Allbound is a cloud-based channel sales and marketing platform that allows organizations to give real-time access to sales enablement, marketing tools and resources in one mobile-friendly place. With Allbound's PRM, businesses can arm their partners, resellers and distributors with content, training and campaigns that help them to close more deals faster.
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ZiftONE
Score 9.2 out of 10
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Zift Solutions Through Partner Marketing Automation Platform is a suite of applications meant to streamline interactions with channel partners, amplify demand, and ease cooperation on co-branded campaigns.
Allbound is a sleek solution that neatly organizes data. Clearly presents useful instructional content. The slowness of the CRM connection is a problem. When it comes to reaching out to our worldwide network of channel partners, we turn on Allbound to streamline our communication and sales enablement efforts. Our reseller partners may use this central hub to register new deals, stay up to speed on product changes, and have access to all relevant product information.
Very helpful in Marketing Actions, Marketing Decision Support, Sales Action Support, Customer Preference Analysis, Inbound Marketing Strategy Implementation, and Sales and Marketing Tool Integration. It's a comprehensive resource for helping customers make choices. All the years we have used this tool to communicate with our trading partners, there have been zero issues.
Content Management including sales & marketing resources, calendar items, distributor and partner communications, and news for partners
Deal registration and MDF management--providing an easy to use system for partners and Cambum administrators to enter and review requests.
Increasing partner engagement--providing an easy way to update the portal frequently keeps our partners coming back to see the latest and greatest resources and benefits
Partner tracking and communication - Relayware allows a holistic view of a partner. Since the tool tracks everything a user does, you can easily see when the partner has sent or received emails, participated in trainings, download files, etc. You can also see how and when back-office users such as admins, partner managers, etc. have communicated with partners, updated dashboards, downloaded reports, and much more. The granularity of the history and tracking is exception for seeing how you and a partner are engaging. It's also very helpful for companies who require an audit trail for activities.
Training/eLearning/onboarding - I've worked with a number of eLearning/LMS platforms over the years and I'm stunned by the learning system built into Relayware. It's hands down far and above many existing standalone products and if Relayware was smart, they would offer this as a standalone item. The system supports the typical eLearning/LMS basics- SCORM support, grading, training by module, etc. but it also allows for custom training paths based on learning modules which can be SCORM, video, HTML, files, and any combination of these. The grading system is separated from the training content which allows for highly flexible user cases. You can created quizzes, tests, and certifications based on individual content modules or a full learning path.
Since the LMS is part of the overall Relayware system which is intended for partner management, you can create a range of onboarding processes/paths which are customized to particular types of partners. The system can support both online and offline activities so you can require xxx to be done online, followed by in-person training, etc. It really is an impressive system. I liked it so much, I decomissioned my instance of a Moodle LMS and I now use the Relayware LMS to serve as both partner eLearning and general customer eLearning through a separate portal.
Flexibility - It's hard to believe the Relayware can do so much in a single SaaS. The system allows for connection to SFDC so working leads and opportunities is simple. A manager or admin can add, edit, and remove web pages with ease. Data can be placed on any webpage using a number of "Relayware tags" which are special HTML tags to pull data from the system and use on a page. Customizable workflows for most any part of the system can be handled via a workflow engine. This could be onboarding, partner signup and registration, lead/deal/opportunity management and routing to appropriate users, Legal and Export compliance checking of documents and files, and on and on.
The only real drawback is that the system is so flexible, it helps to have good training and support so you don't get lost. Luckily this is only an issue for those who administer the system and Relayware is keen to provide good support for their product.
Licensing & cost - My observation is that Relayware has several good options for licensing and overall cost. They break the system down into several key modules so if you don't need something, you can remove it and not pay for it. However, that also makes it easy for the product to grow as your needs do. One of their license modules is by back-office users, not front-office. The benefit of this is when coupled with SFDC, you only need a single SFDC license for all of your field personnel and front end users. Since one of the Relayware models is to not charge by the number of front end users, you can save thousands in SFDC licenses. Ie: A user works through Relayware to report/edit/manage leads, deals, and opportunities. The system uses a single SFDC license to connect to SFDC so rather than every front end user needing an SFDC license, you only need one. Depending on the size of your organization, this alone could easily pay for the Relayware system.
The fact that you can't make payouts to partners within the platform itself is super frustrating and that would be a huge improvement.
The ability to track clicks, page views, etc is not available like on other partner platforms like Tune, Impact, and Cake. It would be awesome to see that tracking data for the content being shared.
Having more integrations with platforms like Zuora which we use for payments would be great.
Allbound is so easy to use as an administrator and provides human support and a resource for its customers to learn about the features and tools available. Our partners consistently provide feedback to us about how much they absolutely love our partner portal, which Allbound provides the structure and functionality to allow us to over amazing things to thousands of partner globally. Almost every person who provides feedback says some iteration of "this is the best partner portal i've ever used."
It is by far the easiest system to administrator that I have either had experience doing or demoed from other vendors. No coding skills needed. Simple interfaces for everything. And the Allbound University and live support are great!
Allbound has a support team that is easy to contact right through the PRM interface. Additionally, we have a dedicated account manager and development team who are super responsive and helpful. Allbound has a ticketing system for support as well, which keeps you up to date on status of your support requests.
Regular meetings, lots of UAT, quick responses, and adherence to our timeline made implementation a breeze -- even though we had some really complex processes we needed to support.
They are different in the sense that Allbound allows you to loop in different parners to a degree that HubSpot doesn't outside smaller extensions and portals. More visbility into interactions with HubSpot, but it's truly built for marketing vs a sales forward/partnership management tool.Extensions from Allbound into Google could be helpful
At the same time that I started using ZiftONE, we worked in a test mode with the GetResponse platform. We select ZiftONE as support on platforms that require content syndication since the information it provides us is more accurate than that of GetResponse. However, GetResponse has a more intuitive sales funnel for a person who has never worked with these types of tools.
The sharing of knowledge has a positive effect on the partners who benefit from it.
Our smaller partners are now able to conduct their own campaigns with the help of our Campaigns in a Box, freeing us to concentrate on our larger clients.
Our latest products can all be better explained with the aid of our learning tracks.
In our personal opinion, we can say that this tool has not generated negative aspects in our work, so we can say that we are comfortable because I can keep all my potential clients organized and make sure that nothing is lost.