What users are saying about
16 Ratings
13 Ratings
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.3 out of 101
13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.1 out of 101

Likelihood to Recommend

Allocadia

Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!
Benjamin Deigendesch profile photo

Datorama

Datorama is well suited for marketing teams that do not have a data services department that can manually pull and aggregate data. If your team lacks the analytical edge then Datorama is perfect to easily showcase data and KPIs from numerous channels. This will cut the time you spend on reports in half for sure!
No photo available

Pros

Allocadia

  • The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
  • Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
  • The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.
Brian Brownrigg profile photo

Datorama

  • Data Visualization: Data can easily be viewed in the Dashboard, where you can pull quick insights & easily understand them.
  • Report Customization: The platform allows for easy customization of reports, with a variety of metrics that can be pulled from any data source/ad server.
  • Reporting Templates: Going along with the above, you can also save custom reports as templates to use in the future.
Nicholas J. Salvatore profile photo

Cons

Allocadia

  • The wording between the "plan" and "forecast" sections can be confusing at first, as they both imply the same type of activity.
  • Better recovery options for admins if folders are accidentally deleted - had this happen and took a week of manual recreation from an internal admin to get us up and running again.
Nick Miller profile photo

Datorama

  • The dashboards could use more interactivity, especially for lower-level users. Simple filters can be added to dashboards, but still lag behind the abilities of other BI tools.
  • The filtering logic for data within the dashboards could be more robust. We've run into use cases where it's difficult to include or exclude specific data when needed.
Trevor Patch profile photo

Likelihood to Renew

Allocadia

Allocadia 6.4
Based on 5 answers
I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.
No photo available

Datorama

No score
No answers yet
No answers on this topic

Usability

Allocadia

Allocadia 8.2
Based on 1 answer
Easy to use and allows you to track just about anything that's important to your business
Amanda Lomas profile photo

Datorama

No score
No answers yet
No answers on this topic

Alternatives Considered

Allocadia

Our Marketing IT Director vetted out the different products and we were sent Allocadia to test. Due to how we run our media and marketing department, this was really the only solution I saw since it most closely aligned with how we run our media.
No photo available

Datorama

I have had the chance to use Tableau and Datorama over the last 4 years. I think that Datorama is much more user friendly and easier to create visualizations compared to Tableau. I also think it is easier to share these dashboards in Datorama compared to the options that Tableau offers.
Austin Moore profile photo

Return on Investment

Allocadia

  • Allocadia's integration with Salesforce.com allows for complete marketing and sales funnel tracking, conversion, and spend analytics.
  • Allocadia's visual display and representation of ROI is incredibly helpful for end users.
  • Allocadia's analytic capabilities allow you to refine your marketing tactics by analyzing trends, allowing you to choose the most effective marketing activities, or types of marketing activities.
Joshua Jamieson profile photo

Datorama

  • Has allowed our clients to check the data themselves instead of asking us to pull it
  • Less time pulling data = more time providing insights and recommendations
  • Set up takes a long time and the Datorama team is slow on implementation
No photo available

Screenshots

Pricing Details

Allocadia

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Datorama

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Add comparison