What users are saying about
15 Ratings
19 Ratings
15 Ratings
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Score 7.4 out of 101
19 Ratings
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Score 9 out of 101

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Likelihood to Recommend

Allocadia

In my opinion, no software exists that is perfect for 100% of organizations. However, Allocadia is industry neutral and works for 2 marketers or 2000 marketers...it's very scalable in terms of functionality and infrastructure.
Brian Brownrigg profile photo

Bizible

If you are marketing across different channels - Paid Search, Organic Search, Programmatic Display, Email, Third-Party, etc., in order to properly evaluate if its working and what are the highest performing buyer journies and ROI - specifically multi-touch - you need Bizable otherwise you are really only able to see what they did after they were known vs. what drove them to become known
Melissa Davies profile photo

Pros

  • The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
  • Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
  • The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.
Brian Brownrigg profile photo
  • Full circle reporting. This is notoriously important in marketing, and this tool makes it possible.
  • Great dashboards in Salesforce. With visual ways to see the data, everyone can understand it easily.
  • Creative ways to track different things (e.g. content performance). Again, it's so important to track performance of all elements of marketing, and this tool makes it possible.
Michelle Oliphant profile photo

Cons

  • I look forward to improvements on the approvals engine. The latest release is fantastic, and with a couple more additions, it will be even more robust.
  • I would like to eventually see integrations / adapters to project management (MRM workflow) solutions. Part of controlling marketing cost and improving ROI is measuring and improving the marketing process. Marketers would really benefit from being able to manage process and capacity alongside spend and performance.
Brian Brownrigg profile photo
  • Bizible's attribution window is only 30 minutes, so if a lead takes longer than 30 minutes to fill out a form, the attribution is incorrectly given to Web Direct.
  • Bizible's dashboard is not very helpful for reporting other than paid ad spend. Their dashboard is not a waterfall model.
  • Out of the box native Salesforce reporting still needs to be fully customized.
Sarah Mayer profile photo

Likelihood to Renew

Allocadia6.4
Based on 5 answers
Basically there are no reasons why not to renew the contract. A great plus is the steps Allocadia is currently doing in order to upgrade their software and user interface with state of the art technology
Benjamin Deigendesch profile photo
No score
No answers yet
No answers on this topic

Usability

Allocadia8.2
Based on 1 answer
Easy to use and allows you to track just about anything that's important to your business
Amanda Lomas profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

This was the only software out there that performed this function for us, but they have continuously improved it.
No photo available
Bizible's price point is lower, and we've been using the tool for longer
Sarah Mayer profile photo

Return on Investment

  • Increased marketing process efficiency
  • Ability to generate reports for finance faster
Amanda Lomas profile photo
  • Reduced cost per new customer acquired from digital advertising
  • Increased our deal velocity by focusing on campaigns that close at a higher rate
  • Enabled us to shift advertising dollars to channels that performed the best in Closed Won revenue
Alex Schutte profile photo

Pricing Details

Allocadia

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details

Bizible

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details