Top Rated
170 Ratings
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Score 8.6 out of 100
395 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Alteryx

I wish I had found and used Alteryx Analytics years ago. Having multiple data sources with a variety of naming conventions for our businesses we spent WEEKS cleaning/reorganizing/renaming fields in our data to be able to consolidate. We did this on one set of reports for one use. Each time we wanted an update this process would need to be repeated. This took tons of useless admin time. Had we had Alteryx we could have created 1 identifier, noted all the different naming conventions or issues, selected the ones we wanted and created the workflow to use it over and over and over again on any data we wanted. Build once - use multiple times. It would have been (and now is) a HUGE time saver. Plus any new anomalies are identified by the program as errors so you can "autocorrect" them in the same workflow. Alteryx is a miracle in my opinion.
Susan Knolla | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

For most companies or colleagues I would recommend Google Analytics 360. It's affordable, scalable, and because of the deep integrations with leading ad platforms like Google Ads 360, it is a very smart option. Depending on how detailed or advanced your analytics implementation needs to be GA360 has workarounds to solve most needs. I just recommend plan as much as you can before data collection to take advantage of filters and views otherwise make sure to have Big Query connected so you can always analyze historical data with changing filters.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

BI Standard Reporting

Alteryx
5.5
Google Analytics 360 (formerly Google Analytics Premium)
Pixel Perfect reports
Alteryx
5.0
Google Analytics 360 (formerly Google Analytics Premium)
Customizable dashboards
Alteryx
6.6
Google Analytics 360 (formerly Google Analytics Premium)
Report Formatting Templates
Alteryx
5.0
Google Analytics 360 (formerly Google Analytics Premium)

Ad-hoc Reporting

Alteryx
8.2
Google Analytics 360 (formerly Google Analytics Premium)
Drill-down analysis
Alteryx
8.0
Google Analytics 360 (formerly Google Analytics Premium)
Formatting capabilities
Alteryx
7.9
Google Analytics 360 (formerly Google Analytics Premium)
Integration with R or other statistical packages
Alteryx
8.5
Google Analytics 360 (formerly Google Analytics Premium)
Report sharing and collaboration
Alteryx
8.3
Google Analytics 360 (formerly Google Analytics Premium)

Report Output and Scheduling

Alteryx
7.6
Google Analytics 360 (formerly Google Analytics Premium)
Publish to Web
Alteryx
8.2
Google Analytics 360 (formerly Google Analytics Premium)
Publish to PDF
Alteryx
8.2
Google Analytics 360 (formerly Google Analytics Premium)
Report Versioning
Alteryx
4.0
Google Analytics 360 (formerly Google Analytics Premium)
Report Delivery Scheduling
Alteryx
8.4
Google Analytics 360 (formerly Google Analytics Premium)
Delivery to Remote Servers
Alteryx
9.0
Google Analytics 360 (formerly Google Analytics Premium)

Data Discovery and Visualization

Alteryx
7.6
Google Analytics 360 (formerly Google Analytics Premium)
Pre-built visualization formats (heatmaps, scatter plots etc.)
Alteryx
6.0
Google Analytics 360 (formerly Google Analytics Premium)
Location Analytics / Geographic Visualization
Alteryx
8.3
Google Analytics 360 (formerly Google Analytics Premium)
Predictive Analytics
Alteryx
8.5
Google Analytics 360 (formerly Google Analytics Premium)

Access Control and Security

Alteryx
8.0
Google Analytics 360 (formerly Google Analytics Premium)
Multi-User Support (named login)
Alteryx
8.0
Google Analytics 360 (formerly Google Analytics Premium)
Role-Based Security Model
Alteryx
8.0
Google Analytics 360 (formerly Google Analytics Premium)
Multiple Access Permission Levels (Create, Read, Delete)
Alteryx
8.0
Google Analytics 360 (formerly Google Analytics Premium)
Single Sign-On (SSO)
Alteryx
8.0
Google Analytics 360 (formerly Google Analytics Premium)

Mobile Capabilities

Alteryx
4.0
Google Analytics 360 (formerly Google Analytics Premium)
Responsive Design for Web Access
Alteryx
4.0
Google Analytics 360 (formerly Google Analytics Premium)

Pros

Alteryx

  • Alteryx does a great job of allowing more beginner Analysts to automate many of their routine process but also allowing advanced Analysts to ability to leverage deep statistical modelling for predictive analytics.
  • Given the visual workflow nature of Alteyrx, the learning curve is not steep.
  • The Alteryx Gallery allows non-technical consumers to execute complex workflows by leveraging an intuitive web interface.
  • Alteryx allows data scientists to bring their own programming language to Altyerx, such as R or Python.
Anonymous | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

  • In my opinion, the best feature of 360/Premium is the access to Google consultants for insights into your analytics, conversions, etc. Being able to talk directly to the people who can help you "win" at Google is very valuable, especially if you are feeling things out. They help point you in the right direction and help you figure out what to focus on.
  • Large scale analytics. Google Analytics 360 is extremely powerful, but you're really only using this if you are keeping tabs on many relatively high-traffic websites.
  • Many different metrics, measurables, etc. (hundreds, maybe?) can give you an amazing amount of information about how people are finding your site and what they're looking at when they get there.
  • Faster refresh rate than the standard version, which can be valuable if you have highly dynamic strategies that operate with a little more urgency.
Anthony Burke | TrustRadius Reviewer

Cons

Alteryx

  • Sometimes the desktop version of authoring tool crashes! It's been unstable in the previous versions but gets better. Even if it doesn't crash, it used to be slow or not responding.
  • When running several version of database drivers in local machine or server, it is tricky to set up database connections. Often you have to figure out it by googling the problem and solution. There are not many knowledge bases from Alteryx.
  • Alteryx project file creates .bak file automatically. It is useful to prevent for the purpose of back up, sometimes it's not necessary. But it is not changeable for some reason. By default, it always creates backups.
Anonymous | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

  • Exports of data are used for analysis of Google collected data in other more capable reporting tools, e.g. SAP HANA, SAS Visual Analytics or MS PowerBI. Imagine you want to export 1 million rows and are limited to 10,000 lines if you use API (mostly not available) or only 5,000 lines if you use a web browser. In order to export 1 million rows, you have to run a request to export 1-10,000 rows, save it, export 10,001 to 20,000 rows, save it, etc. Without writing a script for this task this task is impossible to complete.
Viktor Mulac | TrustRadius Reviewer

Likelihood to Renew

Alteryx

Alteryx 6.5
Based on 14 answers
We've developed a working partnership with Alteryx. As an enablement suite, we're continuing to innovate and deliver great products with use of Alteryx in our solutions. Alteryx use expands to our global product development teams and is in use in multiple parts of our organization. Alteryx also delivers Experian demographic content to other clients in their product offering. We're highly likely to renew, but that decision is way above my pay grade.
Mark Frisch | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 8.3
Based on 10 answers
I believe that once Google Analytics Premium releases some additional eCommerce capabilities, it will be the best tool on the market for multi-site customers. Google does an amazing job of fully vetting out new features and functionality before releasing them publicly, so I have found very few issues with the functionality and usability of the tool. Some of the other big players in the industry are too quick to release new features, and they are often riddled with bugs and defects. I know that when I set something up with Google Analytics Premium, I'm getting a reliable, strong product that will deliver what it promises.
Rebecca Visconti | TrustRadius Reviewer

Usability

Alteryx

Alteryx 9.5
Based on 4 answers
I found it very easy to use very quickly. Part of it had to do with the training I received from Alteryx and the other part was how intuitive the tool is out of the box. Highly recommended for analysts especially ones with little code experience. Helpful to build basic code skills.
Anonymous | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 8.2
Based on 4 answers
Google Analytics Premium has a very easy to use and intuitive User Interface. It's easy to find anything you are looking for and apply different segments to reports on the fly. This is very important especially if you are doing report comparisons. It's also an aesthetically pleasing design, making the general experience pleasant.
Salman Malik | TrustRadius Reviewer

Reliability and Availability

Alteryx

Alteryx 10.0
Based on 2 answers
I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.
Dan Chapman | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

No score
No answers yet
No answers on this topic

Support Rating

Alteryx

Alteryx 9.0
Based on 6 answers
Good support, but could have used more when installing the server. Had a minor issue for a long time that took a lot of work to resolve. Other than that, there has been a lot of free training especially when brining on new designer license holders. Support is good overall.
Anonymous | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 7.9
Based on 47 answers
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
Eric Buhman | TrustRadius Reviewer

Online Training

Alteryx

No score
No answers yet
No answers on this topic

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 7.0
Based on 1 answer
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
Tyson Kirksey | TrustRadius Reviewer

Implementation Rating

Alteryx

Alteryx 10.0
Based on 2 answers
There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.
Dan Chapman | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

Google Analytics 360 (formerly Google Analytics Premium) 9.1
Based on 4 answers
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
Eric Buhman | TrustRadius Reviewer

Alternatives Considered

Alteryx

Talend is primarily for data integration and has quite advanced capabilities. But the user has to be more technical. Alteryx makes the process simple and any user can make use of its features.Tableau was a good choice for data visualization. We needed beautiful charts and ways to represent data. Alteryx falls short in this aspect.
Sanket Bharaswadkar | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

Piwik: On the downside, it counts time spent on the page the same way GA does. The interface looks cluttered as if it’s missing a stylesheet. And while its main focus is being a GA alternative, it can’t compete with Google’s AdSense and AdWords integration. But to be fair, most alternatives can’t either.
Kissmetrics: The real-time functionality shows you some basic information about the current events (like a purchase) being done on your site. Visually not very appealing, but watching money rolling in in real time can be satisfying.
Woopra: Woopra does take some time to set up because you need to be sure it’s fully integrated. But after that, it is way more powerful than GA if you like to dig deep into your data.
Moses Sam Paul Johnraj | TrustRadius Reviewer

Return on Investment

Alteryx

  • Alteryx does an excellent job of integrating consumer and spatial data to calculate and visualize things like locations within a certain drive-time radius.
  • For visualization purposes I had to move the data to excel for some decent graphs.
  • It can become very expensive.
Anonymous | TrustRadius Reviewer

Google Analytics 360 (formerly Google Analytics Premium)

  • Reduction in need for several analytics and marketing tools
  • Better decisions based on better, more complete data. We can now look at several custom metrics we never looked at before
  • Better overall marketing and ROI instrumentation over multiple segments, even via phone calls on mobile.
Onjefu Efada | TrustRadius Reviewer

Screenshots

Google Analytics 360 (formerly Google Analytics Premium)

Pricing Details

Alteryx

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Alteryx Editions & Modules

Additional Pricing Details

Google Analytics 360 (formerly Google Analytics Premium)

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Google Analytics 360 (formerly Google Analytics Premium) Editions & Modules

Edition
Google Analytics Premium$150,0001
Google AnalyticsFree
  1. Up to 1 Billion hits/month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Alteryx
9.0
Google Analytics 360 (formerly Google Analytics Premium)
8.4

Likelihood to Renew

Alteryx
6.5
Google Analytics 360 (formerly Google Analytics Premium)
8.3

Usability

Alteryx
9.5
Google Analytics 360 (formerly Google Analytics Premium)
8.2

Reliability and Availability

Alteryx
10.0
Google Analytics 360 (formerly Google Analytics Premium)

Performance

Alteryx
Google Analytics 360 (formerly Google Analytics Premium)
10.0

Support Rating

Alteryx
9.0
Google Analytics 360 (formerly Google Analytics Premium)
7.9

In-Person Training

Alteryx
Google Analytics 360 (formerly Google Analytics Premium)
9.0

Online Training

Alteryx
Google Analytics 360 (formerly Google Analytics Premium)
7.0

Implementation Rating

Alteryx
10.0
Google Analytics 360 (formerly Google Analytics Premium)
9.1

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