Alteryx Designer Cloud vs. SMARTe Data Platform

For doing ETL and data transformations where your data is already in a cloud environment Alteryx Designer Cloud is ideal. It allows for the continued democratisation of data and analytics to permeate more extensively throughout a business, particularly those that are already in the cloud or have cloud services in place and are comfortable with procurement and consumption of these systems over and above desktop software. The ETL processing for data validation and wrangling uses machine learning to enable highly efficient data manipulation which saves lots of time and this is a distinct advantage over the desktop software. The expansion and integration of other Alteryx cloud services such as ML, Metrics Store and App builder will only strengthen this position

1. SMARTe was purchased to serve three purposes. To to act as a secondary source of enrichment to another product. Our lead qualification processes rely on accurate data being populated and enriched. SMARTe boosts our enrichment rate by 20% in some areas vs our other supplier. We performed this analysis during renewal which confirmed their complimentary functionality in this area. From this point of view it runs silently in the background without maintenance making it perfect for our needs.
2. The ability to correctly classify free Text job titles into segmentable values. Most enrichment platforms will provide values with a job title they provide which is ok, but SMARTe will categorise any title we send regardless of if they match the contact. This has a large impact to how we can successfully make use of our data from segmentation to Lead Scoring.
3. New contacts - we have two options here, download straight from their humungous dataset using the filters provided (including being able to upload accounts to match). Or, use their bespoke service which ranges from desk based research to GDPR compliant phone qualifies contacts. One area that could improve is the integration with HubSpot. A robust API means we have managed to integrate, but Native integration would be preferred.

• Combining large data sets - these can be compressed into database files to make for faster runs.
• Formatting data - this can take 45 min of formatting an excel sheet and run it in 7 seconds.
• Sending large batch emails - some workflows we have send out 50+ emails to customers in just minutes.

Incentivized

• Unlocking Phone Number from a contact
• Unlocking Email from a contact
• Tracking the relevant role within the company
• Understanding companies organization

Incentivized

• New tools to match the ones existing in Designer on-premise.
• Environments management.
• Environment variables handling.

• UI could be better.
• Automate the product buying experience.

I feel like the usability works for every level of computer user. There are very simple tools that can accomplish a huge amount of time savings, and there are very complex tools that can give you even more. We mainly use just the simple tools in our company and have gained an incredible amount of time savings

Incentivized

Our IT group presented Trifacta to me. They picked it out and among the crowd for me. This was way beyond ETL tools, SQL, or any programming language. It's just much faster and because it's sitting on Hadoop you bypass some of the slowdowns typically faced with RDBMS.

Incentivized

We use them to compliment each other, there are areas that Clearbit provides matches that SMARTe does not and visa versa. This applies at both a contact and an account level. Where SMARTe really stands out (for me) is the ability to classify any provided Job Title. This really has dramatic impact to our processes. Clearbit does have a native integration that offers data refresh.

• It makes it easier to hire staff for data cleaning.

Incentivized

• More contacts available
• Increased response rate thanks to more way to reach out
• Increased conversion rate

Incentivized