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Top Rated
119 Ratings
49 Ratings
Top Rated
119 Ratings
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Score 8.7 out of 101
49 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Alteryx Analytics

I wish I had found and used Alteryx Analytics years ago. Having multiple data sources with a variety of naming conventions for our businesses we spent WEEKS cleaning/reorganizing/renaming fields in our data to be able to consolidate. We did this on one set of reports for one use. Each time we wanted an update this process would need to be repeated. This took tons of useless admin time. Had we had Alteryx we could have created 1 identifier, noted all the different naming conventions or issues, selected the ones we wanted and created the workflow to use it over and over and over again on any data we wanted. Build once - use multiple times. It would have been (and now is) a HUGE time saver. Plus any new anomalies are identified by the program as errors so you can "autocorrect" them in the same workflow. Alteryx is a miracle in my opinion.
Susan Knolla profile photo

Oracle DMP

Brands looking to generate increased buy rate among current users suits Bluekai well. Bluekai cannot assist on account-based marketing that targets a specific company list. In fact, Oracle, in general, is not the best option for ABM.
Corey Buller profile photo

Feature Rating Comparison

BI Standard Reporting

Alteryx Analytics
7.9
Oracle DMP
Pixel Perfect reports
Alteryx Analytics
8.0
Oracle DMP
Customizable dashboards
Alteryx Analytics
6.7
Oracle DMP
Report Formatting Templates
Alteryx Analytics
9.0
Oracle DMP

Ad-hoc Reporting

Alteryx Analytics
8.5
Oracle DMP
Drill-down analysis
Alteryx Analytics
8.3
Oracle DMP
Formatting capabilities
Alteryx Analytics
8.2
Oracle DMP
Integration with R or other statistical packages
Alteryx Analytics
9.5
Oracle DMP
Report sharing and collaboration
Alteryx Analytics
8.0
Oracle DMP

Report Output and Scheduling

Alteryx Analytics
8.7
Oracle DMP
Publish to Web
Alteryx Analytics
8.2
Oracle DMP
Publish to PDF
Alteryx Analytics
8.5
Oracle DMP
Report Versioning
Alteryx Analytics
9.0
Oracle DMP
Report Delivery Scheduling
Alteryx Analytics
8.9
Oracle DMP

Data Discovery and Visualization

Alteryx Analytics
7.9
Oracle DMP
Pre-built visualization formats (heatmaps, scatter plots etc.)
Alteryx Analytics
8.0
Oracle DMP
Location Analytics / Geographic Visualization
Alteryx Analytics
7.5
Oracle DMP
Predictive Analytics
Alteryx Analytics
8.3
Oracle DMP

Access Control and Security

Alteryx Analytics
8.3
Oracle DMP
Multi-User Support (named login)
Alteryx Analytics
8.0
Oracle DMP
Role-Based Security Model
Alteryx Analytics
8.0
Oracle DMP
Multiple Access Permission Levels (Create, Read, Delete)
Alteryx Analytics
9.0
Oracle DMP

Mobile Capabilities

Alteryx Analytics
4.0
Oracle DMP
Responsive Design for Web Access
Alteryx Analytics
4.0
Oracle DMP

Data Collection

Alteryx Analytics
Oracle DMP
8.2
Collection of first-party data
Alteryx Analytics
Oracle DMP
7.6
Collection of third-party data
Alteryx Analytics
Oracle DMP
7.8
Access to Third-party Data Providers
Alteryx Analytics
Oracle DMP
9.2

Data Classification

Alteryx Analytics
Oracle DMP
8.2
Audience taxonomy
Alteryx Analytics
Oracle DMP
7.8
Tag Management
Alteryx Analytics
Oracle DMP
8.0
Data Analysis Dashboard
Alteryx Analytics
Oracle DMP
8.6

Ad Network Integration

Alteryx Analytics
Oracle DMP
7.9
Data Transfer
Alteryx Analytics
Oracle DMP
8.0
DSP integration
Alteryx Analytics
Oracle DMP
7.8

DMP Analytics

Alteryx Analytics
Oracle DMP
8.7
Campaign Analytics
Alteryx Analytics
Oracle DMP
8.5
Audience Analytics
Alteryx Analytics
Oracle DMP
9.0

Pros

  • Alteryx provides an integrated workflow management environment for data blending, analytics, and reporting. It is also very extensible to be connected to a variety of data connections including major databases (Oracle, etc.), analytics tools (R), and visualization tools such as Tableau through its plugins. Our department used Oracle and Tableau already and it was well integrated with Alteryx.
  • The workflow authoring environment in Desktop is easy to use so that most of the users (if they are a bit skilled data developers or analysts) may not need the training to use its basic functions. Drag and drop interface and icons are intuitive to understand.
  • When running Alteryx workflows, it is easy to monitor and track what's the progress by seeing percentages. It is helpful to balance and manage bandwidths of database servers, especially when to populate large data sets.
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  • Publisher Diversity - Their exchange has pipes laid with the "who's who" of publishers providing a great conduit for our data to meet publishers.
  • Strong Customer Service - While there is plenty of documentation available online, it is nice having help a quick phone call away via our account manager.
No photo available

Cons

  • Sometimes the desktop version of authoring tool crashes! It's been unstable in the previous versions but gets better. Even if it doesn't crash, it used to be slow or not responding.
  • When running several version of database drivers in local machine or server, it is tricky to set up database connections. Often you have to figure out it by googling the problem and solution. There are not many knowledge bases from Alteryx.
  • Alteryx project file creates .bak file automatically. It is useful to prevent for the purpose of back up, sometimes it's not necessary. But it is not changeable for some reason. By default, it always creates backups.
No photo available
  • Reporting - There is a lack of solid ah-hoc reporting in terms of data purchases and transactions. This makes it difficult for us to see what data points are hot and selling.
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Likelihood to Renew

Alteryx Analytics6.5
Based on 14 answers
I personally have moved to a different position that does not require data analysis tools. I really enjoyed working with Alteryx and think it is a great tool, but have moved to a different organization and role.
Mika Silverman profile photo
Oracle DMP7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
No photo available

Usability

Alteryx Analytics10.0
Based on 2 answers
Through a graphical UI one can perform engineering and development, other vendors do not have such a code-less interface.
Nick Lensing profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Alteryx Analytics10.0
Based on 1 answer
I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.
Dan Chapman profile photo
No score
No answers yet
No answers on this topic

Support

Alteryx Analytics9.9
Based on 2 answers
Overall pretty good. Depending on the quality of the question posed the CS team will get back as they are available
Nick Lensing profile photo
No score
No answers yet
No answers on this topic

Implementation

Alteryx Analytics10.0
Based on 1 answer
There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.
Dan Chapman profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

We did not do any comparison of Alteryx with other tools, but before Alteryx we used Sandbox tables in our databases. It caused a lot of issues in terms of data consistency, workflow automation, and patient data privacy and security. Using Alteryx resolved a lot of the issues.
No photo available
They are a leader in the industry and we selected them because of their publisher diversity and customer service.
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Return on Investment

  • Alteryx does an excellent job of integrating consumer and spatial data to calculate and visualize things like locations within a certain drive-time radius.
  • For visualization purposes I had to move the data to excel for some decent graphs.
  • It can become very expensive.
No photo available
  • ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
No photo available

Pricing Details

Alteryx Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Alteryx Analytics Editions & Modules
Alteryx Analytics
On-premise Edition
Alteryx Designer
$3,9951
Alteryx Designer with Spatial
$12,9951
Alteryx Designer with Data
$29,9951
Alteryx Server
$45,0002
1. per user, per year
2. per server, per year
SaaS Edition
Alteryx Analytics Gallery
$1,5001
1. per user, per year
Additional Pricing Details
The above prices are in USD for Alteryx products and are per-year subscription prices based on a 3-year contract, with annual payment.

Oracle DMP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Oracle DMP Editions & Modules
Oracle DMP
Additional Pricing Details