Alterian Real-Time CX Platform (launched as "Chameleon" in 2017) is a customer journey orchestration management solution, oriented towards global audiences. Alterian tracks individual journey performance in real time and, with metrics, evaluates the success of KPI/goal performances from multiple journeys.
SDL divested itself of the platform in late 2016, and the Alterian division re-emerged as a result of this as an independent company.
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HCL Unica
Score 7.9 out of 10
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HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.
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Pricing
Alterian Real-Time CX Platform
HCL Unica
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Alterian Real-Time CX Platform
HCL Unica
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Optional
Additional Details
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More Pricing Information
Community Pulse
Alterian Real-Time CX Platform
HCL Unica
Considered Both Products
Alterian Real-Time CX Platform
No answer on this topic
HCL Unica
Verified User
Consultant
Chose HCL Unica
Unica compares very well against other tools such as SAS CM and Teradata. It is easier to use. However, SAS CM has more built in value added components and Teradata supports highly complex segmentation and campaigns rapid execution a little better. Alterian does not support …
Alterian is limited on the database side and can limit the amount of reporting and analysis that can be done. Because Unica can support a variety of platforms, this limitation does not exist.
Most recently Senior Client Services Manager & Client Services Team Leader
Chose HCL Unica
It's been a market leader within this space for over 10 years, it has a high ability to execute time and time again. Against it's competitors it has been tried and proven to been robust but flexible within reason to allow adaptations that will not break the system. Can be …