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4 Ratings
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Score 6.8 out of 101
84 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

AllProWebTools

It works very well for my cooking business.
Trisha Thiel profile photo

IBM Watson Campaign Automation

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido profile photo

Feature Rating Comparison

Sales Force Automation

AllProWebTools
9.1
IBM Watson Campaign Automation
Customer data management / contact management
AllProWebTools
9.1
IBM Watson Campaign Automation
Workflow management
AllProWebTools
9.1
IBM Watson Campaign Automation
Quote & order management
AllProWebTools
9.1
IBM Watson Campaign Automation

Marketing Automation

AllProWebTools
9.1
IBM Watson Campaign Automation
Lead management
AllProWebTools
9.1
IBM Watson Campaign Automation
Email marketing
AllProWebTools
9.1
IBM Watson Campaign Automation

CRM Project Management

AllProWebTools
9.1
IBM Watson Campaign Automation
Task management
AllProWebTools
9.1
IBM Watson Campaign Automation
Billing and invoicing management
AllProWebTools
9.1
IBM Watson Campaign Automation

Customization

AllProWebTools
9.1
IBM Watson Campaign Automation
Custom fields
AllProWebTools
9.1
IBM Watson Campaign Automation

Platform

AllProWebTools
4.5
IBM Watson Campaign Automation
Mobile access
AllProWebTools
4.5
IBM Watson Campaign Automation

Email & Online Marketing

AllProWebTools
IBM Watson Campaign Automation
7.4
WYSIWYG email editor
AllProWebTools
IBM Watson Campaign Automation
5.9
Dynamic content
AllProWebTools
IBM Watson Campaign Automation
5.9
Ability to test dynamic content
AllProWebTools
IBM Watson Campaign Automation
7.0
Landing pages
AllProWebTools
IBM Watson Campaign Automation
7.3
A/B testing
AllProWebTools
IBM Watson Campaign Automation
7.7
Mobile optimization
AllProWebTools
IBM Watson Campaign Automation
8.0
Email deliverability
AllProWebTools
IBM Watson Campaign Automation
8.6
List management
AllProWebTools
IBM Watson Campaign Automation
8.4
Triggered drip sequences
AllProWebTools
IBM Watson Campaign Automation
7.8

Lead Management

AllProWebTools
IBM Watson Campaign Automation
6.1
Lead nurturing
AllProWebTools
IBM Watson Campaign Automation
6.0
Lead scoring and grading
AllProWebTools
IBM Watson Campaign Automation
5.9
Data quality management
AllProWebTools
IBM Watson Campaign Automation
6.7
Automated sales alerts and tasks
AllProWebTools
IBM Watson Campaign Automation
6.0

Campaign Management

AllProWebTools
IBM Watson Campaign Automation
7.1
Calendaring
AllProWebTools
IBM Watson Campaign Automation
7.0
Event/webinar marketing
AllProWebTools
IBM Watson Campaign Automation
7.3

Social Media Marketing

AllProWebTools
IBM Watson Campaign Automation
5.6
Social sharing and campaigns
AllProWebTools
IBM Watson Campaign Automation
7.0
Social profile integration
AllProWebTools
IBM Watson Campaign Automation
4.1

Reporting & Analytics

AllProWebTools
IBM Watson Campaign Automation
5.7
Dashboards
AllProWebTools
IBM Watson Campaign Automation
6.2
Standard reports
AllProWebTools
IBM Watson Campaign Automation
7.4
Custom reports
AllProWebTools
IBM Watson Campaign Automation
3.6

Platform & Infrastructure

AllProWebTools
IBM Watson Campaign Automation
7.4
API
AllProWebTools
IBM Watson Campaign Automation
8.7
Role-based workflow & approvals
AllProWebTools
IBM Watson Campaign Automation
4.7
Customizability
AllProWebTools
IBM Watson Campaign Automation
6.0
Integration with Salesforce.com
AllProWebTools
IBM Watson Campaign Automation
9.0
Integration with Microsoft Dynamics CRM
AllProWebTools
IBM Watson Campaign Automation
8.0
Integration with SugarCRM
AllProWebTools
IBM Watson Campaign Automation
8.0

Pros

  • The CRM holds all of my contacts and it is already integrated with all of my other tools.
  • The Email Management system is already integrated with all of my other tools. This means that I do not have to download CSVs and upload them to a separate email program everytime I want to send out an email blast.
  • I can take payments in the same system that has my email marketing and CRM. This means that I can create tags and send different email campaigns depending on if I have received payment or not.
  • The website hosting means that I can use the same software to update my blog and gallery of food pictures.
  • I can sell tickets to my cooking classes from the same software that manages everything else that I do in my business.
  • I use the task manager that is built in to remind me of things I need to do. I really like that it is tied into my CRM so I can tag tasks to specific clients.
  • The built in timecard system allows me to "clock in" to whatever client that I am working on so that my time and hourly rate are automatically calculated for me. My invoices are sent automatically on the first of each month.
Trisha Thiel profile photo
  • Salesforce integration - Clunky at best. Also, since the database in Engage has to be keyed off the Salesforce CRM ID, it allows dupe records.
  • Support - Generally good and responsive. Only a few times did I have more product knowledge than the person on the phone.
  • It sends email - Except when you're queued behind someone's large send or there's a product issue.
Ryan Kramer, MBA profile photo

Cons

  • QuickBooks Integration
  • More email templates
  • They do not have an app
Trisha Thiel profile photo
  • My clients are crying out for a drag and drop email editor. While the WYSIWYG editor is fine, this would be a huge win for IBM!
  • The inbuilt reporting suite could do with an overhaul and to allow users to build more customised reports. Some elements of the reporting could do with better filtering options as well, or start with a filter rather than loading everything in the first instance.
  • Would be good to be able to make more assets portable between databases and have an 'asset import mapping' process to re-point/configure anything that doesn't match the original source.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation5.5
Based on 30 answers
Because we're happy customers!
Becca Ray profile photo

Usability

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation8.0
Based on 6 answers
In my opinion the web training for Silverpop is very comprehensive and the system itself is pretty easy to pick up if you have had past experience with email marketing systems. If this is your first foray into email marketing it may be a bit tougher to learn than the entry level systems like mailchimp or constant contact.
Joe Sisler profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Performance

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used
Michael Hobley profile photo

Support

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler profile photo

Online Training

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Implementation

No score
No answers yet
No answers on this topic
IBM Watson Campaign Automation7.4
Based on 4 answers
Implementation for the most part went smoothly - and I don't think the hiccups were Silverpop's problem. Understanding our internal need for multiple IP addresses and handling our CRM integration made for some bumps in the road - but that was later, after our first year -- not our initial implementation. The initial implementation went smoothly.
Michael Hobley profile photo

Alternatives Considered

I used to use Microsoft Excel to organize my business - but it got pretty crazy pretty fast.
Trisha Thiel profile photo
As an Email Service Provider, it blows Constant Contact and Thindata out of the water. But as a reporting tool, it's difficult to navigate and lacks metrics.
Becca Ray profile photo

Return on Investment

  • It just makes it easier for me to track what is going on in my business.
  • I like having everything in one place, instead of a bunch of different programs.
Trisha Thiel profile photo
  • Increased mailings
  • Easier database management
  • Central email database
Katie Callicutt profile photo

Pricing Details

AllProWebTools

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$195*
1.  per installation
AllProWebTools Editions & Modules
AllProWebTools
Edition
Base + Website Hosting
$101
1. per installation
Additional Pricing Details
Starting price of $10/month for unlimited user accounts. Provides website hosting, task manager, blogging, password manager, office chat, and the WorkFlow Timeline. Setup fee covers up to 10 hours of personal training and data import from other software programs.

IBM Watson Campaign Automation

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
IBM Watson Campaign Automation Editions & Modules
IBM Watson Campaign Automation
Additional Pricing Details