What users are saying about
15 Ratings
15 Ratings
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Score 7.5 out of 101
5 Ratings
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Score 4.9 out of 101

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Likelihood to Recommend

Allocadia

In my opinion, no software exists that is perfect for 100% of organizations. However, Allocadia is industry neutral and works for 2 marketers or 2000 marketers...it's very scalable in terms of functionality and infrastructure.
Brian Brownrigg profile photo

Lead Liaison LMA

I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM.For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
James Summers profile photo

Feature Rating Comparison

Email & Online Marketing

Allocadia
Lead Liaison LMA
5.8
WYSIWYG email editor
Allocadia
Lead Liaison LMA
1.2
Dynamic content
Allocadia
Lead Liaison LMA
9.1
Ability to test dynamic content
Allocadia
Lead Liaison LMA
9.1
Landing pages
Allocadia
Lead Liaison LMA
1.2
A/B testing
Allocadia
Lead Liaison LMA
8.8
Mobile optimization
Allocadia
Lead Liaison LMA
9.1
Email deliverability
Allocadia
Lead Liaison LMA
1.8
List management
Allocadia
Lead Liaison LMA
2.8
Triggered drip sequences
Allocadia
Lead Liaison LMA
8.6

Lead Management

Allocadia
Lead Liaison LMA
4.7
Lead nurturing
Allocadia
Lead Liaison LMA
2.1
Lead scoring and grading
Allocadia
Lead Liaison LMA
3.9
Data quality management
Allocadia
Lead Liaison LMA
9.1
Automated sales alerts and tasks
Allocadia
Lead Liaison LMA
3.6

Campaign Management

Allocadia
Lead Liaison LMA
8.7
Calendaring
Allocadia
Lead Liaison LMA
8.6
Event/webinar marketing
Allocadia
Lead Liaison LMA
8.8

Social Media Marketing

Allocadia
Lead Liaison LMA
8.8
Social sharing and campaigns
Allocadia
Lead Liaison LMA
8.8
Social profile integration
Allocadia
Lead Liaison LMA
8.8

Reporting & Analytics

Allocadia
Lead Liaison LMA
1.2
Dashboards
Allocadia
Lead Liaison LMA
1.8
Standard reports
Allocadia
Lead Liaison LMA
1.0
Custom reports
Allocadia
Lead Liaison LMA
1.0

Platform & Infrastructure

Allocadia
Lead Liaison LMA
6.4
API
Allocadia
Lead Liaison LMA
1.2
Role-based workflow & approvals
Allocadia
Lead Liaison LMA
8.8
Customizability
Allocadia
Lead Liaison LMA
1.0
Integration with Salesforce.com
Allocadia
Lead Liaison LMA
9.1
Integration with Microsoft Dynamics CRM
Allocadia
Lead Liaison LMA
9.1
Integration with SugarCRM
Allocadia
Lead Liaison LMA
9.1

Pros

  • The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
  • Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
  • The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.
Brian Brownrigg profile photo
  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
Linda Stacy profile photo

Cons

  • An integrated calculator as well as an currency exchange calculator. It would make working with the stats a lot easier if some additional tools would be available.
  • Improve the general performance. A topic which is valid at any time. No matter how good your performance is lately, there's always room for improvement.
  • Some smaller adjustments regarding the usability would be great to ease the budget entry process - but as far s I am informed, some changes and updates are coming up with the HTML5 solution
Benjamin Deigendesch profile photo
  • Would be nice for a note section in the contacts OR a complete CRM within
  • Honestly, at this point I could not make any "worthy" suggestions I am happy thus far!
Cindy K. Brown profile photo

Likelihood to Renew

Allocadia6.4
Based on 5 answers
Basically there are no reasons why not to renew the contract. A great plus is the steps Allocadia is currently doing in order to upgrade their software and user interface with state of the art technology
Benjamin Deigendesch profile photo
Lead Liaison LMA9.1
Based on 1 answer
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
Troy Rockman profile photo

Usability

Allocadia8.2
Based on 1 answer
Easy to use and allows you to track just about anything that's important to your business
Amanda Lomas profile photo
Lead Liaison LMA8.2
Based on 1 answer
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
Troy Rockman profile photo

Support

No score
No answers yet
No answers on this topic
Lead Liaison LMA9.1
Based on 1 answer
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
Troy Rockman profile photo

Implementation

No score
No answers yet
No answers on this topic
Lead Liaison LMA9.1
Based on 1 answer
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
Troy Rockman profile photo

Alternatives Considered

Allocadia showed the biggest advantages in regards to the individuality and personalization of the tool as well as in regards to the costs. It provided the services and features we were looking for. While other software had a big load of additional features we were not looking for, Allocadia was the perfect match.
Benjamin Deigendesch profile photo
Salesforce is too much for our company. It does not meet our needs.
Linda Stacy profile photo

Return on Investment

  • Allocadia's integration with Salesforce.com allows for complete marketing and sales funnel tracking, conversion, and spend analytics.
  • Allocadia's visual display and representation of ROI is incredibly helpful for end users.
  • Allocadia's analytic capabilities allow you to refine your marketing tactics by analyzing trends, allowing you to choose the most effective marketing activities, or types of marketing activities.
Joshua Jamieson profile photo
  • Ability to create custom forms per campaign.
Linda Stacy profile photo

Pricing Details

Allocadia

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Allocadia Editions & Modules
Allocadia
Additional Pricing Details

Lead Liaison LMA

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$499*
1.  Depends on package
Lead Liaison LMA Editions & Modules
Lead Liaison LMA
Edition
Visitor Tracking
$2501
Sales and Marketing Automation
$5002
1. Page Views per Month
2. # of Licensed Contacts
Additional Pricing Details