What users are saying about
15 Ratings
15 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.4 out of 101
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 1.6 out of 101

Add comparison

Likelihood to Recommend

Allocadia

Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!
Benjamin Deigendesch profile photo

Lead Liaison LMA

I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM.For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
James Summers profile photo

Feature Rating Comparison

Email & Online Marketing

Allocadia
Lead Liaison LMA
5.8
WYSIWYG email editor
Allocadia
Lead Liaison LMA
1.6
Dynamic content
Allocadia
Lead Liaison LMA
9.1
Ability to test dynamic content
Allocadia
Lead Liaison LMA
9.1
Landing pages
Allocadia
Lead Liaison LMA
1.6
A/B testing
Allocadia
Lead Liaison LMA
8.8
Mobile optimization
Allocadia
Lead Liaison LMA
9.1
Email deliverability
Allocadia
Lead Liaison LMA
1.8
List management
Allocadia
Lead Liaison LMA
3.0
Triggered drip sequences
Allocadia
Lead Liaison LMA
8.6

Lead Management

Allocadia
Lead Liaison LMA
4.8
Lead nurturing
Allocadia
Lead Liaison LMA
2.4
Lead scoring and grading
Allocadia
Lead Liaison LMA
4.1
Data quality management
Allocadia
Lead Liaison LMA
9.1
Automated sales alerts and tasks
Allocadia
Lead Liaison LMA
3.6

Campaign Management

Allocadia
Lead Liaison LMA
8.7
Calendaring
Allocadia
Lead Liaison LMA
8.6
Event/webinar marketing
Allocadia
Lead Liaison LMA
8.8

Social Media Marketing

Allocadia
Lead Liaison LMA
8.8
Social sharing and campaigns
Allocadia
Lead Liaison LMA
8.8
Social profile integration
Allocadia
Lead Liaison LMA
8.8

Reporting & Analytics

Allocadia
Lead Liaison LMA
1.2
Dashboards
Allocadia
Lead Liaison LMA
1.8
Standard reports
Allocadia
Lead Liaison LMA
1.0
Custom reports
Allocadia
Lead Liaison LMA
1.0

Platform & Infrastructure

Allocadia
Lead Liaison LMA
6.4
API
Allocadia
Lead Liaison LMA
1.6
Role-based workflow & approvals
Allocadia
Lead Liaison LMA
8.8
Customizability
Allocadia
Lead Liaison LMA
1.0
Integration with Salesforce.com
Allocadia
Lead Liaison LMA
9.1
Integration with Microsoft Dynamics CRM
Allocadia
Lead Liaison LMA
9.1
Integration with SugarCRM
Allocadia
Lead Liaison LMA
9.1

Pros

  • Allocadia's customer support not just in the setup but as we continue to use it is fantastic. They are fast and very, very helpful.
  • Allocadia was set up to provide my company with as many solutions as possible. We are also given the opportunity to continue to manipulate it within the confines of the structure to make it an even better tool for our department.
No photo available
  • The customer service is very good, it's personal and timely.
  • Onboarding goes the extra mile, they assign you a dedicated person for 3 months.
  • They appear to be continuously adding features to the platform.
James Summers profile photo

Cons

  • I would like to see a greater focus on organizational roles via the ability to create user groups, and custom security groups in Allocadia.
  • I look forward to improvements on the approvals engine.
Joshua Jamieson profile photo
  • Sadly the data is bad. Real bad. We had 2600% ROI from a competitor product that only identified visitors by IP address. Where as LeadLiaison (offering this feature plus many others) did not fully give a return on investment in 12 months.
  • The platform is confusing and not cohesive.
  • The platform tries to do many things. They keep rolling out features but do not perfect them.
  • The landing pages features is dreadful and needs to be much stronger for this type of product.
  • The normally friendly face of the company turns against when you wish to cancel and stop using them.
  • The platform is very closed off to integrations in comparisons with other solutions we've evaluated before and since.
  • There is no community support, so all support has to come directly from Lead Liaison. This slows down solving problems even though their support is good. We suffered particularly due to being in a different time zone (we are in the UK).
James Summers profile photo

Likelihood to Renew

Allocadia6.4
Based on 5 answers
This has and will become something that we require going forward, almost a table-stakes tool.
No photo available
Lead Liaison LMA9.1
Based on 1 answer
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
Troy Rockman profile photo

Usability

Allocadia8.2
Based on 1 answer
Easy to use and allows you to track just about anything that's important to your business
Amanda Lomas profile photo
Lead Liaison LMA8.2
Based on 1 answer
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
Troy Rockman profile photo

Support

No score
No answers yet
No answers on this topic
Lead Liaison LMA9.1
Based on 1 answer
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
Troy Rockman profile photo

Implementation

No score
No answers yet
No answers on this topic
Lead Liaison LMA9.1
Based on 1 answer
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
Troy Rockman profile photo

Alternatives Considered

Allocadia showed the biggest advantages in regards to the individuality and personalization of the tool as well as in regards to the costs. It provided the services and features we were looking for. While other software had a big load of additional features we were not looking for, Allocadia was the perfect match.
Benjamin Deigendesch profile photo
Salesforce is too much for our company. It does not meet our needs.
Linda Stacy profile photo

Return on Investment

  • Reduced error prone in regards to the budget data
  • New insights to budget planned, spend and split
  • More efficient work on the budget maintenance
Benjamin Deigendesch profile photo
  • Ability to create custom forms per campaign.
Linda Stacy profile photo

Pricing Details

Allocadia

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Allocadia Editions & Modules
Allocadia
Additional Pricing Details

Lead Liaison LMA

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$499*
1.  Depends on package
Lead Liaison LMA Editions & Modules
Lead Liaison LMA
Edition
Visitor Tracking
$2501
Sales and Marketing Automation
$5002
1. Page Views per Month
2. # of Licensed Contacts
Additional Pricing Details