements within our company's use of Aprimo.
Adrienne Spohr | TrustRadius Reviewer

Pros

Allbound

  • Lead registrations. One reason we chose Allbound was for its easy to use deal registration form.
  • Events. We promote every event that our company will be attending to all of our partners via Allbound.
  • Prospecting. Our team also creates unique prospecting pages for customers, prospects, and partners to help drive specific information that these companies should have access to across the organization.
Anonymous | TrustRadius Reviewer

Aprimo

  • In general the capabilities within Marketing Resource Management seem like a platform built by marketers for marketers.
  • The out of the box processes are pretty
  • The uniformity of the user experience across modules makes user training and change management a lot We are still in early stages of using the reporting capabilities, but we can see lots of value in what they Unica was not as standardized.
  • We are still very much focused on adoption.
Anonymous | TrustRadius Reviewer

Cons

Allbound

  • Missing a few nice-to-have features, i.e. ability to clone content, re-order content.
  • Missing ability to add viewing permissions within a page (versus by page).
  • I would like to have more editing/formatting options within the page.
Erin Case | TrustRadius Reviewer

Aprimo

  • Very difficult to learn, confusing language and practically no help to speak of.
  • too easy to delete or close a project, and no way to reset or skip a step. (this happens all the time.)
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Allbound

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 5.9
Based on 7 answers
Aprimo Marketing Suite On Demand (AMSOD) Is being sunsetted and we are not sold on V 9 yet. We will consider other options because we're not sure that we can justify $1m spend over 3 years to go to full tenant.
Michael Higgins | TrustRadius Reviewer

Usability

Allbound

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 6.4
Based on 5 answers
It is a good system, but it is hard to understand it 100% at the beggining. There are quite things that are still complex, and the Help sections are not very clear.
Leonardo Axel Velasco | TrustRadius Reviewer

Reliability and Availability

Allbound

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 10.0
Based on 2 answers
We have not yet experienced any downtime
Anonymous | TrustRadius Reviewer

Performance

Allbound

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 8.0
Based on 2 answers
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.

They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
Anonymous | TrustRadius Reviewer

Support Rating

Allbound

Allbound 8.8
Based on 3 answers
Willing to spend as much or as little time as needed with a company, and they really strive to help their clients
Randy Leiker | TrustRadius Reviewer

Aprimo

Aprimo 7.3
Based on 3 answers
Customer service has been responsive and attentive in line with the service we have bought. However, any organization that wants to make investments in Aprimo should plan to make an investment in internal support headcount to serve as the first line of defense for user issues and inquiries otherwise it could become too expensive.

We are on a standard service plan. You get 8 hours/month of whatever you want to ask them. This has been good enough. Will be buying more when we implement campaign management
Anonymous | TrustRadius Reviewer

In-Person Training

Allbound

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 8.0
Based on 1 answer
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
Anonymous | TrustRadius Reviewer

Online Training

Allbound

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 6.0
Based on 1 answer
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
Anonymous | TrustRadius Reviewer

Implementation Rating

Allbound

No score
No answers yet
No answers on this topic

Aprimo

Aprimo 10.0
Based on 2 answers
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.

Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.

I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
Anonymous | TrustRadius Reviewer

Alternatives Considered

Allbound

No answers on this topic

Aprimo

  • Canva is quicker/easier to use for a quick image design
  • Eloqua has greater email functionality
  • Aprimo was a cheaper cost at the time but products [are] in review always.
Anonymous | TrustRadius Reviewer

Return on Investment

Allbound

  • Since we've added Allbound, our partners have doubled the amount of leads driven to our team.
Anonymous | TrustRadius Reviewer

Aprimo

  • The lead management tool improves lead generation by shortening the lead circle in our communications and send leads to a sales team automatically.
  • Aprimo allows the marketing team to improve the quality and timing to communicate by knowing the customer experience with our messages and microsites.
  • Automated response triggers and reports increased the marketing team efficiency.
Ricardo Camargo | TrustRadius Reviewer

Screenshots

Pricing Details

Allbound

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required

Allbound Editions & Modules

Edition
Allbound Platform$9951
Pipeline Manager Add-On$5951
Marketing Center Add-On$2951
  1. per month
Additional Pricing Details

Aprimo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Aprimo Editions & Modules

Additional Pricing Details

Add comparison