What users are saying about
16 Ratings
Top Rated
1415 Ratings
16 Ratings
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Score 7.3 out of 101
Top Rated
1415 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

Allocadia

In my opinion, no software exists that is perfect for 100% of organizations. However, Allocadia is industry neutral and works for 2 marketers or 2000 marketers...it's very scalable in terms of functionality and infrastructure.
Brian Brownrigg profile photo

HubSpot

HubSpot is an excellent marketing automation platform for multiple business levels. From SMBs who need the support of a free CRM to emerging companies with a marketing team of 1, HubSpot's intuitive CX means a small learning curve and tons of resources to get your team up and running in no time. For those of us in enterprise-level companies, the added comfort of dedicated support far outweighs those the competition offers with creative solution solvers and a team that advises us of best practices to stay competitive.
Romy Ribitzky profile photo

Feature Rating Comparison

Email & Online Marketing

Allocadia
HubSpot
8.7
WYSIWYG email editor
Allocadia
HubSpot
8.5
Dynamic content
Allocadia
HubSpot
8.4
Ability to test dynamic content
Allocadia
HubSpot
8.5
Landing pages
Allocadia
HubSpot
8.9
A/B testing
Allocadia
HubSpot
8.9
Mobile optimization
Allocadia
HubSpot
9.0
Email deliverability
Allocadia
HubSpot
8.5
List management
Allocadia
HubSpot
8.6
Triggered drip sequences
Allocadia
HubSpot
9.0

Lead Management

Allocadia
HubSpot
8.6
Lead nurturing
Allocadia
HubSpot
9.2
Lead scoring and grading
Allocadia
HubSpot
8.8
Data quality management
Allocadia
HubSpot
7.7
Automated sales alerts and tasks
Allocadia
HubSpot
8.7

Campaign Management

Allocadia
HubSpot
8.4
Calendaring
Allocadia
HubSpot
8.4
Event/webinar marketing
Allocadia
HubSpot
8.3

Social Media Marketing

Allocadia
HubSpot
8.9
Social sharing and campaigns
Allocadia
HubSpot
8.8
Social profile integration
Allocadia
HubSpot
9.0

Reporting & Analytics

Allocadia
HubSpot
8.3
Dashboards
Allocadia
HubSpot
8.6
Standard reports
Allocadia
HubSpot
8.2
Custom reports
Allocadia
HubSpot
8.1

Platform & Infrastructure

Allocadia
HubSpot
8.6
API
Allocadia
HubSpot
8.6
Role-based workflow & approvals
Allocadia
HubSpot
8.6
Customizability
Allocadia
HubSpot
8.1
Integration with Salesforce.com
Allocadia
HubSpot
8.6
Integration with Microsoft Dynamics CRM
Allocadia
HubSpot
8.7
Integration with SugarCRM
Allocadia
HubSpot
9.0

Pros

Allocadia

  • The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
  • Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
  • The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.
Brian Brownrigg profile photo

HubSpot

  • HubSpot provides centralised management of contact information and insights for the whole business to access, in a very user-friendly way.
  • HubSpot delivers a solid set of tools both for the Sales and Marketing teams, along with some of the best training and support in the market to drive value from these tools and processes.
  • HubSpot integrates other tools and services really well, so we can keep data in one place
  • We have a great relationship with the team at HubSpot as well as the ecosystem of supporting vendors and customers. There are numerous groups and educational resources to support HubSpot and learn about inbound marketing.
Fes Askari profile photo

Cons

Allocadia

  • An integrated calculator as well as an currency exchange calculator. It would make working with the stats a lot easier if some additional tools would be available.
  • Improve the general performance. A topic which is valid at any time. No matter how good your performance is lately, there's always room for improvement.
  • Some smaller adjustments regarding the usability would be great to ease the budget entry process - but as far s I am informed, some changes and updates are coming up with the HTML5 solution
Benjamin Deigendesch profile photo

HubSpot

  • Live chat system needs to evolve
  • The COS design system requires at least a rudimentary knowledge of HTML & CSS
Chris Knowles profile photo

Likelihood to Renew

Allocadia

Allocadia 6.4
Based on 5 answers
We will never go back to using spreadsheets. We have already invested considerable time in getting our process to where it is.
No photo available

HubSpot

HubSpot 9.3
Based on 370 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan profile photo

Usability

Allocadia

Allocadia 8.2
Based on 1 answer
Easy to use and allows you to track just about anything that's important to your business
Amanda Lomas profile photo

HubSpot

HubSpot 9.5
Based on 96 answers
HubSpot is so easy to use. It's very rare for me to put in a support ticket. I can design simple landing pages, email and campaign myself with quick turn-around time.
Sara Aldworth profile photo

Reliability and Availability

Allocadia

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

Allocadia

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

Allocadia

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.0
Based on 78 answers
The Support team at HubSpot is awesome! They have tons of online support topics to peruse prior to calling, and they offer several ways to get support info (call them, request they call you, send an email). In addition, the Customer Success team is knowledgeable enough in the software to help with questions that aren't software-bug-related.
Carah Counts profile photo

In-Person Training

Allocadia

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

Allocadia

Allocadia 7.3
Based on 1 answer
No answer on this topic is available.

HubSpot

HubSpot 8.8
Based on 25 answers
I started the HubSpot Academy and I did the online classes to get inbound certified long before purchasing the platform. The format is pretty simple: watch videos, do some workshopping, and then take a test to become certified. The classes are very informative and generally do not take too long to complete. Also, part of your implementation fee includes an Inbound Marketing Consultant who helps set up your first campaigns.
Carah Counts profile photo

Implementation

Allocadia

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.0
Based on 47 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll profile photo

Alternatives Considered

Allocadia

Before Allocadia I was using Excel to track my budget. This led to version control issues when sharing and more potential for incorrect functions to give inaccurate information about my budget.
Nick Miller profile photo

HubSpot

We selected HubSpot over the others for the following reasons:
  • More complete for the functions we needed
  • Truly inbound - they generate a ton of useful content that resonates with our team
  • Free tools to improve engagements - Website Grader for example
  • Easy to set up & use
  • The HubSpot Academy helps us keep our skills updated
Arun C Devan profile photo

Scalability

Allocadia

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

Allocadia

  • Increased marketing process efficiency
  • Ability to generate reports for finance faster
Amanda Lomas profile photo

HubSpot

  • The ROI has been good. The key impact has been on improving our team's efficiency on several fronts - planning, executing, monitoring & communicating - all off one platform.
  • It has helped us keep our contacts database updated & is one of the factors that has led to better engagement with our audience.
  • We have not experienced any negative impacts as yet.
Arun C Devan profile photo

Pricing Details

Allocadia

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Allocadia Editions & Modules

Allocadia
Additional Pricing Details

HubSpot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Editions & Modules

HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details

Add comparison