Alooma vs. Integrately

Very appropriate for managing an ELT stack -- Alooma handles the 'E' and 'L' pieces very well. Due to the way transformation is setup, it is more on the lightweight side of things and thus works for this kind of stack. For more traditional ETL stacks, Alooma would probably not be the right fit.

Incentivized

Integrately boasts a long list of products that it works with, but I feel that the actual implementation is clunky hit-or-miss. In my experience, the UI to create automations is miserably terrible. It shows way too many fields and is constantly resetting collapsed steps, so there is an absolutely dreadful amount of scrolling and searching involved. The order of fields often seems extremely random, which further makes the process for me extremely painful. There seem to be relatively few products that they truly integrate with, and most rely on JSON publishing. Testing is very difficult in my experience as it would only look for the most recent JSON data. It is not possible to test the automations with historical data. The actual success rate of automations is extremely spotty and it is nearly impossible to troubleshoot given the terrible UI. Split workflows (if/then) are very, very clunky. I wasted a huge amount of time manually replicating automations for various gateways.

• Transformation of data before entering the data warehouse -- allows for a consistent/understandable schema for analytics teams.
• Adding of additional data sources: Alooma has a large library of pre-built, common 3rd party vendors for which data is often needed to be ETL-ed.

Incentivized

• Marketing Automation
• Enroll learners in a course
• Send Instant Order Confirmation Email, SMS and Whatsapp Message
• Connect Google Sheet with other apps

Incentivized

• More tools on managing the data warehouse itself. Although great on the ingest and transformation of data, more help provided by the tool on managing the outputs would be welcome.
• Increase possibilities in the transformation step, rather than single event transformations.

Incentivized

• Their workflow builder is almost impossible to use.
• Troubleshooting errors is difficult unless you are a programmer.
• User unfriendly for non-techies.
• Relies heavily on JSON publishing for many tools rather than native integration.

Haven't used the alternatives, since Alooma was one of the earlier ones to the market. From a cursory viewing, however, the features seem to match relatively similarly.

Incentivized

Integrately is super easy to use, there isn’t a huge learning curve to using it, and their live chat support is also great, so Integrately is better than most.

Incentivized

• Allowing for additional data sources to more automation capability around monitoring the business is a huge ROI

Incentivized

• I wasted a huge amount of time building workflows that I ultimately walked away from because they did not reliably work.
• They are more affordable than Zapier but in this case, you definitely get what you pay for.