What users are saying about
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141 Ratings
49 Ratings

Alteryx Platform

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141 Ratings
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Score 8.5 out of 101
49 Ratings
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Score 8.5 out of 101

Likelihood to Recommend

Alteryx Platform

I wish I had found and used Alteryx Analytics years ago. Having multiple data sources with a variety of naming conventions for our businesses we spent WEEKS cleaning/reorganizing/renaming fields in our data to be able to consolidate. We did this on one set of reports for one use. Each time we wanted an update this process would need to be repeated. This took tons of useless admin time. Had we had Alteryx we could have created 1 identifier, noted all the different naming conventions or issues, selected the ones we wanted and created the workflow to use it over and over and over again on any data we wanted. Build once - use multiple times. It would have been (and now is) a HUGE time saver. Plus any new anomalies are identified by the program as errors so you can "autocorrect" them in the same workflow. Alteryx is a miracle in my opinion.
Susan Knolla profile photo

Oracle BlueKai

Brands looking to generate increased buy rate among current users suits Bluekai well. Bluekai cannot assist on account-based marketing that targets a specific company list. In fact, Oracle, in general, is not the best option for ABM.
Corey Buller profile photo

Feature Rating Comparison

BI Standard Reporting

Alteryx Platform
5.3
Oracle BlueKai
Pixel Perfect reports
Alteryx Platform
5.0
Oracle BlueKai
Customizable dashboards
Alteryx Platform
5.8
Oracle BlueKai
Report Formatting Templates
Alteryx Platform
5.0
Oracle BlueKai

Ad-hoc Reporting

Alteryx Platform
7.7
Oracle BlueKai
Drill-down analysis
Alteryx Platform
7.1
Oracle BlueKai
Formatting capabilities
Alteryx Platform
7.5
Oracle BlueKai
Integration with R or other statistical packages
Alteryx Platform
8.6
Oracle BlueKai
Report sharing and collaboration
Alteryx Platform
7.5
Oracle BlueKai

Report Output and Scheduling

Alteryx Platform
7.1
Oracle BlueKai
Publish to Web
Alteryx Platform
7.6
Oracle BlueKai
Publish to PDF
Alteryx Platform
7.0
Oracle BlueKai
Report Versioning
Alteryx Platform
4.0
Oracle BlueKai
Report Delivery Scheduling
Alteryx Platform
7.9
Oracle BlueKai
Delivery to Remote Servers
Alteryx Platform
9.0
Oracle BlueKai

Data Discovery and Visualization

Alteryx Platform
7.1
Oracle BlueKai
Pre-built visualization formats (heatmaps, scatter plots etc.)
Alteryx Platform
6.0
Oracle BlueKai
Location Analytics / Geographic Visualization
Alteryx Platform
7.5
Oracle BlueKai
Predictive Analytics
Alteryx Platform
7.9
Oracle BlueKai

Access Control and Security

Alteryx Platform
8.0
Oracle BlueKai
Multi-User Support (named login)
Alteryx Platform
8.0
Oracle BlueKai
Role-Based Security Model
Alteryx Platform
8.0
Oracle BlueKai
Multiple Access Permission Levels (Create, Read, Delete)
Alteryx Platform
8.0
Oracle BlueKai
Single Sign-On (SSO)
Alteryx Platform
8.0
Oracle BlueKai

Mobile Capabilities

Alteryx Platform
4.0
Oracle BlueKai
Responsive Design for Web Access
Alteryx Platform
4.0
Oracle BlueKai

Data Collection

Alteryx Platform
Oracle BlueKai
8.2
Collection of first-party data
Alteryx Platform
Oracle BlueKai
7.8
Collection of third-party data
Alteryx Platform
Oracle BlueKai
7.6
Access to Third-party Data Providers
Alteryx Platform
Oracle BlueKai
9.1

Data Classification

Alteryx Platform
Oracle BlueKai
8.3
Audience taxonomy
Alteryx Platform
Oracle BlueKai
7.9
Tag Management
Alteryx Platform
Oracle BlueKai
8.0
Data Analysis Dashboard
Alteryx Platform
Oracle BlueKai
8.8

Ad Network Integration

Alteryx Platform
Oracle BlueKai
7.8
Data Transfer
Alteryx Platform
Oracle BlueKai
8.0
DSP integration
Alteryx Platform
Oracle BlueKai
7.6

DMP Analytics

Alteryx Platform
Oracle BlueKai
8.7
Campaign Analytics
Alteryx Platform
Oracle BlueKai
8.5
Audience Analytics
Alteryx Platform
Oracle BlueKai
9.0

Pros

Alteryx Platform

  • Alteryx does a great job of allowing more beginner Analysts to automate many of their routine process but also allowing advanced Analysts to ability to leverage deep statistical modelling for predictive analytics.
  • Given the visual workflow nature of Alteyrx, the learning curve is not steep.
  • The Alteryx Gallery allows non-technical consumers to execute complex workflows by leveraging an intuitive web interface.
  • Alteryx allows data scientists to bring their own programming language to Altyerx, such as R or Python.
No photo available

Oracle BlueKai

  • Reliable third party customer behavior, navigation and affinity information help to pin point our target audience.
  • Bluekai enables us to able to score each prospect in a universal profile and hence optimize our strategy better for acquisition vs retention.
Gaurav Gautam profile photo

Cons

Alteryx Platform

  • Sometimes the desktop version of authoring tool crashes! It's been unstable in the previous versions but gets better. Even if it doesn't crash, it used to be slow or not responding.
  • When running several version of database drivers in local machine or server, it is tricky to set up database connections. Often you have to figure out it by googling the problem and solution. There are not many knowledge bases from Alteryx.
  • Alteryx project file creates .bak file automatically. It is useful to prevent for the purpose of back up, sometimes it's not necessary. But it is not changeable for some reason. By default, it always creates backups.
No photo available

Oracle BlueKai

  • Improvement in reporting would be appreciated
  • The user interface should be simpler to navigate
  • It's difficult to switch from one audience to another
Alina Hera profile photo

Likelihood to Renew

Alteryx Platform

Alteryx Platform 6.5
Based on 14 answers
We've developed a working partnership with Alteryx. As an enablement suite, we're continuing to innovate and deliver great products with use of Alteryx in our solutions. Alteryx use expands to our global product development teams and is in use in multiple parts of our organization. Alteryx also delivers Experian demographic content to other clients in their product offering. We're highly likely to renew, but that decision is way above my pay grade.
Mark Frisch profile photo

Oracle BlueKai

Oracle BlueKai 7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
No photo available

Usability

Alteryx Platform

Alteryx Platform 10.0
Based on 2 answers
Through a graphical UI one can perform engineering and development, other vendors do not have such a code-less interface.
Nick Lensing profile photo

Oracle BlueKai

No score
No answers yet
No answers on this topic

Reliability and Availability

Alteryx Platform

Alteryx Platform 10.0
Based on 1 answer
I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.
Dan Chapman profile photo

Oracle BlueKai

No score
No answers yet
No answers on this topic

Support

Alteryx Platform

Alteryx Platform 9.9
Based on 2 answers
Overall pretty good. Depending on the quality of the question posed the CS team will get back as they are available
Nick Lensing profile photo

Oracle BlueKai

No score
No answers yet
No answers on this topic

Implementation

Alteryx Platform

Alteryx Platform 10.0
Based on 1 answer
There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.
Dan Chapman profile photo

Oracle BlueKai

No score
No answers yet
No answers on this topic

Alternatives Considered

Alteryx Platform

Talend is primarily for data integration and has quite advanced capabilities. But the user has to be more technical. Alteryx makes the process simple and any user can make use of its features.Tableau was a good choice for data visualization. We needed beautiful charts and ways to represent data. Alteryx falls short in this aspect.
Sanket Bharaswadkar profile photo

Oracle BlueKai

There is no comparison between the Oracle Data Management Platform and the other alternatives we looked at (especially when integrated with Oracle Eloqua). Oracle DMP has by far the biggest database of third party data and it is easily accessible through the platform. And integrating it with Oracle Eloqua helps you improve the effectiveness of your campaigns many times over (and also makes it simple)
Jack Hui profile photo

Return on Investment

Alteryx Platform

  • Alteryx does an excellent job of integrating consumer and spatial data to calculate and visualize things like locations within a certain drive-time radius.
  • For visualization purposes I had to move the data to excel for some decent graphs.
  • It can become very expensive.
No photo available

Oracle BlueKai

  • Their data helps us find segments of users who meet fit the profile of our clients consumer base thus increasing conversion rates and ROI
No photo available

Pricing Details

Alteryx Platform

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Alteryx Platform Editions & Modules

On-premise Edition
Alteryx Designer$3,9951
Alteryx Designer with Spatial$12,9951
Alteryx Designer with Data$29,9951
Alteryx Server$45,0002
  1. per user, per year
  2. per server, per year
SaaS Edition
Alteryx Analytics Gallery$1,5001
  1. per user, per year
Additional Pricing Details
The above prices are in USD for Alteryx products and are per-year subscription prices based on a 3-year contract, with annual payment.

Oracle BlueKai

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Oracle BlueKai Editions & Modules

Additional Pricing Details

Add comparison