What users are saying about
15 Ratings

Marketo

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Top Rated
1678 Ratings
15 Ratings
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Score 7.5 out of 101

Marketo

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Top Rated
1678 Ratings
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Score 8 out of 101

Add comparison

Likelihood to Recommend

Allocadia

In my opinion, no software exists that is perfect for 100% of organizations. However, Allocadia is industry neutral and works for 2 marketers or 2000 marketers...it's very scalable in terms of functionality and infrastructure.
Brian Brownrigg profile photo

Marketo

Marketo worked very well when I was working for a for-profit business. Its features really cater to the tech-savvy company who has the budget and time to focus on developing content and following leads. However, I would not use this in the non-profit space or within companies that are not very tech savvy. It's a little more advanced and focuses heavily on providing tools for generating revenue, which isn't always the goal for a non-profit.
Brittney Collier profile photo

Feature Rating Comparison

Email & Online Marketing

Allocadia
Marketo
7.7
WYSIWYG email editor
Allocadia
Marketo
7.4
Dynamic content
Allocadia
Marketo
7.6
Ability to test dynamic content
Allocadia
Marketo
7.5
Landing pages
Allocadia
Marketo
7.3
A/B testing
Allocadia
Marketo
7.4
Mobile optimization
Allocadia
Marketo
7.1
Email deliverability
Allocadia
Marketo
8.2
List management
Allocadia
Marketo
8.5
Triggered drip sequences
Allocadia
Marketo
8.6

Lead Management

Allocadia
Marketo
8.3
Lead nurturing
Allocadia
Marketo
8.6
Lead scoring and grading
Allocadia
Marketo
8.4
Data quality management
Allocadia
Marketo
7.8
Automated sales alerts and tasks
Allocadia
Marketo
8.1

Campaign Management

Allocadia
Marketo
7.4
Calendaring
Allocadia
Marketo
6.7
Event/webinar marketing
Allocadia
Marketo
8.1

Social Media Marketing

Allocadia
Marketo
6.8
Social sharing and campaigns
Allocadia
Marketo
7.0
Social profile integration
Allocadia
Marketo
6.6

Reporting & Analytics

Allocadia
Marketo
7.1
Dashboards
Allocadia
Marketo
7.1
Standard reports
Allocadia
Marketo
7.3
Custom reports
Allocadia
Marketo
6.9

Platform & Infrastructure

Allocadia
Marketo
7.6
API
Allocadia
Marketo
8.0
Role-based workflow & approvals
Allocadia
Marketo
7.7
Customizability
Allocadia
Marketo
7.8
Integration with Salesforce.com
Allocadia
Marketo
8.7
Integration with Microsoft Dynamics CRM
Allocadia
Marketo
7.1
Integration with SugarCRM
Allocadia
Marketo
6.5

Pros

  • Plan and allocating quarterly budgets.
  • Providing reports on your budget.
  • Generating "MRM" codes to tie our purchase orders in finance to our project codes within our individual team budgets.
Nick Miller profile photo
  • My favorite and most-used feature on Marketo is the Design Studio, where I can create landing pages for our marketing assets. It's extremely easy to upload the eBooks, infographics, flyers, etc. that we create about our products. Marketo creates a link to each content piece, which we use in so many places -- on our website, in a content database, on social media platforms, etc.
  • Marketo also does well with lead nurturing. We've been able to gain new clients by sharing content tailored to the groups Marketo has divided our contacts into. This helps us to stay on track and in contact with the customer at every stage in the buyer journey.
  • Marketo helps a lot when it comes to building out HTML emails. I came into my job with no knowledge of HTML, but I am able to easily build HTML emails in Marketo with the templates the platform comes with. This saves us a lot of time and energy, but I also learned more about HTML because the source code of the email is still there if you need it.
Brittney Collier profile photo

Cons

  • The wording between the "plan" and "forecast" sections can be confusing at first, as they both imply the same type of activity.
  • Better recovery options for admins if folders are accidentally deleted - had this happen and took a week of manual recreation from an internal admin to get us up and running again.
Nick Miller profile photo
  • While a pro about Marketo is its robust platform and tools, a con is that it takes significantly more time to understand and become highly knowledgeable about the platform.
  • Marketo is pretty pricey compared to other platforms like HubSpot, and additional functionality/features within Marketo seems to come at a higher price.
  • The reports are pretty basic and not as visually appealing as other auto-generated reports in competitor platforms like HubSpot.
Whitney Slothower profile photo

Likelihood to Renew

Allocadia6.4
Based on 5 answers
Basically there are no reasons why not to renew the contract. A great plus is the steps Allocadia is currently doing in order to upgrade their software and user interface with state of the art technology
Benjamin Deigendesch profile photo
Marketo7.8
Based on 139 answers
Marketo has the robust reporting, triggers, and filters to meet our business needs.
Carley Donovan profile photo

Usability

Allocadia8.2
Based on 1 answer
Easy to use and allows you to track just about anything that's important to your business
Amanda Lomas profile photo
Marketo7.4
Based on 88 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.
Romy Ribitzky profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Marketo8.5
Based on 21 answers
Marketo has never been unavailable that I've seen other than regularly scheduled maintenance which is announced in advance.
Robert Barrett, MBA profile photo

Performance

No score
No answers yet
No answers on this topic
Marketo7.9
Based on 27 answers
Pages do not load quickly and caching is not available with Marketo. Google PageSpeed ranks it pretty low, which is something I'm hoping they'll improve in future releases.
Robert Barrett, MBA profile photo

Support

No score
No answers yet
No answers on this topic
Marketo6.9
Based on 77 answers
Some support reps are great, and others don't help at all. Calling the phone line is useless.
Carley Donovan profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Marketo7.0
Based on 10 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

Allocadia7.3
Based on 1 answer
No answer on this topic is available.
Marketo2.4
Based on 25 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA profile photo

Implementation

No score
No answers yet
No answers on this topic
Marketo7.1
Based on 36 answers
Find someone who gets Marketing and is also tech savvy. You need a combination of these skills in your implementation partner.
Rajesh Talele profile photo

Alternatives Considered

Our firm very purposefully keeps up with several competing technologies so we can provide a wide, platform agnostic view of the marketplace. We partner with those companies that "wow" us. Allocadia is not a full blown MOPS software with Workflow, DAM, etc. Allocadia nails Marketing Performance Management--a pain point for most companies--by bringing the budgeting, planning, and tracking of marketing spend to an online, collaborative platform.
Joshua Jamieson profile photo
They are the market leader for a reason, their integrations are fully developed and they do the job well. Pardot and MailChimp suffer from lack of development in automation.
Adam Marré profile photo

Scalability

No score
No answers yet
No answers on this topic
Marketo7.3
Based on 7 answers
We have noticed performance issues when large jobs are submitted. Typically involving imports or massive data changes but we've noticed slowdowns and bottlenecks.
Robert Barrett, MBA profile photo

Return on Investment

  • Increased efficiency in budget tracking, proper coding, approval process, making sure finance actuals match marketing actuals.
No photo available
  • Marketo has definitely helped with efficiency. We moved from another program where we had to upload lists and could only do them in batches of so many at a time. This and many other factors have made us more efficient!
  • Marketo has helped us with our tracking of leads through the entire funnel. We can now go from an anonymous lead just looking at our website all the way through to closed business. We can also then loop it around again to use our lead process for upsell opportunities which is critical in today's market.
  • Marketo has had a huge impact on us because of its ability to integrate with our CRM. We can now work with sales and customer service to ensure that we have the correct contacts and there is seamless integration to offer them the visibility into what a contact has received.
Amber Hobson profile photo

Pricing Details

Allocadia

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Allocadia Editions & Modules
Allocadia
Additional Pricing Details

Allocadia More Information

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.

Marketo More Information