What users are saying about
18 Ratings
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Score 7 out of 100
1 Rating
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Score 9 out of 100

Likelihood to Recommend

Allocadia

Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!
Benjamin Deigendesch | TrustRadius Reviewer

InsightSquared Marketing Analytics

InsightSquared Marketing Analytics is well suited for businesses with multi-touch marketing analytic requirements, as well as the need to report across multiple object types for accurate details on the MQL funnel/flywheel. Works very well with integrations using Salesforce and HubSpot. You will likely need an established campaign hierarchy in SFDC or in your marketing automation system to be able to get the full benefit of InsightSquared.
Ryan Weber | TrustRadius Reviewer

Pros

Allocadia

  • The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
  • Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
  • The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.
Brian Brownrigg | TrustRadius Reviewer

InsightSquared Marketing Analytics

  • Deep SQL capabilities
  • Highly Customizable
  • Good Integration Options
  • Accurate Multi-touch Analytics
Ryan Weber | TrustRadius Reviewer

Cons

Allocadia

  • The wording between the "plan" and "forecast" sections can be confusing at first, as they both imply the same type of activity.
  • Better recovery options for admins if folders are accidentally deleted - had this happen and took a week of manual recreation from an internal admin to get us up and running again.
Nick Miller | TrustRadius Reviewer

InsightSquared Marketing Analytics

  • Requires SQL knowledge to customize reports
  • Visualizations are a little dated (although in the process of being updated)
  • Ease of editing minor details of reports and dashboard
  • No dashboard-wide updates
Ryan Weber | TrustRadius Reviewer

Likelihood to Renew

Allocadia

Allocadia 6.4
Based on 5 answers
I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.
Anonymous | TrustRadius Reviewer

InsightSquared Marketing Analytics

No score
No answers yet
No answers on this topic

Usability

Allocadia

Allocadia 8.2
Based on 1 answer
Easy to use and allows you to track just about anything that's important to your business
Amanda Lomas | TrustRadius Reviewer

InsightSquared Marketing Analytics

No score
No answers yet
No answers on this topic

Support Rating

Allocadia

No score
No answers yet
No answers on this topic

InsightSquared Marketing Analytics

InsightSquared Marketing Analytics 10.0
Based on 1 answer
InsightSquared has a very responsive team, and always willing to help with reporting needs which are not able to be completed in house. They do offer a professional services team at an additional cost, so if your reporting is very complex, or you have a team that is continuously changing the type of metrics they require as a business, their support team will be an invaluable asset for you.
Ryan Weber | TrustRadius Reviewer

Alternatives Considered

Allocadia

Our Marketing IT Director vetted out the different products and we were sent Allocadia to test. Due to how we run our media and marketing department, this was really the only solution I saw since it most closely aligned with how we run our media.
Anonymous | TrustRadius Reviewer

InsightSquared Marketing Analytics

No answers on this topic

Return on Investment

Allocadia

  • Allocadia's integration with Salesforce.com allows for complete marketing and sales funnel tracking, conversion, and spend analytics.
  • Allocadia's visual display and representation of ROI is incredibly helpful for end users.
  • Allocadia's analytic capabilities allow you to refine your marketing tactics by analyzing trends, allowing you to choose the most effective marketing activities, or types of marketing activities.
Joshua Jamieson | TrustRadius Reviewer

InsightSquared Marketing Analytics

  • Adjusted our business reviews to better represent marketing ROI
  • Increased the timeframes we could accurately report on (up to 2+ years now)
  • Completely new executive leadership team dashboards
Ryan Weber | TrustRadius Reviewer

Screenshots

InsightSquared Marketing Analytics

Pricing Details

Allocadia

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Allocadia Editions & Modules

Edition
Allocadia$99.001
  1. Per Month
Additional Pricing Details

InsightSquared Marketing Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

InsightSquared Marketing Analytics Editions & Modules

Additional Pricing Details

Add comparison