Top Rated
170 Ratings
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Top Rated
619 Ratings
Top Rated
170 Ratings
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Score 8.6 out of 100

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
619 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

Alteryx

I wish I had found and used Alteryx Analytics years ago. Having multiple data sources with a variety of naming conventions for our businesses we spent WEEKS cleaning/reorganizing/renaming fields in our data to be able to consolidate. We did this on one set of reports for one use. Each time we wanted an update this process would need to be repeated. This took tons of useless admin time. Had we had Alteryx we could have created 1 identifier, noted all the different naming conventions or issues, selected the ones we wanted and created the workflow to use it over and over and over again on any data we wanted. Build once - use multiple times. It would have been (and now is) a HUGE time saver. Plus any new anomalies are identified by the program as errors so you can "autocorrect" them in the same workflow. Alteryx is a miracle in my opinion.
Susan Knolla | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle has a variety of excellent modules that are very productive and my 10-point score is based on my confidence in recommending Oracle to all my colleagues. Every day I use Oracle and my direct experience gives me the security to recommend it for large and small implementations thanks to the fact that we are achieving absolutely all the goals. I express myself positively about Oracle every time I am talking to my colleagues without breaking a sweat for a second.
Martha Catarine Nielsen Cox | TrustRadius Reviewer

Feature Rating Comparison

BI Standard Reporting

Alteryx
5.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pixel Perfect reports
Alteryx
5.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Customizable dashboards
Alteryx
6.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Report Formatting Templates
Alteryx
5.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Ad-hoc Reporting

Alteryx
8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Drill-down analysis
Alteryx
8.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Formatting capabilities
Alteryx
7.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Integration with R or other statistical packages
Alteryx
8.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Report sharing and collaboration
Alteryx
8.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Report Output and Scheduling

Alteryx
7.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Publish to Web
Alteryx
8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Publish to PDF
Alteryx
8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Report Versioning
Alteryx
4.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Report Delivery Scheduling
Alteryx
8.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Delivery to Remote Servers
Alteryx
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Data Discovery and Visualization

Alteryx
7.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pre-built visualization formats (heatmaps, scatter plots etc.)
Alteryx
6.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Location Analytics / Geographic Visualization
Alteryx
8.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Predictive Analytics
Alteryx
8.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Access Control and Security

Alteryx
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Multi-User Support (named login)
Alteryx
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Role-Based Security Model
Alteryx
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Multiple Access Permission Levels (Create, Read, Delete)
Alteryx
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Single Sign-On (SSO)
Alteryx
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Mobile Capabilities

Alteryx
4.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Responsive Design for Web Access
Alteryx
4.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Email & Online Marketing

Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
WYSIWYG email editor
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Dynamic content
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Ability to test dynamic content
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Landing pages
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
A/B testing
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Mobile optimization
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Email deliverability reporting
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
List management
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Triggered drip sequences
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Lead Management

Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Lead nurturing
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Lead scoring and grading
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Data quality management
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Automated sales alerts and tasks
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1

Campaign Management

Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Calendaring
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Event/webinar marketing
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Social Media Marketing

Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Social sharing and campaigns
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Social profile integration
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5

Reporting & Analytics

Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Dashboards
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Standard reports
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Custom reports
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2

Platform & Infrastructure

Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
API
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Role-based workflow & approvals
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Customizability
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Integration with Salesforce.com
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Integration with Microsoft Dynamics CRM
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Integration with SugarCRM
Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6

Pros

Alteryx

  • Alteryx does a great job of allowing more beginner Analysts to automate many of their routine process but also allowing advanced Analysts to ability to leverage deep statistical modelling for predictive analytics.
  • Given the visual workflow nature of Alteyrx, the learning curve is not steep.
  • The Alteryx Gallery allows non-technical consumers to execute complex workflows by leveraging an intuitive web interface.
  • Alteryx allows data scientists to bring their own programming language to Altyerx, such as R or Python.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • Drag and Drop Campaign and Program building - Makes it visually easy to follow but allows you to do complex logic and workflows if needed.
  • Continuous expansion of interoperability with other apps, including ones you can build or are pre-built. You can control the scalability and enhanced functionality within Marketing without having to go to IT or a programmer to get it. This allowed us to implement SMS messaging.
  • Design Capabilities are progressive and responsive. This makes it easier for us to design on the fly or make changes without having to have a designer code every time.
  • Outlook Plug-in - So glad they brought this back. It's an amazing tool to help control branding standards throughout the organization and rouge emails sent externally outside of Eloqua. You can have salespeople, agents, etc. that send out personal emails but you want to be able to ensure consistency in messaging and design and be able to track those external activities.
Anonymous | TrustRadius Reviewer

Cons

Alteryx

  • Sometimes the desktop version of authoring tool crashes! It's been unstable in the previous versions but gets better. Even if it doesn't crash, it used to be slow or not responding.
  • When running several version of database drivers in local machine or server, it is tricky to set up database connections. Often you have to figure out it by googling the problem and solution. There are not many knowledge bases from Alteryx.
  • Alteryx project file creates .bak file automatically. It is useful to prevent for the purpose of back up, sometimes it's not necessary. But it is not changeable for some reason. By default, it always creates backups.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • User Interface - The UI is a bit outdated and clunky, but gets the job done with some getting used to.
  • Training - There isn't much out there for training, unless you are willing to pay Oracle or a 3rd party.
  • Support - There is no dedicated support and you have to use their portal. It sometimes take awhile to get things looked at or fixed, but they eventually get to it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Alteryx

Alteryx 6.5
Based on 14 answers
We've developed a working partnership with Alteryx. As an enablement suite, we're continuing to innovate and deliver great products with use of Alteryx in our solutions. Alteryx use expands to our global product development teams and is in use in multiple parts of our organization. Alteryx also delivers Experian demographic content to other clients in their product offering. We're highly likely to renew, but that decision is way above my pay grade.
Mark Frisch | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
Based on 90 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Alteryx

Alteryx 9.5
Based on 4 answers
I found it very easy to use very quickly. Part of it had to do with the training I received from Alteryx and the other part was how intuitive the tool is out of the box. Highly recommended for analysts especially ones with little code experience. Helpful to build basic code skills.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

Alteryx

Alteryx 10.0
Based on 2 answers
I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.
Dan Chapman | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No one has experienced any problems with availablity.
Anonymous | TrustRadius Reviewer

Performance

Alteryx

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Anonymous | TrustRadius Reviewer

Support Rating

Alteryx

Alteryx 9.0
Based on 6 answers
Good support, but could have used more when installing the server. Had a minor issue for a long time that took a lot of work to resolve. Other than that, there has been a lot of free training especially when brining on new designer license holders. Support is good overall.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Anonymous | TrustRadius Reviewer

In-Person Training

Alteryx

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Anonymous | TrustRadius Reviewer

Online Training

Alteryx

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Anonymous | TrustRadius Reviewer

Implementation Rating

Alteryx

Alteryx 10.0
Based on 2 answers
There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.
Dan Chapman | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Alteryx

Talend is primarily for data integration and has quite advanced capabilities. But the user has to be more technical. Alteryx makes the process simple and any user can make use of its features.Tableau was a good choice for data visualization. We needed beautiful charts and ways to represent data. Alteryx falls short in this aspect.
Sanket Bharaswadkar | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

I have worked on Marketo before moving to Oracle and felt that it is more user friendly in terms of navigation and reporting. The customer support is very helpful and the training and documentation are very informative.
Karan Nanda | TrustRadius Reviewer

Scalability

Alteryx

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.7
Based on 120 answers
My scalability rating is maximum, I rely exclusively on my direct experience to give this rating. We are always advancing new campaigns with the help of three departments that are the basis of the success in the development of all campaigns. These Oracle products always meet all direct business expectations.
Madison Sophia Bennett | TrustRadius Reviewer

Return on Investment

Alteryx

  • Alteryx does an excellent job of integrating consumer and spatial data to calculate and visualize things like locations within a certain drive-time radius.
  • For visualization purposes I had to move the data to excel for some decent graphs.
  • It can become very expensive.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Alteryx

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Alteryx
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Likelihood to Renew

Alteryx
6.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.0

Usability

Alteryx
9.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.9

Reliability and Availability

Alteryx
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

Alteryx
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

Alteryx
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

Alteryx
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.7

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