What users are saying about

Allocadia

15 Ratings
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Score 7.4 out of 101

IBM Marketing Operations

4 Ratings
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Score 5 out of 101

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Likelihood to Recommend

Allocadia

In my opinion, no software exists that is perfect for 100% of organizations. However, Allocadia is industry neutral and works for 2 marketers or 2000 marketers...it's very scalable in terms of functionality and infrastructure.
Brian Brownrigg profile photo

IBM Marketing Operations

It's not a modern tool, however, the engine is strong and has all features of a project management. But today's tools are very flexible and their UI is very modern and allows end users to create fields/forms and various validations. In terms of API as well, new modern tools are very advanced.
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Pros

  • The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
  • Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
  • The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.
Brian Brownrigg profile photo
  • The tactic creation workflow inside Marketing Operations is really strong and flexible
  • Integration of Marketing Operations with IBM Campaign is one good area
  • Integration with IBM Interact is strong area
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Cons

  • I look forward to improvements on the approvals engine. The latest release is fantastic, and with a couple more additions, it will be even more robust.
  • I would like to eventually see integrations / adapters to project management (MRM workflow) solutions. Part of controlling marketing cost and improving ROI is measuring and improving the marketing process. Marketers would really benefit from being able to manage process and capacity alongside spend and performance.
Brian Brownrigg profile photo
  • The User Interface is one of the areas where a lot of work is required
  • Debugging Marketing Operations is very tough, the logs don't provide enough information. Basic features like who updated the record and at what time is lacking
  • The tool should open up more configuration changes in hands of users. You can't even put custom system validations if you want
No photo available

Likelihood to Renew

Allocadia6.4
Based on 5 answers
I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.
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Usability

Allocadia8.2
Based on 1 answer
Easy to use and allows you to track just about anything that's important to your business
Amanda Lomas profile photo
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No answers yet
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Alternatives Considered

Before Allocadia I was using Excel to track my budget. This led to version control issues when sharing and more potential for incorrect functions to give inaccurate information about my budget.
Nick Miller profile photo
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Return on Investment

  • Increased efficiency in budget tracking, proper coding, approval process, making sure finance actuals match marketing actuals.
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  • The business wants to go less to IT, however, the tool doesn't allow much in hands of end user so it's has a negative impact in terms of flexibility
  • In terms of integration with various tools like Campaign and Interact, the tool has a positive impact
No photo available

Screenshots

IBM Marketing Operations

Pricing Details

Allocadia

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details

IBM Marketing Operations

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details