What users are saying about

Custora

1 Ratings

AllProWebTools

4 Ratings
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Score 6.7 out of 101

Custora

1 Ratings
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Score 9 out of 101

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Likelihood to Recommend

AllProWebTools

It works very well for my cooking business.
Trisha Thiel profile photo

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
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Feature Rating Comparison

Sales Force Automation

AllProWebTools
9.1
Custora
8.5
Customer data management / contact management
AllProWebTools
9.1
Custora
9.0
Workflow management
AllProWebTools
9.1
Custora
8.0
Quote & order management
AllProWebTools
9.1
Custora
Territory management
AllProWebTools
Custora
8.0
Integration with email client (e.g., Outlook or Gmail)
AllProWebTools
Custora
9.0

Marketing Automation

AllProWebTools
9.1
Custora
Lead management
AllProWebTools
9.1
Custora
Email marketing
AllProWebTools
9.1
Custora

CRM Project Management

AllProWebTools
9.1
Custora
Task management
AllProWebTools
9.1
Custora
Billing and invoicing management
AllProWebTools
9.1
Custora

Customization

AllProWebTools
9.1
Custora
9.0
Custom fields
AllProWebTools
9.1
Custora
9.0
Custom objects
AllProWebTools
Custora
9.0
API for custom integration
AllProWebTools
Custora
9.0

Platform

AllProWebTools
4.5
Custora
Mobile access
AllProWebTools
4.5
Custora

Integrations with 3rd-party Software

AllProWebTools
Custora
9.0
Marketing automation
AllProWebTools
Custora
9.0

Pros

  • The CRM holds all of my contacts and it is already integrated with all of my other tools.
  • The Email Management system is already integrated with all of my other tools. This means that I do not have to download CSVs and upload them to a separate email program everytime I want to send out an email blast.
  • I can take payments in the same system that has my email marketing and CRM. This means that I can create tags and send different email campaigns depending on if I have received payment or not.
  • The website hosting means that I can use the same software to update my blog and gallery of food pictures.
  • I can sell tickets to my cooking classes from the same software that manages everything else that I do in my business.
  • I use the task manager that is built in to remind me of things I need to do. I really like that it is tied into my CRM so I can tag tasks to specific clients.
  • The built in timecard system allows me to "clock in" to whatever client that I am working on so that my time and hourly rate are automatically calculated for me. My invoices are sent automatically on the first of each month.
Trisha Thiel profile photo
  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
No photo available

Cons

  • QuickBooks Integration
  • More email templates
  • They do not have an app
Trisha Thiel profile photo
  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
No photo available

Alternatives Considered

I used to use Microsoft Excel to organize my business - but it got pretty crazy pretty fast.
Trisha Thiel profile photo
Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
No photo available

Return on Investment

  • It just makes it easier for me to track what is going on in my business.
  • I like having everything in one place, instead of a bunch of different programs.
Trisha Thiel profile photo
  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
No photo available

Screenshots

Pricing Details

AllProWebTools

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$195*
1.  per installation
AllProWebTools Editions & Modules
AllProWebTools
Edition
Base + Website Hosting
$101
1. per installation
Additional Pricing Details
Starting price of $10/month for unlimited user accounts. Provides website hosting, task manager, blogging, password manager, office chat, and the WorkFlow Timeline. Setup fee covers up to 10 hours of personal training and data import from other software programs.

Custora

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Custora Editions & Modules
Custora
Additional Pricing Details