What users are saying about

Allocadia

15 Ratings

HubSpot

Top Rated
1291 Ratings

Allocadia

15 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.4 out of 101

HubSpot

Top Rated
1291 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Allocadia

In my opinion, no software exists that is perfect for 100% of organizations. However, Allocadia is industry neutral and works for 2 marketers or 2000 marketers...it's very scalable in terms of functionality and infrastructure.
Brian Brownrigg profile photo

HubSpot

I think HubSpot works well for small- to medium-sized businesses. It has a comprehensive set of tools that can run much of the sales and marketing automation that is needed for this size of business. I'm not as familiar with Marketo, Eloqua, and Pardot and other marketing automation platforms, but I like the value I get out from HubSpot. I also like all of the implementation partners that HubSpot works with who have been able to come in and help us with our marketing.
Dan Briscoe profile photo

Feature Rating Comparison

Email & Online Marketing

Allocadia
HubSpot
8.6
WYSIWYG email editor
Allocadia
HubSpot
8.1
Dynamic content
Allocadia
HubSpot
8.6
Ability to test dynamic content
Allocadia
HubSpot
8.5
Landing pages
Allocadia
HubSpot
8.9
A/B testing
Allocadia
HubSpot
8.5
Mobile optimization
Allocadia
HubSpot
8.5
Email deliverability
Allocadia
HubSpot
8.6
List management
Allocadia
HubSpot
8.8
Triggered drip sequences
Allocadia
HubSpot
9.0

Lead Management

Allocadia
HubSpot
8.6
Lead nurturing
Allocadia
HubSpot
8.9
Lead scoring and grading
Allocadia
HubSpot
8.3
Data quality management
Allocadia
HubSpot
8.2
Automated sales alerts and tasks
Allocadia
HubSpot
8.9

Campaign Management

Allocadia
HubSpot
8.0
Calendaring
Allocadia
HubSpot
7.9
Event/webinar marketing
Allocadia
HubSpot
8.1

Social Media Marketing

Allocadia
HubSpot
8.5
Social sharing and campaigns
Allocadia
HubSpot
8.6
Social profile integration
Allocadia
HubSpot
8.4

Reporting & Analytics

Allocadia
HubSpot
7.9
Dashboards
Allocadia
HubSpot
8.2
Standard reports
Allocadia
HubSpot
7.9
Custom reports
Allocadia
HubSpot
7.6

Platform & Infrastructure

Allocadia
HubSpot
8.3
API
Allocadia
HubSpot
8.5
Role-based workflow & approvals
Allocadia
HubSpot
8.5
Customizability
Allocadia
HubSpot
7.7
Integration with Salesforce.com
Allocadia
HubSpot
8.5
Integration with Microsoft Dynamics CRM
Allocadia
HubSpot
8.6
Integration with SugarCRM
Allocadia
HubSpot
8.2

Pros

  • Individuality. Allocadia was kind of a start-up when we first got in touch. They adjusted a lot of their functionalities, layout and usability in order to fit our needs.
  • Easy to use. It is very easy to keep control over all the stats while the users take advantage of a nice and easy user interface.
  • Great support. Although we have a time shift of about 10-11 hours (Europe to Canada) we are experiencing a fast, proper and friendly support in any cases.
Benjamin Deigendesch profile photo
  • Marketing automation with workflows
  • Powerful design tools
  • A plethora of sales tools which speed up the process
Chris Knowles profile photo

Cons

  • Not really at fault of Allocadia, but my marketing users have many different programs that they are using in addition, which makes things complicated. (ie. Project management tool for managing projects and workload, Allocadia, for building the budget, marketing automation for building campaigns, Salesforce for tracking campaigns, etc....)
Amanda Lomas profile photo
  • Live chat system needs to evolve
  • The COS design system requires at least a rudimentary knowledge of HTML & CSS
Chris Knowles profile photo

Likelihood to Renew

Allocadia6.4
Based on 5 answers
This has and will become something that we require going forward, almost a table-stakes tool.
No photo available
HubSpot9.4
Based on 370 answers
We've had HubSpot a year so it's hard to tell when we are still growing with it and working through the setup process to determine if HubSpot is the most ideal solution but in my opinion, it is fulfilling our needs as much as we are utilizing it.
Erin Harris profile photo

Usability

Allocadia8.2
Based on 1 answer
Easy to use and allows you to track just about anything that's important to your business
Amanda Lomas profile photo
HubSpot9.5
Based on 96 answers
HubSpot is so easy to use. It's very rare for me to put in a support ticket. I can design simple landing pages, email and campaign myself with quick turn-around time.
Sara Aldworth profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

No score
No answers yet
No answers on this topic
HubSpot9.0
Based on 78 answers
I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with
Hillary Johns profile photo

In-Person Training

No score
No answers yet
No answers on this topic
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

Allocadia7.3
Based on 1 answer
No answer on this topic is available.
HubSpot8.3
Based on 25 answers
I started the HubSpot Academy and I did the online classes to get inbound certified long before purchasing the platform. The format is pretty simple: watch videos, do some workshopping, and then take a test to become certified. The classes are very informative and generally do not take too long to complete. Also, part of your implementation fee includes an Inbound Marketing Consultant who helps set up your first campaigns.
Carah Counts profile photo

Implementation

No score
No answers yet
No answers on this topic
HubSpot8.9
Based on 47 answers
They stick with you, even if you're a smaller company. They do their best to resolve any issues, follow up, and get in touch when needed.
Karen Rust profile photo

Alternatives Considered

This was the only software out there that performed this function for us, but they have continuously improved it.
No photo available
I've looked at all the major competitors and those that offered just a few of the features. For us it was about the end-to-end marketing and sales solution. We needed one platform that could do all of our marketing in one place as well as integrate with a sales CRM. The other platforms didn't offer the end-to-end solution or level of support for us to be successful. HubSpot also fit into our budget
Jeffrey D'Entremont profile photo

Scalability

No score
No answers yet
No answers on this topic
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • Increased efficiency in budget tracking, proper coding, approval process, making sure finance actuals match marketing actuals.
No photo available
  • Faster lead conversion. We have struggled with getting the right information to the right prospect and the right time. Inbound marketing with HubSpot has allowed us to collect information from potentials and deliver content and offers based the information in real-time.
  • In the past we've heard from our current customers that they "didn't know we did that". Now, as part of our email marketing program, we're making sure that our current customers are aware of all our services and we're able to measurable the engagement with that content to ensure our messages is getting across.
  • Efficient platform integration. Before HubSpot we had a website on one platform, web analytics on another platform, email marketing and social on two other platforms, no good way to create landing pages with offers, and limited integration with CRM. HubSpot has brought all of that together and is making marketing, sales and customer support more efficient and saving us money.
Jeffrey D'Entremont profile photo

Pricing Details

Allocadia

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Allocadia Editions & Modules
Allocadia
Additional Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details