Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Alteryx
Score 9.0 out of 10
N/A
Alteryx aims to be the launchpad for automation breakthroughs. Be it for personal growth, achieving transformative digital outcomes, or rapid innovation, Alteryx converges analytics, data science and process automation to enable users across organizations to make business-altering breakthroughs. Alteryx Designer can be used to automate every analytics step — from data prep to data science. Access any data source or type, then blend via drag-and-drop interface.…N/A
Looker
Score 8.2 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Pricing
AlteryxLooker
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AlteryxLooker
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Features
AlteryxLooker
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Alteryx
-
Ratings
Looker
8.1
96 Ratings
1% below category average
Pixel Perfect reports00 Ratings7.680 Ratings
Customizable dashboards00 Ratings8.895 Ratings
Report Formatting Templates00 Ratings7.981 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Alteryx
-
Ratings
Looker
8.1
96 Ratings
0% above category average
Drill-down analysis00 Ratings8.293 Ratings
Formatting capabilities00 Ratings7.494 Ratings
Integration with R or other statistical packages00 Ratings8.039 Ratings
Report sharing and collaboration00 Ratings8.696 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Alteryx
-
Ratings
Looker
8.6
92 Ratings
3% above category average
Publish to Web00 Ratings8.576 Ratings
Publish to PDF00 Ratings8.782 Ratings
Report Versioning00 Ratings8.262 Ratings
Report Delivery Scheduling00 Ratings8.982 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Alteryx
-
Ratings
Looker
6.8
93 Ratings
17% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.191 Ratings
Location Analytics / Geographic Visualization00 Ratings7.580 Ratings
Predictive Analytics00 Ratings4.66 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Alteryx
-
Ratings
Looker
8.5
92 Ratings
0% below category average
Multi-User Support (named login)00 Ratings8.987 Ratings
Role-Based Security Model00 Ratings8.380 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.687 Ratings
Report-Level Access Control00 Ratings8.428 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Alteryx
-
Ratings
Looker
5.8
68 Ratings
31% below category average
Responsive Design for Web Access00 Ratings6.765 Ratings
Mobile Application00 Ratings5.01 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings6.559 Ratings
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AlteryxLooker
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Klipfolio
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Score 9.0 out of 10
Medium-sized Companies
Klipfolio
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Score 7.7 out of 10
Reveal
Reveal
Score 9.9 out of 10
Enterprises

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Jaspersoft Community Edition
Jaspersoft Community Edition
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AlteryxLooker
Likelihood to Recommend
9.2
(126 ratings)
8.4
(97 ratings)
Likelihood to Renew
8.5
(19 ratings)
9.0
(4 ratings)
Usability
9.2
(52 ratings)
8.8
(12 ratings)
Availability
8.0
(4 ratings)
-
(0 ratings)
Performance
9.1
(37 ratings)
-
(0 ratings)
Support Rating
9.3
(52 ratings)
8.8
(14 ratings)
In-Person Training
7.0
(1 ratings)
-
(0 ratings)
Online Training
8.6
(2 ratings)
-
(0 ratings)
Implementation Rating
8.2
(5 ratings)
-
(0 ratings)
Configurability
7.5
(2 ratings)
-
(0 ratings)
Ease of integration
8.3
(3 ratings)
-
(0 ratings)
Product Scalability
7.6
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.3
(2 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(1 ratings)
-
(0 ratings)
User Testimonials
AlteryxLooker
Likelihood to Recommend
Alteryx
We're trying right now to get more people using it at our company so we can send management documented cases for how we can expand and purchase Alteryx Server which will extend the capabilities even more and across more departments. It's been well suited for pretty much everything we do on a repeating schedule. It's worth the time to set up the workflows. When Treasury sends me the bank download now - I save it to a folder and run our workflows and send back 2 journal entries in .9 seconds. (yes - in less than a second it's finished running)
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Google
Quick dashboards from Google Sheets - Easier to do the graphs than in Google Sheets - Operational dashboards to be used in the day-to-day work - It is good both for retrospective data and to do a pulse check of the current status - Better for not giant amounts of data and not multiple data sources. - If you need a lot of graphs to be displayed on the same page, it can be a bit glitchy during configuration (then the use works fine).
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Pros
Alteryx
  • Pulling data from multiple disparate data sources.
  • Allows users to see the data at every step of the workflow to be able to cleanse, analyze, and optimize the data.
  • Provides an analytics platform that is easy for users of all levels to thrive in whether they are just starting out in their analytics journey or they have a master's degree in Data Science.
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Google
  • Filtering - you can filter across different dimensions and metrics to get a more specific "cut" of data
  • Refreshing - data automatically ingests into Looker which allows reports to be updated and backfilled in real time
  • Conditional Reporting - you can leverage Looker's reporting features to flag when a given metric or KPI falls below or above a specified threshold. For example, if you had a daily sales benchmark in a SAAS organization, you could use Looker to flag whenever daily sales falls above or below the benchmark
Read full review
Cons
Alteryx
  • Alteryx is great for processes that is has already "thought through". It's more difficult to get Alteryx to deal with some customization.
  • The data visualizations with Alteryx are generally good, although I don't think the color schemes are the best.
  • I think the data science capabilities are awesome with Alteryx, although not as well used as products built with Python or R.
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Google
  • Looker is less graphical or pictorial which makes it less attractive
  • Consumes a lot of memory when there are multiple rows and columns, impacts performance too
  • At times when we download huge chunks of raw data from Looker dashbords, the time taken to prepare the file is enormous - The user fails to understand if Looker has frozen or if the data is getting prepared in the background for downloading. In turn, user ends up triggering multiple downloads
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Likelihood to Renew
Alteryx
We've developed a working partnership with Alteryx. As an enablement suite, we're continuing to innovate and deliver great products with use of Alteryx in our solutions. Alteryx use expands to our global product development teams and is in use in multiple parts of our organization. Alteryx also delivers Experian demographic content to other clients in their product offering. We're highly likely to renew, but that decision is way above my pay grade.
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Google
We've been very happy with Looker so far, and all teams in the organization are starting to see its value, and use it on a frequent basis. It has quickly become our accessible "source of truth" for all data/metrics.
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Usability
Alteryx
I've found that while some things might take a little longer to create, the flexibility of Alteryx allows you to perform any function needed. I haven't found a use that was not available in Alteryx yet. APIs and XMLs can be created to perform certain functions. In addition, CMD line commands can be sent using Alteryx to perform certain functions as well.
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Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
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Reliability and Availability
Alteryx
I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.
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Google
No answers on this topic
Performance
Alteryx
Alteryx is an extremely reliable platform. If there is an error in my workflow, I feel pretty strongly it was probably my fault. The platform also handles large amounts of data very quickly and can join/match, sort, filter, calculate on that data quickly as well. One of my favorite things to build into a workflow are the messages based on data/metadata and error messages based on errors I have come across before.
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Google
No answers on this topic
Support Rating
Alteryx
Stellar, bar-none. Some of the best support folks of any vendor. The Alteryx Community is the most responsive and supportive. On the rare occasion of a release issue or bug, we've been able to get quick help to solve the core problem. Alteryx does not play the blame game. They genuinely help the users solve their issues or respond to questions
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Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
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In-Person Training
Alteryx
1st level of trainings which I've attended in Paris was easy and I was already knowing %90, that learning could have been an e-learning instead of in-person
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Google
No answers on this topic
Online Training
Alteryx
Very good, detailed online trainings which you can take at your own pace, and strong certifications exists, certifications are extremely detailed and hard...
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Google
No answers on this topic
Implementation Rating
Alteryx
There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.
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Google
No answers on this topic
Alternatives Considered
Alteryx
Alteryx is MUCH more user friendly. both provide the ability to code within them, but Alteryx has much nicer interface. The formula tools have a more simple language that is easier to learn than formulae in SSIS. Alteryx is easy to read with multi colored tools identifying what each one does. It also allows for macros. You can build your own tool to process records of data or batch records together.
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Google
Looker is an off-the-shelf, free tool for Google business users. Other than the internal cost of time to build, we had no costs to set up what we needed to do. Knowledge sharing internally and using templates greatly reduced this cost, making the overall cost very low.
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Scalability
Alteryx
Individual analysts can quickly generate results using their own copy of Alteryx Designer. But using the Server and developing macros for more complex needs can be time consuming.
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Google
No answers on this topic
Return on Investment
Alteryx
  • Error handling - allows controls to be built into workflows easily and allows them to be isolated and spat into control reports that can be easily reviewed and audited, thanks to the ability to create multiple outputs in one go.
  • Time-saving - saved huge amounts of time, especially when moving Excel processes into Alteryx.
  • Product development - allowed my firm to create products that we have been able to market and sell to clients.
Read full review
Google
  • Allowing others to self-serve their own analytics and connect it to Looker simply and easily has helped unblock the central data team so they can instead focus on validated dashboards whilst stakeholders manage their day-to-day analysis themselves. Countless engineering hours have been freed up by not having to manage every user permission for each BI tool; we have a BYOBI approach; Bring Your Own BI
  • Creation and management of a semantic layer (LookML =Looker Modeling Language ) allows peoples sandboxes and production databases to become clutter free. Minor adjustments, conditional fields, and even some modelling can all be done in LookML which doesn't need oversight or governance from the central data team.
  • LookML, specifying drilldown fields and their sub-queries, as well as generally creating dynamic parameters with Liquid are all great features, but can have a steep learning curve. it may take some time to understand how to create this middle layer correctly, or even pose a risk of inheriting complex code from another source which can be unmaintainable if it becomes too big. Some level of governance is recommended if Looker is used by a large number of editors.
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ScreenShots

Alteryx Screenshots

Screenshot of Alteryx APA - Automating asset inputsScreenshot of Alteryx APA - Automating outcomesScreenshot of Alteryx APA - Data enrichment and insightsScreenshot of Alteryx APA - Data quality and preparationScreenshot of Alteryx APA - Data science and decisions

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.