Alteryx Analytics vs HubSpot

• Data ingestion: Alteryx is capable of connecting with a multitude of data sources from SQL databases to cloud-hosted solutions like Salesforce, Tableau, or Google Analytics. Also supports OleDB & ODBC connections.
• Dynamic data munging: Alteryx has a great variety of processing tools to clean and prep data including: dedupe, formulas, joins, union, sort... Performing these functions really quickly on even moderately equipped laptops or desktops. It's dynamic in that it can easily handle changes in data by allowing extra columns to flow through.
• Macros: have a process that you are consistently running in separate workflows? Build a macro, be it a batch or iterative, Alteryx can do it. I've built 40-50 macros and use at least 4+ in every workflow I design so data is handled the same way in every workflow for consistency and cutting down on copy/pastes.

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• HubSpot provides centralised management of contact information and insights for the whole business to access, in a very user-friendly way.
• HubSpot delivers a solid set of tools both for the Sales and Marketing teams, along with some of the best training and support in the market to drive value from these tools and processes.
• HubSpot integrates other tools and services really well, so we can keep data in one place
• We have a great relationship with the team at HubSpot as well as the ecosystem of supporting vendors and customers. There are numerous groups and educational resources to support HubSpot and learn about inbound marketing.

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• Speed is somewhat lacking.
• It isn't optimally geared for ETL.
• Intellisense would be a nice feature
• There is no version control.
• The tools could use some more features.
• More pre-built macros would be nice

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• The forms software was a little limited if you don't do custom CSS work, but I believe this has improved. We are now able to produce good-looking landing pages and forms.
• Some of the HubSpot emails are not as mobile-responsive as I would like them to be, but this could be user-error on our part.
• HubSpot used to have limited integrations but they are adding to those every month and now all of our major technologies we use integrate well.

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• It gets the job done fast.
• It lends itself well for people with a less-technical aptitude to understand the data process.
• It empower the user to come up with any possible solution to a problem.

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• Faster lead conversion. We have struggled with getting the right information to the right prospect and the right time. Inbound marketing with HubSpot has allowed us to collect information from potentials and deliver content and offers based the information in real-time.
• In the past we've heard from our current customers that they "didn't know we did that". Now, as part of our email marketing program, we're making sure that our current customers are aware of all our services and we're able to measurable the engagement with that content to ensure our messages is getting across.
• Efficient platform integration. Before HubSpot we had a website on one platform, web analytics on another platform, email marketing and social on two other platforms, no good way to create landing pages with offers, and limited integration with CRM. HubSpot has brought all of that together and is making marketing, sales and customer support more efficient and saving us money.

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