What users are saying about

Alteryx Analytics

Top Rated
111 Ratings

Oracle DMP

49 Ratings

Alteryx Analytics

Top Rated
111 Ratings
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Score 8.7 out of 101

Oracle DMP

49 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.1 out of 101

Add comparison

Likelihood to Recommend

Alteryx Analytics

My experience with Alteryx was very specific. We had a targeted goal and knew the precise data we wanted to work with. Alteryx is a fantastic tool if you already have data, want additional data to merge with for ultimately taking action or making assessments. In other words, Alteryx is a fantastic data scientist tool to make data-based business decisions. But to be most effective, first you need to know what data you have, what data you want to find/incorporate and what the goal of the exercise is.
Mika Silverman profile photo

Oracle DMP

Great tool to leverage huge pile of data about customer journey and customer profile.
Gaurav Gautam profile photo

Feature Rating Comparison

BI Standard Reporting

Alteryx Analytics
7.6
Oracle DMP
Pixel Perfect reports
Alteryx Analytics
8.0
Oracle DMP
Customizable dashboards
Alteryx Analytics
5.8
Oracle DMP
Report Formatting Templates
Alteryx Analytics
9.0
Oracle DMP

Ad-hoc Reporting

Alteryx Analytics
8.5
Oracle DMP
Drill-down analysis
Alteryx Analytics
8.1
Oracle DMP
Formatting capabilities
Alteryx Analytics
8.2
Oracle DMP
Integration with R or other statistical packages
Alteryx Analytics
9.6
Oracle DMP
Report sharing and collaboration
Alteryx Analytics
7.9
Oracle DMP

Report Output and Scheduling

Alteryx Analytics
8.6
Oracle DMP
Publish to Web
Alteryx Analytics
8.0
Oracle DMP
Publish to PDF
Alteryx Analytics
8.6
Oracle DMP
Report Versioning
Alteryx Analytics
9.0
Oracle DMP
Report Delivery Scheduling
Alteryx Analytics
8.9
Oracle DMP

Data Discovery and Visualization

Alteryx Analytics
8.1
Oracle DMP
Pre-built visualization formats (heatmaps, scatter plots etc.)
Alteryx Analytics
8.0
Oracle DMP
Location Analytics / Geographic Visualization
Alteryx Analytics
7.7
Oracle DMP
Predictive Analytics
Alteryx Analytics
8.7
Oracle DMP

Access Control and Security

Alteryx Analytics
8.3
Oracle DMP
Multi-User Support (named login)
Alteryx Analytics
8.0
Oracle DMP
Role-Based Security Model
Alteryx Analytics
8.0
Oracle DMP
Multiple Access Permission Levels (Create, Read, Delete)
Alteryx Analytics
9.0
Oracle DMP

Mobile Capabilities

Alteryx Analytics
4.0
Oracle DMP
Responsive Design for Web Access
Alteryx Analytics
4.0
Oracle DMP

Data Collection

Alteryx Analytics
Oracle DMP
8.2
Collection of first-party data
Alteryx Analytics
Oracle DMP
7.5
Collection of third-party data
Alteryx Analytics
Oracle DMP
8.0
Access to Third-party Data Providers
Alteryx Analytics
Oracle DMP
9.3

Data Classification

Alteryx Analytics
Oracle DMP
8.1
Audience taxonomy
Alteryx Analytics
Oracle DMP
7.7
Tag Management
Alteryx Analytics
Oracle DMP
8.0
Data Analysis Dashboard
Alteryx Analytics
Oracle DMP
8.5

Ad Network Integration

Alteryx Analytics
Oracle DMP
8.0
Data Transfer
Alteryx Analytics
Oracle DMP
8.1
DSP integration
Alteryx Analytics
Oracle DMP
7.9

DMP Analytics

Alteryx Analytics
Oracle DMP
8.7
Campaign Analytics
Alteryx Analytics
Oracle DMP
8.5
Audience Analytics
Alteryx Analytics
Oracle DMP
8.9

Pros

  • Alteryx democratizes data and quickly allows analysts the ability to turn data into intelligence. Data exploration can take new depths as users are capable of interrogating larger sets of data in reduced timeframes. Processes timeframes are reduced to fractions of their legacy counterparts.
  • Innovation has been accelerated by using Alteryx to develop quick prototypes that can rapidly be deployed for production use. Similarly, we have used Alteryx to replatform legacy systems. The transition to Alteryx not only reduces the infrastructure requirements, but also places the application/product into a new paradigm for processing, allowing innovative enhancements that were once limited by the legacy system(s).
  • Alteryx is a viral application. We've used Alteryx course training, in-house training, webinars and videos and our user community continues to grow. Alteryx is feature rich and each version of software builds reliably on prior versions. New users quickly come to speed on Alteryx and supoprt requirements for new users is minimal.
Mark Frisch profile photo
  • Reliable third party customer behavior, navigation and affinity information help to pin point our target audience.
  • Bluekai enables us to able to score each prospect in a universal profile and hence optimize our strategy better for acquisition vs retention.
Gaurav Gautam profile photo

Cons

  • Faster speed of query
  • More complex join capability. Some more experienced users would like to make more complex joins after the data is in process map rather than a complete preparation before including in process map
  • Connection with Power BI, Tableu, or other graphical data tools would make more seamless intelligence
Spencer Lewis profile photo
  • Data is fairly priced but still tot expensive, especially for programmatic where clients are looking for efficiency in CPM pricing
  • You can utilize recency in terms of when a user hits a segment but that sometimes kills scale
  • Data in general isn't always actionable - we want to say that everyone is "in-market" but that's not always the case and because of it's pricing sometimes BT just doesn't perform as a tactic compared to other tactics like 1st party retargeting or various types of contextual and search retargeting tactics.
No photo available

Likelihood to Renew

Alteryx Analytics6.5
Based on 14 answers
We've developed a working partnership with Alteryx. As an enablement suite, we're continuing to innovate and deliver great products with use of Alteryx in our solutions. Alteryx use expands to our global product development teams and is in use in multiple parts of our organization. Alteryx also delivers Experian demographic content to other clients in their product offering. We're highly likely to renew, but that decision is way above my pay grade.
Mark Frisch profile photo
Oracle DMP7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
No photo available

Usability

Alteryx Analytics10.0
Based on 2 answers
Through a graphical UI one can perform engineering and development, other vendors do not have such a code-less interface.
Nick Lensing profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Alteryx Analytics10.0
Based on 1 answer
I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.
Dan Chapman profile photo
No score
No answers yet
No answers on this topic

Support

Alteryx Analytics9.9
Based on 2 answers
Overall pretty good. Depending on the quality of the question posed the CS team will get back as they are available
Nick Lensing profile photo
No score
No answers yet
No answers on this topic

Implementation

Alteryx Analytics10.0
Based on 1 answer
There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.
Dan Chapman profile photo
No score
No answers yet
No answers on this topic

Breadth of Deployment

Our company kept it contained in the marketing department. Other departments may not understand it.
No photo available
No answers on this topic

Alternatives Considered

  • Alteryx is your own pocket BI tool, that means it's easy to implement and easy to learn
  • You can avoid several trips to your IT department if you start using Alteryx
  • Alteryx is a time-tested application and has a big community of users to support your queries
  • Alteryx connects to most big data platforms
No photo available
I have used Adobe Audience Manager in past. Both have different pros and cons. AAM is better because of native integration with Adobe Analytics whereas Bluekai has better and higher quality third party data.
Gaurav Gautam profile photo

Collaboration and Sharing

Alteryx Analytics7.2
Based on 16 answers
It is very easy to share the platform with a given set of users which makes collaboration really easy. Access control makes it easier for us to give access to different teams for viewing some of the parts with which they might be working without having to worry about the rest getting disturbed.
No photo available
No score
No answers yet
No answers on this topic

Data Integration

Alteryx Analytics8.9
Based on 16 answers
Seamless integration with Salesforce, Marketo, Tableau,Qlik. Alteryx makes it very easy for users to connect to other sources.
Shaun Beckett profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • Definitely increased employee efficiency.
  • The company was able to offer more products to better serve the customers. Site selection with a click, more detailed segmentation, etc.
  • The program itself made the job more enjoyable. The ease of the software and also "Lego"-like interface made going to work fun.
No photo available
  • ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
No photo available

Pricing Details

Alteryx Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Alteryx Analytics Editions & Modules
Alteryx Analytics
On-premise Edition
Alteryx Designer
$3,9951
Alteryx Designer with Spatial
$12,9951
Alteryx Designer with Data
$29,9951
Alteryx Server
$45,0002
1. per user, per year
2. per server, per year
SaaS Edition
Alteryx Analytics Gallery
$1,5001
1. per user, per year
Additional Pricing Details
The above prices are in USD for Alteryx products and are per-year subscription prices based on a 3-year contract, with annual payment.

Oracle DMP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Oracle DMP Editions & Modules
Oracle DMP
Additional Pricing Details