What users are saying about
15 Ratings

HubSpot

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Top Rated
1341 Ratings
15 Ratings
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Score 7.4 out of 101

HubSpot

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Top Rated
1341 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Allocadia

In my opinion, no software exists that is perfect for 100% of organizations. However, Allocadia is industry neutral and works for 2 marketers or 2000 marketers...it's very scalable in terms of functionality and infrastructure.
Brian Brownrigg profile photo

HubSpot

HubSpot is an excellent marketing automation platform for multiple business levels. From SMBs who need the support of a free CRM to emerging companies with a marketing team of 1, HubSpot's intuitive CX means a small learning curve and tons of resources to get your team up and running in no time. For those of us in enterprise-level companies, the added comfort of dedicated support far outweighs those the competition offers with creative solution solvers and a team that advises us of best practices to stay competitive.
Romy Ribitzky profile photo

Feature Rating Comparison

Email & Online Marketing

Allocadia
HubSpot
8.6
WYSIWYG email editor
Allocadia
HubSpot
8.1
Dynamic content
Allocadia
HubSpot
8.5
Ability to test dynamic content
Allocadia
HubSpot
8.5
Landing pages
Allocadia
HubSpot
8.8
A/B testing
Allocadia
HubSpot
8.7
Mobile optimization
Allocadia
HubSpot
8.7
Email deliverability
Allocadia
HubSpot
8.6
List management
Allocadia
HubSpot
8.8
Triggered drip sequences
Allocadia
HubSpot
9.0

Lead Management

Allocadia
HubSpot
8.6
Lead nurturing
Allocadia
HubSpot
9.0
Lead scoring and grading
Allocadia
HubSpot
8.4
Data quality management
Allocadia
HubSpot
8.2
Automated sales alerts and tasks
Allocadia
HubSpot
8.6

Campaign Management

Allocadia
HubSpot
8.1
Calendaring
Allocadia
HubSpot
7.8
Event/webinar marketing
Allocadia
HubSpot
8.3

Social Media Marketing

Allocadia
HubSpot
8.8
Social sharing and campaigns
Allocadia
HubSpot
8.8
Social profile integration
Allocadia
HubSpot
8.7

Reporting & Analytics

Allocadia
HubSpot
8.0
Dashboards
Allocadia
HubSpot
8.4
Standard reports
Allocadia
HubSpot
8.0
Custom reports
Allocadia
HubSpot
7.8

Platform & Infrastructure

Allocadia
HubSpot
8.5
API
Allocadia
HubSpot
8.5
Role-based workflow & approvals
Allocadia
HubSpot
8.5
Customizability
Allocadia
HubSpot
7.7
Integration with Salesforce.com
Allocadia
HubSpot
8.7
Integration with Microsoft Dynamics CRM
Allocadia
HubSpot
8.6
Integration with SugarCRM
Allocadia
HubSpot
9.0

Pros

  • Individuality. Allocadia was kind of a start-up when we first got in touch. They adjusted a lot of their functionalities, layout and usability in order to fit our needs.
  • Easy to use. It is very easy to keep control over all the stats while the users take advantage of a nice and easy user interface.
  • Great support. Although we have a time shift of about 10-11 hours (Europe to Canada) we are experiencing a fast, proper and friendly support in any cases.
Benjamin Deigendesch profile photo
  • One-stop platform for our marketing needs: email, social media, video, paid, and organic search.
  • Robust reporting capabilities with an ability to generate custom reporting through a paid upgrade.
  • Additional tools for the business development and sales team to align with marketing and streamline prospecting.
Romy Ribitzky profile photo

Cons

  • Not really at fault of Allocadia, but my marketing users have many different programs that they are using in addition, which makes things complicated. (ie. Project management tool for managing projects and workload, Allocadia, for building the budget, marketing automation for building campaigns, Salesforce for tracking campaigns, etc....)
Amanda Lomas profile photo
  • As we don't use HubSpot's CRM, some of the data mapping to Salesforce is still lacking. However, HubSpot's dedicated support team is extremely helpful with providing solutions and we have a direct line to the product team, which is working our suggestions into its roadmap.
  • Initially, HubSpot did not support multi-currency. As an enterprise-level customer, this was essential to our deal tracking, as we conduct business throughout the world. At this year's Inbound, multi-currency capabilities were announced, and we're very excited.
  • HubSpot currently does not sync multiple deal flows. This makes reporting out of HubSpot for our sales executives difficult and means that we do not have a single source of reporting and have to rely on both SFDC and HubSpot.
Romy Ribitzky profile photo

Likelihood to Renew

Allocadia6.4
Based on 5 answers
I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.
No photo available
HubSpot9.4
Based on 370 answers
Because I will never leave HubSpot, if they keep developing the system in the direction they are now
Sara Larsen profile photo

Usability

Allocadia8.2
Based on 1 answer
Easy to use and allows you to track just about anything that's important to your business
Amanda Lomas profile photo
HubSpot9.5
Based on 96 answers
HubSpot is so easy to use. It's very rare for me to put in a support ticket. I can design simple landing pages, email and campaign myself with quick turn-around time.
Sara Aldworth profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

No score
No answers yet
No answers on this topic
HubSpot9.0
Based on 78 answers
The Support team at HubSpot is awesome! They have tons of online support topics to peruse prior to calling, and they offer several ways to get support info (call them, request they call you, send an email). In addition, the Customer Success team is knowledgeable enough in the software to help with questions that aren't software-bug-related.
Carah Counts profile photo

In-Person Training

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

Allocadia7.3
Based on 1 answer
No answer on this topic is available.
HubSpot8.6
Based on 25 answers
I started the HubSpot Academy and I did the online classes to get inbound certified long before purchasing the platform. The format is pretty simple: watch videos, do some workshopping, and then take a test to become certified. The classes are very informative and generally do not take too long to complete. Also, part of your implementation fee includes an Inbound Marketing Consultant who helps set up your first campaigns.
Carah Counts profile photo

Implementation

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 47 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll profile photo

Alternatives Considered

We purposefully keep up with several technologies so we can give our clients a broad view of the landscape; however, we partner with select software platforms that excite us and excite our clients. Allocadia is not a full-blown MOPS / MRM platform (i.e., workflow, DAM, financials), but their point-of-view on performance management and quality of execution in their platform provides a best-of-breed approach that we are seeing more clients pursue than even two years ago.
Brian Brownrigg profile photo
We migrated from Marketo to HubSpot and noticed a difference nearly right away. Gone were hours of putting a campaign together through multiple folders only to have Marketo display the rainbow wheel of death and have the campaign disappear with all of your work. Additionally, we didn't need to have a full-time code on staff to generate beautiful and compelling email templates or landing pages. Working hand-in-hand, our new campaigns generated lead flow that helped our team deliver best-ever results and directly impact the bottom line.
Romy Ribitzky profile photo

Scalability

No score
No answers yet
No answers on this topic
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • Increased efficiency in budget tracking, proper coding, approval process, making sure finance actuals match marketing actuals.
No photo available
  • We've quadrupled leads since starting to use HubSpot
  • Our revenue has tripled over the past 5 years that we've used HubSpot to drive more leads.
  • Organic traffic has increased by 50% using the tools in HubSpot.
Dan Briscoe profile photo

Pricing Details

Allocadia

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Allocadia Editions & Modules
Allocadia
Additional Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details