Alteryx Analytics vs HubSpot

Alteryx Analytics

I wish I had found and used Alteryx Analytics years ago. Having multiple data sources with a variety of naming conventions for our businesses we spent WEEKS cleaning/reorganizing/renaming fields in our data to be able to consolidate. We did this on one set of reports for one use. Each time we wanted an update this process would need to be repeated. This took tons of useless admin time. Had we had Alteryx we could have created 1 identifier, noted all the different naming conventions or issues, selected the ones we wanted and created the workflow to use it over and over and over again on any data we wanted. Build once - use multiple times. It would have been (and now is) a HUGE time saver. Plus any new anomalies are identified by the program as errors so you can "autocorrect" them in the same workflow. Alteryx is a miracle in my opinion.

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Susan Knolla

Director People Analytics

J.D. Irving, LimitedPaper & Forest Products, 10,001+ employees

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HubSpot

HubSpot is an excellent marketing automation platform for multiple business levels. From SMBs who need the support of a free CRM to emerging companies with a marketing team of 1, HubSpot's intuitive CX means a small learning curve and tons of resources to get your team up and running in no time. For those of us in enterprise-level companies, the added comfort of dedicated support far outweighs those the competition offers with creative solution solvers and a team that advises us of best practices to stay competitive.

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Romy Ribitzky

Digital Marketing Director

Velocity Technology SolutionsInformation Technology and Services, 501-1000 employees

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Feature Rating Comparison

Alteryx Analytics

7.9

HubSpot

—

Pixel Perfect reports

8.0

—

Customizable dashboards

6.8

—

Report Formatting Templates

9.0

—

Alteryx Analytics

8.5

HubSpot

—

Drill-down analysis

8.3

—

Formatting capabilities

8.2

—

Integration with R or other statistical packages

9.5

—

Report sharing and collaboration

8.0

—

Alteryx Analytics

8.7

HubSpot

—

Publish to Web

8.2

—

Publish to PDF

8.5

—

Report Versioning

9.0

—

Report Delivery Scheduling

8.9

—

Alteryx Analytics

7.9

HubSpot

—

Pre-built visualization formats (heatmaps, scatter plots etc.)

8.0

—

Location Analytics / Geographic Visualization

7.4

—

Predictive Analytics

8.2

—

Alteryx Analytics

8.3

HubSpot

—

Multi-User Support (named login)

8.0

—

Role-Based Security Model

8.0

—

Multiple Access Permission Levels (Create, Read, Delete)

9.0

—

Alteryx Analytics

4.0

HubSpot

—

Responsive Design for Web Access

4.0

—

Alteryx Analytics

—

HubSpot

8.6

WYSIWYG email editor

—

8.1

Dynamic content

—

8.5

Ability to test dynamic content

—

8.5

Landing pages

—

8.8

A/B testing

—

8.7

Mobile optimization

—

8.7

Email deliverability

—

8.6

List management

—

8.8

Triggered drip sequences

—

9.0

Alteryx Analytics

—

HubSpot

8.6

Lead nurturing

—

9.0

Lead scoring and grading

—

8.4

Data quality management

—

8.2

Automated sales alerts and tasks

—

8.6

Alteryx Analytics

—

HubSpot

8.1

Calendaring

—

7.8

Event/webinar marketing

—

8.3

Alteryx Analytics

—

HubSpot

8.8

Social sharing and campaigns

—

8.9

Social profile integration

—

8.7

Alteryx Analytics

—

HubSpot

8.0

Dashboards

—

8.4

Standard reports

—

8.0

Custom reports

—

7.7

Alteryx Analytics

—

HubSpot

8.5

API

—

8.5

Role-based workflow & approvals

—

8.5

Customizability

—

7.7

Integration with Salesforce.com

—

8.7

Integration with Microsoft Dynamics CRM

—

8.6

Integration with SugarCRM

—

9.0

Pros

Alteryx provides an integrated workflow management environment for data blending, analytics, and reporting. It is also very extensible to be connected to a variety of data connections including major databases (Oracle, etc.), analytics tools (R), and visualization tools such as Tableau through its plugins. Our department used Oracle and Tableau already and it was well integrated with Alteryx.
The workflow authoring environment in Desktop is easy to use so that most of the users (if they are a bit skilled data developers or analysts) may not need the training to use its basic functions. Drag and drop interface and icons are intuitive to understand.
When running Alteryx workflows, it is easy to monitor and track what's the progress by seeing percentages. It is helpful to balance and manage bandwidths of database servers, especially when to populate large data sets.

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Verified User

Project Manager in Research & Development

Hospital & Health Care Company, 10,001+ employees

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HubSpot is an excellent comprehensive marketing automation platform for a small to medium-sized company.
The email capabilities in HubSpot are simple to use and they offer good analytics and list capabilities.
The reporting capabilities for HubSpot are some of the easiest we have. We use Google Analytics and a few other tools like Mixpanel, CrazyEgg, and SFDC, but HubSpot reports are very intuitive.

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Dan Briscoe

VP of Marketing

HCSSComputer Software, 51-200 employees

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Cons

Excel reporting - reports in PDF are fairly straightforward, but trying to output results in Excel can prove to be tricky/ugly.
Chart creation - current chart tool is very basic; needs to be a way to customize the look/feel of a chart more, as well as an easier way to incorporate "big" data that can be easily reported on/viewed.

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Cameron Tubbs

Senior Predictive Analyst

BuxtonMarket Research, 51-200 employees

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Include additional social media channels being monitored - eg. YouTube

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Arun C Devan

Managing Director

Blue Ocean Systems Pte LtdInformation Technology and Services, 11-50 employees

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Likelihood to Renew

Alteryx Analytics6.5

Based on 14 answers

I would love to renew, but Alteryx is not available for Mac computers.

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Verified User

Analyst in Marketing

Telecommunications Company, 201-500 employees

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HubSpot9.4

Based on 370 answers

We've had HubSpot a year so it's hard to tell when we are still growing with it and working through the setup process to determine if HubSpot is the most ideal solution but in my opinion, it is fulfilling our needs as much as we are utilizing it.

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Erin Harris

Digital Marketing Specialist

Envysion, Inc.Information Technology and Services, 51-200 employees

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Usability

Alteryx Analytics10.0

Based on 2 answers

Through a graphical UI one can perform engineering and development, other vendors do not have such a code-less interface.

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Nick Lensing

Data Engineer

Virtual DBSMarketing and Advertising, 51-200 employees

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HubSpot9.5

Based on 96 answers

HubSpot is so easy to use. It's very rare for me to put in a support ticket. I can design simple landing pages, email and campaign myself with quick turn-around time.

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Sara Aldworth

Director of Marketing & Digital Media

Pharos InnovationsHospital & Health Care, 11-50 employees

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Reliability and Availability

Alteryx Analytics10.0

Based on 1 answer

I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.

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Dan Chapman

Manager, Market & Competitive Insights

Office DepotBusiness Supplies and Equipment, 10,001+ employees

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HubSpot9.1

Based on 25 answers

We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good

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Jan Beery

President

KBK CommunicationsMarketing and Advertising, 1-10 employees

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Performance

No score

No answers yet

No answers on this topic

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HubSpot8.9

Based on 17 answers

With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration

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Carah Counts

Digital Marketing Strategist

CareATC, Inc.Medical Practice, 201-500 employees

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Support

Alteryx Analytics9.9

Based on 2 answers

Overall pretty good. Depending on the quality of the question posed the CS team will get back as they are available

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Nick Lensing

Data Engineer

Virtual DBSMarketing and Advertising, 51-200 employees

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HubSpot9.0

Based on 78 answers

Their support team is always there to help and usually can deliver the solution you are looking for in just a few minutes over the phone. While I do not find myself calling support very often there are others within my company that do and they rave about how patient and willing to help everyone is on the support team

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Andrew Driscoll

Marketing Analyst

PSMJ Resources, Inc.Design, 51-200 employees

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In-Person Training

No score

No answers yet

No answers on this topic

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HubSpot9.1

Based on 8 answers

I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.

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Carah Counts

Digital Marketing Strategist

CareATC, Inc.Medical Practice, 201-500 employees

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Online Training

No score

No answers yet

No answers on this topic

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HubSpot8.6

Based on 25 answers

I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.

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Tom Smith

DZone/AnswerHubInformation Technology and Services, 11-50 employees

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Implementation

Alteryx Analytics10.0

Based on 1 answer

There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.

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Dan Chapman

Manager, Market & Competitive Insights

Office DepotBusiness Supplies and Equipment, 10,001+ employees

View all 1 answers on this topic

HubSpot9.0

Based on 47 answers

They are great to work with. Typically, any issues are on the customer end.

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Jan Beery

President

KBK CommunicationsMarketing and Advertising, 1-10 employees

View all 47 answers on this topic

Alternatives Considered

I haven't found another product that comes close to Alteryx.

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Verified User

Analyst in Marketing

Telecommunications Company, 201-500 employees

View all 33 answers on this topic

We've used Pardot, but the onboarding experience was lackluster. Our onboarding was farmed out to a consultant and not followed up on well despite our attempts to work with them. We also had to [do] most of the development even though it was supposed to be part of our onboarding with Pardot. Part of why we went with HubSpot was the onboarding process. We're a small company so we have fewer people that have to cover more ground. HubSpot does everything in house and held our hands the entire way until we got up to speed on how to use it.Overall a lot of features are similar to other marketing products out there, but HubSpot integrates them better than any other one. We needed Salesforce, HubSpot to work hand in hand. HubSpot did it the best.

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Karen Rust

UXM Product Manager

Incite EnergyOil & Energy, 11-50 employees

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Scalability

No score

No answers yet

No answers on this topic

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HubSpot7.3

Based on 7 answers

While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.

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Tom Smith

DZone/AnswerHubInformation Technology and Services, 11-50 employees

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Return on Investment

The ease of use of this tool allows your data team to get off the ground quickly and efficiently.

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Verified User

Technician in Information Technology

Marketing and Advertising Company, 51-200 employees

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We now have increased employee efficiency with being able to look up contact info and send out emails. We also now have more insight into what a prospect or client is doing such as looking at on our site or if they've checked an email.
It's helped us increase our blog subscriber list.

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Karen Rust

UXM Product Manager

Incite EnergyOil & Energy, 11-50 employees

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Pricing Details

Alteryx Analytics

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Alteryx Analytics Editions & Modules

Alteryx Analytics

On-premise Edition

Alteryx Designer

$3,9951

Alteryx Designer with Spatial

$12,9951

Alteryx Designer with Data

$29,9951

Alteryx Server

$45,0002

1. per user, per year

2. per server, per year

SaaS Edition

Alteryx Analytics Gallery

$1,5001

1. per user, per year

Additional Pricing Details

The above prices are in USD for Alteryx products and are per-year subscription prices based on a 3-year contract, with annual payment.

HubSpot

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

HubSpot Editions & Modules

HubSpot

Edition

Basic

$2001

Pro

$8002

Enterprise

$2,4003

1. per month (up to 100 contacts)

2. per month (up to 1,000 contacts)

3. per month (up to 10,000 contacts)

Additional Pricing Details

—

Alteryx Analytics vs HubSpot

Add comparison

Likelihood to Recommend

Alteryx Analytics

HubSpot

Feature Rating Comparison

Pixel Perfect reports

Customizable dashboards

Report Formatting Templates

Drill-down analysis

Formatting capabilities

Integration with R or other statistical packages

Report sharing and collaboration

Publish to Web

Publish to PDF

Report Versioning

Report Delivery Scheduling

Pre-built visualization formats (heatmaps, scatter plots etc.)

Location Analytics / Geographic Visualization

Predictive Analytics

Multi-User Support (named login)

Role-Based Security Model

Multiple Access Permission Levels (Create, Read, Delete)

Responsive Design for Web Access

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability

List management

Triggered drip sequences

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

Dashboards

Standard reports

Custom reports

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Pros

Cons

Likelihood to Renew

Usability

Reliability and Availability

Performance

Support

In-Person Training

Online Training

Implementation

Alternatives Considered

Scalability

Return on Investment

Screenshots

Pricing Details

Alteryx Analytics

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Alteryx Analytics Editions & Modules

On-premise Edition

SaaS Edition

Additional Pricing Details

HubSpot

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services