What users are saying about
15 Ratings
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Score 7.4 out of 101
4 Ratings
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Score 5 out of 101

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Likelihood to Recommend

Allocadia

In my opinion, no software exists that is perfect for 100% of organizations. However, Allocadia is industry neutral and works for 2 marketers or 2000 marketers...it's very scalable in terms of functionality and infrastructure.
Brian Brownrigg profile photo

IBM Marketing Operations

It's not a modern tool, however, the engine is strong and has all features of a project management. But today's tools are very flexible and their UI is very modern and allows end users to create fields/forms and various validations. In terms of API as well, new modern tools are very advanced.
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Pros

  • The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
  • Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
  • The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.
Brian Brownrigg profile photo
  • The tactic creation workflow inside Marketing Operations is really strong and flexible
  • Integration of Marketing Operations with IBM Campaign is one good area
  • Integration with IBM Interact is strong area
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Cons

  • Not really at fault of Allocadia, but my marketing users have many different programs that they are using in addition, which makes things complicated. (ie. Project management tool for managing projects and workload, Allocadia, for building the budget, marketing automation for building campaigns, Salesforce for tracking campaigns, etc....)
Amanda Lomas profile photo
  • The User Interface is one of the areas where a lot of work is required
  • Debugging Marketing Operations is very tough, the logs don't provide enough information. Basic features like who updated the record and at what time is lacking
  • The tool should open up more configuration changes in hands of users. You can't even put custom system validations if you want
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Likelihood to Renew

Allocadia6.4
Based on 5 answers
This has and will become something that we require going forward, almost a table-stakes tool.
No photo available
No score
No answers yet
No answers on this topic

Usability

Allocadia8.2
Based on 1 answer
Easy to use and allows you to track just about anything that's important to your business
Amanda Lomas profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Allocadia was much easier to use and did calculations for us that we had to do on our own in MarcomCentral
Amanda Lomas profile photo
No answers on this topic

Return on Investment

  • Increased marketing process efficiency
  • Ability to generate reports for finance faster
Amanda Lomas profile photo
  • The business wants to go less to IT, however, the tool doesn't allow much in hands of end user so it's has a negative impact in terms of flexibility
  • In terms of integration with various tools like Campaign and Interact, the tool has a positive impact
No photo available

Screenshots

IBM Marketing Operations

Pricing Details

Allocadia

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details

IBM Marketing Operations

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details