What users are saying about

Allocadia

15 Ratings

Bizible

17 Ratings

Allocadia

15 Ratings
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Score 7.4 out of 101

Bizible

17 Ratings
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Score 9.1 out of 101

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Likelihood to Recommend

Allocadia

In my opinion, no software exists that is perfect for 100% of organizations. However, Allocadia is industry neutral and works for 2 marketers or 2000 marketers...it's very scalable in terms of functionality and infrastructure.
Brian Brownrigg profile photo

Bizible

If you are marketing across different channels - Paid Search, Organic Search, Programmatic Display, Email, Third-Party, etc., in order to properly evaluate if its working and what are the highest performing buyer journies and ROI - specifically multi-touch - you need Bizable otherwise you are really only able to see what they did after they were known vs. what drove them to become known
Melissa Davies profile photo

Pros

  • Plan and allocating quarterly budgets.
  • Providing reports on your budget.
  • Generating "MRM" codes to tie our purchase orders in finance to our project codes within our individual team budgets.
Nick Miller profile photo
  • Attribute inbound leads to a specific channel. This helps us see which channels perform best for our business.
  • Attribution reporting. I can use Salesforce reports to apply different attribution models to different touchpoints and have my percentage and revenue automatically calculated.
  • Paid ad optimization. Bizible automatically pulls in paid ad spend and calculates ROI.
Sarah Mayer profile photo

Cons

  • Not really at fault of Allocadia, but my marketing users have many different programs that they are using in addition, which makes things complicated. (ie. Project management tool for managing projects and workload, Allocadia, for building the budget, marketing automation for building campaigns, Salesforce for tracking campaigns, etc....)
Amanda Lomas profile photo
  • Bizible's attribution window is only 30 minutes, so if a lead takes longer than 30 minutes to fill out a form, the attribution is incorrectly given to Web Direct.
  • Bizible's dashboard is not very helpful for reporting other than paid ad spend. Their dashboard is not a waterfall model.
  • Out of the box native Salesforce reporting still needs to be fully customized.
Sarah Mayer profile photo

Likelihood to Renew

Allocadia6.4
Based on 5 answers
Basically there are no reasons why not to renew the contract. A great plus is the steps Allocadia is currently doing in order to upgrade their software and user interface with state of the art technology
Benjamin Deigendesch profile photo
No score
No answers yet
No answers on this topic

Usability

Allocadia8.2
Based on 1 answer
Easy to use and allows you to track just about anything that's important to your business
Amanda Lomas profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Allocadia is more intuitive and collaborative than Excel. It is also much easier to generate calculations and dashboards.
No photo available
Bizible was selected as an alternative to Pardot's clickstream/digital marketing data. Bizible's data is much more accurate, not dropping cookies or misattributing visits. The team at Bizible clearly cares about getting digital tracking right.
Ryan Severns profile photo

Return on Investment

  • We have greater efficiency in monitoring our campaign spends.
  • We can plan future budget allocations more effectively with the dashboards and other calculations.
  • We have less stress, since we don't have to fear the annual reconciliation of planned budgets to actual spend.
No photo available
  • We are able to prove that a certain amount of won deals are attributed back to not only Marketing, but Marketing Channels. This way we can prove that with more budget, we can do better.
  • We have a lot of leads that are attributed to direct web visits, however we know they are not -- it's just due to an attribution timeout.
  • It's difficult to teach others how to use Bizible if they don't know Salesforce.
Sarah Mayer profile photo

Pricing Details

Allocadia

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details

Bizible

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details