What users are saying about

Allocadia

15 Ratings

Datorama

11 Ratings

Allocadia

15 Ratings
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Score 7.4 out of 101

Datorama

11 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

Allocadia

In my opinion, no software exists that is perfect for 100% of organizations. However, Allocadia is industry neutral and works for 2 marketers or 2000 marketers...it's very scalable in terms of functionality and infrastructure.
Brian Brownrigg profile photo

Datorama

Datorama is well suited for marketing teams that do not have a data services department that can manually pull and aggregate data. If your team lacks the analytical edge then Datorama is perfect to easily showcase data and KPIs from numerous channels. This will cut the time you spend on reports in half for sure!
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Pros

  • The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
  • Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
  • The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.
Brian Brownrigg profile photo
  • Aggregates data from multiple channels
  • Provides data visuals
  • Easily shareable across team members and clients
No photo available

Cons

  • Because we use Allocadia slightly differently than the typical user, it can be a little clunky for us. However, we have been able to fix almost all issues/problems so that we can use the software in so many more ways than previously imagined.
  • The amount of time it takes to refresh data into their analytics tab can be frustrating. I understand the reasoning behind it but having to wait 5 minutes for it to update so you can pull an accurate report can be tiresome.
No photo available
  • Confusing Naming Conventions: Some of the metrics that pull in from the source are named very differently than how they appear in the source. This was confusing in the first couple times customizing a report, so it's necessary to have a lookup available so that you know what you're pulling.
Nicholas J. Salvatore profile photo

Likelihood to Renew

Allocadia6.4
Based on 5 answers
Basically there are no reasons why not to renew the contract. A great plus is the steps Allocadia is currently doing in order to upgrade their software and user interface with state of the art technology
Benjamin Deigendesch profile photo
No score
No answers yet
No answers on this topic

Usability

Allocadia8.2
Based on 1 answer
Easy to use and allows you to track just about anything that's important to your business
Amanda Lomas profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

This was the only software out there that performed this function for us, but they have continuously improved it.
No photo available
Datorama is a bit more easy to understand & view the data. Tableau is a bit more complex & requires more training to understand & manipulate everything.
Nicholas J. Salvatore profile photo

Return on Investment

  • Increased marketing process efficiency
  • Ability to generate reports for finance faster
Amanda Lomas profile photo
  • Has allowed our clients to check the data themselves instead of asking us to pull it
  • Less time pulling data = more time providing insights and recommendations
  • Set up takes a long time and the Datorama team is slow on implementation
No photo available

Screenshots

Pricing Details

Allocadia

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details

Datorama

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details