Alooma vs. Vertify

Very appropriate for managing an ELT stack -- Alooma handles the 'E' and 'L' pieces very well. Due to the way transformation is setup, it is more on the lightweight side of things and thus works for this kind of stack. For more traditional ETL stacks, Alooma would probably not be the right fit.

Incentivized

I would recommend it, as VertifyData exactly fit our use case. I can't speak for all use cases and all connectors - naturally - but the ones we are using and have explored so far, work perfectly well. Also, being a person myself that is not fluent in SQL or JSON or API language in general, I was still able to create all workflows our company needed myself. Which I consider a huge benefit.

• Transformation of data before entering the data warehouse -- allows for a consistent/understandable schema for analytics teams.
• Adding of additional data sources: Alooma has a large library of pre-built, common 3rd party vendors for which data is often needed to be ETL-ed.

Incentivized

• Communication.
• Follow up.
• They're constantly trying to improve.

• More tools on managing the data warehouse itself. Although great on the ingest and transformation of data, more help provided by the tool on managing the outputs would be welcome.
• Increase possibilities in the transformation step, rather than single event transformations.

Incentivized

• Automated error trouble-shooting is not always clear/helpful
• Clearly distinguishing internal errors vs. external errors
• Perhaps a blog where users can interact with questions + solutions

Creating a mapping between source and target while also using lookups and transformations is not trivial. And VertifyData solved this reasonably well, at least all users in my organization understood it pretty quickly.

It is not the easiest user interface to read/understand. However, once you understand how it works, then using it is not that bad. It's hard to remember what feature is listed under what tab (Manage vs. Define). A suggestion would be to get all call to actions on the same page

Haven't used the alternatives, since Alooma was one of the earlier ones to the market. From a cursory viewing, however, the features seem to match relatively similarly.

Incentivized

Vertify offered more flexibility and was presented as a simple solution. In reality, it is more complex that we envisioned and we have never fully utilized our tools due to the lack of ability to configure things properly.

Incentivized

• Allowing for additional data sources to more automation capability around monitoring the business is a huge ROI

Incentivized

• Independently, teams are able to carry out their process with less communication and at a higher level of accuracy.
• VertifyData is actively taking into consideration, consulting, and supporting our plans to build out the business