What users are saying about
15 Ratings

Marketo

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Top Rated
1579 Ratings
15 Ratings
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Score 7.4 out of 101

Marketo

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Top Rated
1579 Ratings
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Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Allocadia

In my opinion, no software exists that is perfect for 100% of organizations. However, Allocadia is industry neutral and works for 2 marketers or 2000 marketers...it's very scalable in terms of functionality and infrastructure.
Brian Brownrigg profile photo

Marketo

Marketo worked very well when I was working for a for-profit business. Its features really cater to the tech-savvy company who has the budget and time to focus on developing content and following leads. However, I would not use this in the non-profit space or within companies that are not very tech savvy. It's a little more advanced and focuses heavily on providing tools for generating revenue, which isn't always the goal for a non-profit.
Brittney Collier profile photo

Feature Rating Comparison

Email & Online Marketing

Allocadia
Marketo
7.8
WYSIWYG email editor
Allocadia
Marketo
7.4
Dynamic content
Allocadia
Marketo
7.6
Ability to test dynamic content
Allocadia
Marketo
7.5
Landing pages
Allocadia
Marketo
7.5
A/B testing
Allocadia
Marketo
7.5
Mobile optimization
Allocadia
Marketo
7.2
Email deliverability
Allocadia
Marketo
8.1
List management
Allocadia
Marketo
8.6
Triggered drip sequences
Allocadia
Marketo
8.6

Lead Management

Allocadia
Marketo
8.3
Lead nurturing
Allocadia
Marketo
8.6
Lead scoring and grading
Allocadia
Marketo
8.4
Data quality management
Allocadia
Marketo
7.8
Automated sales alerts and tasks
Allocadia
Marketo
8.3

Campaign Management

Allocadia
Marketo
7.4
Calendaring
Allocadia
Marketo
6.6
Event/webinar marketing
Allocadia
Marketo
8.2

Social Media Marketing

Allocadia
Marketo
6.8
Social sharing and campaigns
Allocadia
Marketo
6.9
Social profile integration
Allocadia
Marketo
6.6

Reporting & Analytics

Allocadia
Marketo
7.0
Dashboards
Allocadia
Marketo
6.8
Standard reports
Allocadia
Marketo
7.2
Custom reports
Allocadia
Marketo
6.8

Platform & Infrastructure

Allocadia
Marketo
7.9
API
Allocadia
Marketo
8.1
Role-based workflow & approvals
Allocadia
Marketo
7.8
Customizability
Allocadia
Marketo
7.9
Integration with Salesforce.com
Allocadia
Marketo
9.0
Integration with Microsoft Dynamics CRM
Allocadia
Marketo
7.6
Integration with SugarCRM
Allocadia
Marketo
6.9

Pros

  • Allocadia's customer support not just in the setup but as we continue to use it is fantastic. They are fast and very, very helpful.
  • Allocadia was set up to provide my company with as many solutions as possible. We are also given the opportunity to continue to manipulate it within the confines of the structure to make it an even better tool for our department.
No photo available
  • My favorite and most-used feature on Marketo is the Design Studio, where I can create landing pages for our marketing assets. It's extremely easy to upload the eBooks, infographics, flyers, etc. that we create about our products. Marketo creates a link to each content piece, which we use in so many places -- on our website, in a content database, on social media platforms, etc.
  • Marketo also does well with lead nurturing. We've been able to gain new clients by sharing content tailored to the groups Marketo has divided our contacts into. This helps us to stay on track and in contact with the customer at every stage in the buyer journey.
  • Marketo helps a lot when it comes to building out HTML emails. I came into my job with no knowledge of HTML, but I am able to easily build HTML emails in Marketo with the templates the platform comes with. This saves us a lot of time and energy, but I also learned more about HTML because the source code of the email is still there if you need it.
Brittney Collier profile photo

Cons

  • The drag and drop feature can be a little finicky on the budgets tab. You have to have just the right touch to get something to nest properly.
  • There is a strange glitch sometimes when selecting a vendor in the actuals tab: No matter how many times I'll select a certain vendor from the drop down, it will somehow choose a random different one.
  • It would be cool if the amounts entered into the PO panel could automatically total up and populate the forecast field.
No photo available
  • Marketo could mostly improve its terminology when naming the features. For example, naming the area where content is uploaded as the "design studio" is confusing. You would think that would be an area where content is designed or edited, but it's not. The naming of their features is very confusing and not intuitive at all.
  • Marketo is not always easy to use when creating landing pages. There have been times when I updated a document, so I had to upload the new version to Marketo. But when clients clicked the link , it still took them to the old version. I've waited a full day sometimes just to come back to the office in the morning and see that my landing page is still not displaying the correct version.
  • I wish Marketo had more email templates. Because we don't know HTML well, it's difficult for us to build our own. One of the expected perks of purchasing a solution is to solve issues like this, but sometimes Marketo's email templates are still very limiting as far as layout is concerned.
Brittney Collier profile photo

Likelihood to Renew

Allocadia6.4
Based on 5 answers
We will never go back to using spreadsheets. We have already invested considerable time in getting our process to where it is.
No photo available
Marketo8.0
Based on 137 answers
There is no question that this is the best tool on the market.
Frank Carpenter profile photo

Usability

Allocadia8.2
Based on 1 answer
Easy to use and allows you to track just about anything that's important to your business
Amanda Lomas profile photo
Marketo7.4
Based on 88 answers
I find it is easy to understand and simple to get things done.
Rajesh Talele profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Marketo8.5
Based on 21 answers
We have never had Marketo not be up and running for us.
Amber Hobson profile photo

Performance

No score
No answers yet
No answers on this topic
Marketo7.9
Based on 27 answers
Pages do not load quickly and caching is not available with Marketo. Google PageSpeed ranks it pretty low, which is something I'm hoping they'll improve in future releases.
Robert Barrett, MBA profile photo

Support

No score
No answers yet
No answers on this topic
Marketo6.9
Based on 77 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Marketo7.0
Based on 10 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

Allocadia7.3
Based on 1 answer
No answer on this topic is available.
Marketo2.6
Based on 25 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA profile photo

Implementation

No score
No answers yet
No answers on this topic
Marketo7.2
Based on 36 answers
Find someone who gets Marketing and is also tech savvy. You need a combination of these skills in your implementation partner.
Rajesh Talele profile photo

Alternatives Considered

Previously we were using Excel spreadsheets. This was a nightmare, as the entire spreadsheet would be ruined if one formula was off.
No photo available
As compared to Eloqua, Marketo is ahead in terms of user friendliness, the way one can set-up campaign in marketo and set-up nurture programs is way easier as compared to EloquaHubSpot - the level of customization can be done in Marketo is nothing compared to HubSpotPardot - Almost all the features in MArketo are better than Pardot
abhishek chandra profile photo

Scalability

No score
No answers yet
No answers on this topic
Marketo7.3
Based on 7 answers
We have noticed performance issues when large jobs are submitted. Typically involving imports or massive data changes but we've noticed slowdowns and bottlenecks.
Robert Barrett, MBA profile photo

Return on Investment

  • Increased efficiency in budget tracking, proper coding, approval process, making sure finance actuals match marketing actuals.
No photo available
  • Employee productivity went up a certain degree - but we came from hard coding every single page of our website and building new landing pages. And actually hardcoding forms. So all of those things improved, but then it was "how do I make Marketo do XYZ?" and then there's a time investment there. In the end, productivity went up, but time is spent rigging Marketo instead of doing what we want Marketo do to for us.
  • Increased efficiency for webinars. I suppose they did get a little easier when we finally figured out there was a GTW integration (after 18 months of using both tools separately, just happened to stumble across it one day).
Carissa Crittenden profile photo

Pricing Details

Allocadia

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Allocadia Editions & Modules
Allocadia
Additional Pricing Details

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.