What users are saying about
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144 Ratings
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Top Rated
1479 Ratings

Alteryx Platform

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144 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101

HubSpot

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Top Rated
1479 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Likelihood to Recommend

Alteryx Platform

I wish I had found and used Alteryx Analytics years ago. Having multiple data sources with a variety of naming conventions for our businesses we spent WEEKS cleaning/reorganizing/renaming fields in our data to be able to consolidate. We did this on one set of reports for one use. Each time we wanted an update this process would need to be repeated. This took tons of useless admin time. Had we had Alteryx we could have created 1 identifier, noted all the different naming conventions or issues, selected the ones we wanted and created the workflow to use it over and over and over again on any data we wanted. Build once - use multiple times. It would have been (and now is) a HUGE time saver. Plus any new anomalies are identified by the program as errors so you can "autocorrect" them in the same workflow. Alteryx is a miracle in my opinion.
Susan Knolla profile photo

HubSpot

HubSpot is perfect for small to medium-sized businesses. It can be applicable for some larger businesses, but maybe not used in the same way. It does marketing really well which is the part some other systems are missing, so larger companies I've seen tend to use Salesforce and HubSpot together. HubSpot's CRM isn't as robust as other platforms, but it is also free. For small and medium businesses it is perfect because it provides many free tools and then you pay for what you need. The different levels are very helpful and fairly budget-friendly compared to many other systems. Our company is smaller and we use HubSpot across the board. We are in the process of implementing the Service hub. As we continue to grow, our needs may change. But, in the foreseeable future, I imagine we'll continue to use HubSpot for our sales and marketing needs. We are a software company so we use a different ticketing system, but the rest of the Support Hub is what we need to complete the circle of services. For any smaller company, I believe this would be a perfect fit. Especially if you are just getting started with a system.
Heather Robinette, MBA profile photo

Feature Rating Comparison

BI Standard Reporting

Alteryx Platform
5.3
HubSpot
Pixel Perfect reports
Alteryx Platform
5.0
HubSpot
Customizable dashboards
Alteryx Platform
5.8
HubSpot
Report Formatting Templates
Alteryx Platform
5.0
HubSpot

Ad-hoc Reporting

Alteryx Platform
7.7
HubSpot
Drill-down analysis
Alteryx Platform
7.1
HubSpot
Formatting capabilities
Alteryx Platform
7.5
HubSpot
Integration with R or other statistical packages
Alteryx Platform
8.6
HubSpot
Report sharing and collaboration
Alteryx Platform
7.5
HubSpot

Report Output and Scheduling

Alteryx Platform
7.1
HubSpot
Publish to Web
Alteryx Platform
7.6
HubSpot
Publish to PDF
Alteryx Platform
7.0
HubSpot
Report Versioning
Alteryx Platform
4.0
HubSpot
Report Delivery Scheduling
Alteryx Platform
7.9
HubSpot
Delivery to Remote Servers
Alteryx Platform
9.0
HubSpot

Data Discovery and Visualization

Alteryx Platform
7.1
HubSpot
Pre-built visualization formats (heatmaps, scatter plots etc.)
Alteryx Platform
6.0
HubSpot
Location Analytics / Geographic Visualization
Alteryx Platform
7.5
HubSpot
Predictive Analytics
Alteryx Platform
7.9
HubSpot

Access Control and Security

Alteryx Platform
8.0
HubSpot
Multi-User Support (named login)
Alteryx Platform
8.0
HubSpot
Role-Based Security Model
Alteryx Platform
8.0
HubSpot
Multiple Access Permission Levels (Create, Read, Delete)
Alteryx Platform
8.0
HubSpot
Single Sign-On (SSO)
Alteryx Platform
8.0
HubSpot

Mobile Capabilities

Alteryx Platform
4.0
HubSpot
Responsive Design for Web Access
Alteryx Platform
4.0
HubSpot

Email & Online Marketing

Alteryx Platform
HubSpot
8.4
WYSIWYG email editor
Alteryx Platform
HubSpot
8.2
Dynamic content
Alteryx Platform
HubSpot
8.1
Ability to test dynamic content
Alteryx Platform
HubSpot
8.1
Landing pages
Alteryx Platform
HubSpot
8.7
A/B testing
Alteryx Platform
HubSpot
8.1
Mobile optimization
Alteryx Platform
HubSpot
8.2
Email deliverability
Alteryx Platform
HubSpot
8.8
List management
Alteryx Platform
HubSpot
8.4
Triggered drip sequences
Alteryx Platform
HubSpot
8.9

Lead Management

Alteryx Platform
HubSpot
8.2
Lead nurturing
Alteryx Platform
HubSpot
8.7
Lead scoring and grading
Alteryx Platform
HubSpot
8.3
Data quality management
Alteryx Platform
HubSpot
7.6
Automated sales alerts and tasks
Alteryx Platform
HubSpot
8.2

Campaign Management

Alteryx Platform
HubSpot
8.0
Calendaring
Alteryx Platform
HubSpot
8.0
Event/webinar marketing
Alteryx Platform
HubSpot
8.0

Social Media Marketing

Alteryx Platform
HubSpot
8.2
Social sharing and campaigns
Alteryx Platform
HubSpot
8.2
Social profile integration
Alteryx Platform
HubSpot
8.2

Reporting & Analytics

Alteryx Platform
HubSpot
8.2
Dashboards
Alteryx Platform
HubSpot
8.0
Standard reports
Alteryx Platform
HubSpot
8.3
Custom reports
Alteryx Platform
HubSpot
8.4

Platform & Infrastructure

Alteryx Platform
HubSpot
7.8
API
Alteryx Platform
HubSpot
7.9
Role-based workflow & approvals
Alteryx Platform
HubSpot
8.3
Customizability
Alteryx Platform
HubSpot
8.1
Integration with Salesforce.com
Alteryx Platform
HubSpot
8.0
Integration with Microsoft Dynamics CRM
Alteryx Platform
HubSpot
7.4
Integration with SugarCRM
Alteryx Platform
HubSpot
7.1

Pros

Alteryx Platform

  • Alteryx does a great job of allowing more beginner Analysts to automate many of their routine process but also allowing advanced Analysts to ability to leverage deep statistical modelling for predictive analytics.
  • Given the visual workflow nature of Alteyrx, the learning curve is not steep.
  • The Alteryx Gallery allows non-technical consumers to execute complex workflows by leveraging an intuitive web interface.
  • Alteryx allows data scientists to bring their own programming language to Altyerx, such as R or Python.
No photo available

HubSpot

  • Simple, intuitive interface.
  • Great support and learning resources.
  • Marketing best practices are built into the product.
  • HubSpot makes it easy to learn marketing automation.
  • HubSpot's methodology helps marketers keep it human.
  • Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build.
Sean Dunshee profile photo

Cons

Alteryx Platform

  • Sometimes the desktop version of authoring tool crashes! It's been unstable in the previous versions but gets better. Even if it doesn't crash, it used to be slow or not responding.
  • When running several version of database drivers in local machine or server, it is tricky to set up database connections. Often you have to figure out it by googling the problem and solution. There are not many knowledge bases from Alteryx.
  • Alteryx project file creates .bak file automatically. It is useful to prevent for the purpose of back up, sometimes it's not necessary. But it is not changeable for some reason. By default, it always creates backups.
No photo available

HubSpot

  • As we don't use HubSpot's CRM, some of the data mapping to Salesforce is still lacking. However, HubSpot's dedicated support team is extremely helpful with providing solutions and we have a direct line to the product team, which is working our suggestions into its roadmap.
  • Initially, HubSpot did not support multi-currency. As an enterprise-level customer, this was essential to our deal tracking, as we conduct business throughout the world. At this year's Inbound, multi-currency capabilities were announced, and we're very excited.
  • HubSpot currently does not sync multiple deal flows. This makes reporting out of HubSpot for our sales executives difficult and means that we do not have a single source of reporting and have to rely on both SFDC and HubSpot.
Romy Ribitzky profile photo

Likelihood to Renew

Alteryx Platform

Alteryx Platform 6.5
Based on 14 answers
We've developed a working partnership with Alteryx. As an enablement suite, we're continuing to innovate and deliver great products with use of Alteryx in our solutions. Alteryx use expands to our global product development teams and is in use in multiple parts of our organization. Alteryx also delivers Experian demographic content to other clients in their product offering. We're highly likely to renew, but that decision is way above my pay grade.
Mark Frisch profile photo

HubSpot

HubSpot 9.9
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan profile photo

Usability

Alteryx Platform

Alteryx Platform 10.0
Based on 2 answers
Through a graphical UI one can perform engineering and development, other vendors do not have such a code-less interface.
Nick Lensing profile photo

HubSpot

HubSpot 9.4
Based on 96 answers
Hubspot shows you what do and makes it easy to find the help articles you need. Over all it shows the system status well. The only issue is when there are syncing issues so you'll have to save often and make sure to refresh so you know your changes synced with the server.
Karen Rust profile photo

Reliability and Availability

Alteryx Platform

Alteryx Platform 10.0
Based on 1 answer
I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.
Dan Chapman profile photo

HubSpot

HubSpot 9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

Alteryx Platform

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

Alteryx Platform

Alteryx Platform 9.9
Based on 2 answers
Overall pretty good. Depending on the quality of the question posed the CS team will get back as they are available
Nick Lensing profile photo

HubSpot

HubSpot 9.9
Based on 79 answers
I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with
Hillary Johns profile photo

In-Person Training

Alteryx Platform

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

Alteryx Platform

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 8.9
Based on 25 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith profile photo

Implementation

Alteryx Platform

Alteryx Platform 10.0
Based on 1 answer
There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.
Dan Chapman profile photo

HubSpot

HubSpot 9.0
Based on 47 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll profile photo

Alternatives Considered

Alteryx Platform

Talend is primarily for data integration and has quite advanced capabilities. But the user has to be more technical. Alteryx makes the process simple and any user can make use of its features.Tableau was a good choice for data visualization. We needed beautiful charts and ways to represent data. Alteryx falls short in this aspect.
Sanket Bharaswadkar profile photo

HubSpot

HubSpot is a great tool that integrates with 3rd party apps like drift Salesforce. You can use these products together or just use HubSpot. HubSpot offers a great user experience (and by great I mean it's quite easy to learn). HubSpot acts as the central system for a number of other tools and it's API is very good for integrations with other tools, which is why it's so powerful.
Fes Askari profile photo

Scalability

Alteryx Platform

No score
No answers yet
No answers on this topic

HubSpot

HubSpot 7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

Alteryx Platform

  • Alteryx does an excellent job of integrating consumer and spatial data to calculate and visualize things like locations within a certain drive-time radius.
  • For visualization purposes I had to move the data to excel for some decent graphs.
  • It can become very expensive.
No photo available

HubSpot

  • For our customers and us: High Lead Conversion
  • For our customers and us: More business from digital channels
  • For our customers and us: Shorter salescykles
  • For our customers and us: ROI faster
  • For our customers and us: Heighten Brand loyalty and customer sharing.
Sara Larsen profile photo

Pricing Details

Alteryx Platform

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Alteryx Platform Editions & Modules

On-premise Edition
Alteryx Designer$3,9951
Alteryx Designer with Spatial$12,9951
Alteryx Designer with Data$29,9951
Alteryx Server$45,0002
  1. per user, per year
  2. per server, per year
SaaS Edition
Alteryx Analytics Gallery$1,5001
  1. per user, per year
Additional Pricing Details
The above prices are in USD for Alteryx products and are per-year subscription prices based on a 3-year contract, with annual payment.

HubSpot

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Alteryx Platform
8.5
HubSpot
8.6

Likelihood to Renew

Alteryx Platform
6.5
HubSpot
9.9

Usability

Alteryx Platform
10.0
HubSpot
9.4

Reliability and Availability

Alteryx Platform
10.0
HubSpot
9.1

Performance

Alteryx Platform
HubSpot
8.9

Support

Alteryx Platform
9.9
HubSpot
9.9

In-Person Training

Alteryx Platform
HubSpot
9.1

Online Training

Alteryx Platform
HubSpot
8.9

Implementation

Alteryx Platform
10.0
HubSpot
9.0

Scalability

Alteryx Platform
HubSpot
7.3

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